ICONSIAM, a world-class landmark by the Chao Phraya River, under a joint venture between Siam Piwat, CP Group, and Magnolia Quality Development, has announced its success in creating a new historical chapter by bringing Amazing Thailand Countdown 2025 at ICONSIAM to the global countdown stage. The event won the hearts of people from all over the world, achieving a record attendance of over 1,000,000 people over three days, with global viewership exceeding 100 million views across various platforms. The ICONSIAM countdown event is a key mechanism driving tourism to surpass the target of 35 million visitors, injecting over 62 billion baht into the Thai economy, and boosting businesses along the Chao Phraya River to unprecedented heights, with hotel and riverside restaurant bookings reaching 95-100% and boat traffic doubling, generating income for businesses and surrounding communities, proving its position as a true leader in creating an Experiential World-Class Destination that elegantly places Thailand on the global stage.

Mr. Supachai Chaiwatthasirikul, Managing Director of ICONSIAM Co., Ltd., revealed the success of the countdown event, stating, “The grand countdown phenomenon celebrates the best of Thailand and the world, successfully bringing Amazing Thailand Countdown 2025 at ICONSIAM to the global countdown stage, ranking among the Top 5 countdowns in the world and playing a crucial role in driving tourists to Thailand, surpassing the target of 35 million visitors, an increase of over 26% from the previous year, injecting over 62 billion baht into the Thai economy, particularly in the tourism sector at all levels. This is evident from the growth of businesses along the Chao Phraya River, including hotel occupancy rates and riverside restaurants, especially on New Year's Eve, which saw bookings at 95-100%. Boat traffic increased more than double, generating record income for businesses and communities, benefiting surrounding businesses comprehensively.”

“ICONSIAM is proud to play a significant role in leading Thailand to win the hearts of people worldwide gracefully, representing Thailand in the countdown event that has captured the hearts of people globally, reaffirming its potential as a world-class destination that showcases Thai culture internationally. The Amazing Thailand Countdown 2025 at ICONSIAM received an overwhelmingly positive response throughout the three-day event, with over 1,000,000 attendees and global viewership exceeding 100 million views from around the world.”

This resulted in the hashtag #AmazingThailandCountdown2025 trending at number one on X throughout the event's three days, successfully placing Thailand on the global countdown stage beyond expectations in every dimension,” Mr. Supachai stated.

Mr. Supachai further stated that the success of the Amazing Thailand Countdown 2025 at ICONSIAM has reaffirmed its position as a true leader in creating an Experiential World-Class Destination, elegantly placing Thailand on the global stage through three main strategies.

Number One in the Hearts of People: The Amazing Thailand Countdown 2025 at ICONSIAM was created through significant investment and efforts to create a grand phenomenon, in collaboration with a host of Thai artists, international artists, and leading partners, connecting the hearts of Thai people and international audiences, delivering joy through music and the brilliance of fireworks along the Chao Phraya River. This beautiful night has become a memory for millions of people worldwide, allowing Thais to enter the New Year with pride, knowing that our country is second to none. This grand celebration was also broadcast on the Times Square screen in the heart of New York City and viewed by over 50 million people through live broadcasts worldwide across more than 20 channels, including CNN, BBC, AP, AFP, Reuters, CNBC, ABC, CCTV, South China Morning Post, MBN TV, and Live Streaming, resulting in over 100 million views across online media from all platforms, becoming a global social media trend and creating a lasting impression on viewers from all channels worldwide.

Number One in the Hearts of Business Partners and Allies: The success of this countdown event, with over 1,000,000 attendees, has also resulted in a more than 35% increase in sales for stores, partners, and business allies within ICONSIAM during December. At the same time, it positively impacted the local economy and businesses along the Chao Phraya River, as well as the national economy, particularly in the tourism sector at all levels. This reinforces its role as a leader in creating an Experiential World-Class Destination that goes beyond retail business, enhancing the economy and attracting quality tourists to Thailand as per the government’s targets gracefully.

Number One in the World: The Amazing Thailand Countdown 2025 phenomenon at ICONSIAM has created an image and reputation for Thai people and Thailand, positioning it among the Top 5 Countdown Destinations in the world, marking another elegant placement of Thailand on the global stage.

The organization of the Amazing Thailand Countdown 2025 this time was greatly successful due to the collaboration of various government and private sector agencies, including the Ministry of Tourism and Sports through the Tourism Authority of Thailand, Bangkok Metropolitan Administration, and leading organizations such as the Thai Chamber of Commerce, CP Group, Charoen Pokphand Foods Public Company Limited, CP All Public Company Limited, True Corporation Public Company Limited, CP Extra Public Company Limited, Magnolia Quality Development Corporation Limited, Kasikorn Bank, Boonrawd Trading Co., Ltd., Thai Honda Co., Ltd., Ondes (Thailand) Co., Ltd., Toyota Motor Thailand Co., Ltd., Dentiste’ Thailand, Jubilee Enterprises Public Company Limited, Grab Thailand, Angkordragon Co., Ltd., AEC Innovation Co., Ltd., Narai Intertrade Co., Ltd., Bangpakok Hospital Group, Media Addict Co., Ltd., Plan B Media Public Company Limited, Ads BNB Co., Ltd., Siam Takashimaya, Mueang Sook Siam, Marine Department, Chao Phraya River Business Association, Thai Shipowners Association, hotel businesses, and communities along the Chao Phraya River who worked together to make the event a resounding success.

The Amazing Thailand Countdown 2025 at ICONSIAM, which concluded this year, not only reflects the potential of ICONSIAM as a world-class landmark by the Chao Phraya River but also showcases the potential of Thailand and the collaborative power of public and private partners to drive the economy, particularly the tourism sector, towards sustainable growth while creating a positive image and reputation for the country in the eyes of tourists worldwide, firmly establishing Thailand as a Global Destination that people from all over the world must visit forever.