• A new iconic tourism hub in Yaowaraj, designed with a contemporary style that blends Thai-Chinese identity while preserving historical buildings, connecting the values of the past to future inspirations.
  • Creating the ultimate destination under the concept of AWC’s Lifestyle Destination with the first two luxury hotels in Yaowaraj and premium retail spaces both indoors and outdoors, along with one of the largest underground shopping areas, totaling over 135,000 square meters.
  • Aiming to be a green building with international standards and creating community spaces that integrate sustainability for the holistic value of all stakeholders.
  • Collaborating with partners from both national and global levels, inviting local communities and partners to co-create "Woeng Nakornkasem Yaowaraj" as a source of pride for everyone, contributing to Bangkok's emergence as a leading sustainable tourism destination.

Asset World Corp Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, has made a significant historical milestone by laying the foundation stone for “Woeng Nakornkasem Yaowaraj”, the largest mixed-use landmark project of the company on a strategic area of over 14 rai (22,400 square meters) in the heart of Yaowaraj, one of Bangkok's oldest and historically significant districts, and a major cultural and commercial hub since the late 18th century. With the highest investment budget of over 16 billion baht, this project aims to transform Chinatown into a new dimension under the concept of “Legacy of the Past, Inspiration of Tomorrow,” connecting the values of the past to future inspirations, bringing vibrancy and life to Yaowaraj through a design that harmoniously blends modernity with Thai-Chinese cultural identity. The project will feature premium shopping areas, two luxury hotels, a contemporary Chinese pavilion, and cultural spaces for communities and families. Additionally, the project aims to be a green building according to international standards, integrating sustainability for the holistic value of all stakeholders, to help establish Yaowaraj as a comprehensive tourism, culture, and leisure hub, supporting Bangkok's goal of becoming a leading global sustainable tourism destination, with full operations expected by 2029.

Walaipha Traisorat, CEO and Managing Director of Asset World Corp Public Company Limited (AWC), stated, "Woeng Nakornkasem is a historically significant area that has long been part of Bangkok, enriched by the charm of Chinatown filled with valuable Thai-Chinese cultural heritage. The development of the ‘Woeng Nakornkasem Yaowaraj’ project is thus a significant milestone as AWC's first flagship large mixed-use project that everyone has been waiting for, with the largest area and the highest investment in the company's history. This aligns with our strategy to develop AWC’s Lifestyle Destination, ready to create a comprehensive lifestyle experience for everyone while preserving and connecting the values of the past to future inspirations for sustainable growth. This success is made possible through collaboration with global partners such as InterContinental Hotels Group (IHG Hotels & Resorts), a world leader in the hotel business, and Thai Obayashi, a leading construction company with world-class standards, along with the surrounding community that supports the project's development. We invite interested partners to join us in creating ‘Woeng Nakornkasem Yaowaraj’ as a source of pride for the Yaowaraj community and all Thais, contributing to Bangkok's emergence as a leading center for culture and sustainable tourism globally."

The “Woeng Nakornkasem Yaowaraj” project is located on a historical area of 14 rai in the heart of Yaowaraj, with over 135,000 square meters of development designed to reflect the Thai-Chinese cultural heritage of Chinatown through the preservation of traditional architecture and the creation of new elements that align with modernity to revitalize the heritage of Yaowaraj. The project consists of three key areas:

Chinese Pavilion, an 8-story sacred space and new landmark of Chinatown, designed uniquely to allow people to come and pay respects for good fortune and blessings, along with the Woeng Nakornkasem Museum showcasing historical images and artifacts of the community's traditional way of life, enhancing cultural learning and providing relaxation spaces in the city center.

World-Class Hospitality with two luxury hotels, totaling over 500 rooms, including the InterContinental Hotel with over 300 rooms, featuring a 10-story main building and a preserved historic commercial building meticulously renovated into luxurious suites, along with unique service from the first global hotel brand in Chinatown, highlighted by the largest ballroom in Yaowaraj, over 1,100 square meters, accommodating up to 750 people, and a luxury hotel under the IHG brand with over 200 rooms in a 10-story main building and a preserved commercial building along the Ong Ang Canal, offering timeless elegance that seamlessly blends tradition and modernity, along with exceptional service, including distinguished dining and bar experiences.

Iconic Heritage and Luxury Retail, a standout lifestyle destination for tourists and families with a total area of over 68,000 square meters within the main building, featuring a large outdoor plaza in the heart of Chinatown at the preserved commercial building that is a prominent symbol of Woeng Nakornkasem, and a basement area as one of the largest underground shopping spaces in Bangkok, gathering top luxury brand stores, new concept shops, Michelin-starred restaurants, cafes, and well-curated local community shops to narrate the stories and prosperity of the Thai-Chinese trading area in the past, enhancing the shopping experience with contemporary decor and activity spaces that will create fun throughout the year for travelers of all ages with festivals linked to the culture of Chinatown, complemented by large green spaces and rooftop gardens along the building's facade, along with a basement parking lot accommodating up to 750 vehicles.

Furthermore, the “Woeng Nakornkasem Yaowaraj” project has been developed with a focus on sustainable development according to Green Building Standards to promote environmentally friendly buildings and lifestyles for the surrounding community, aiming for international certification, supporting the growth and economy of the surrounding community, fostering meaningful relationships among community members for the holistic value of all stakeholders, and promoting deep learning and understanding of cultural heritage to create prosperity and sustainable growth together.

“Woeng Nakornkasem Yaowaraj is not only an important place in Chinatown but also a symbol of connecting historical values with the future. AWC is committed to creating memorable and prideful experiences for Thais and tourists from around the world while promoting economic growth in the surrounding community. The project is set to begin construction in 2025 and will be grandly launched in 2029,” Walaipha added.

For those interested in leasing space in “Woeng Nakornkasem Yaowaraj,” please contact the sales department at 084-262-3651 or via Line Official at https://lin.ee/oYc7lxi, or for more information, visit the website www.assetworldcorp-th.com/th/woeng-nakorn-kasem-yaowaraj.