“Origin Property” Showcases Success in 2024 with Sales of Over 35.4 Billion Baht, Meeting Targets from Ready-to-Move Projects, New Launches, and Ongoing Developments in Prime Locations Across the Country. This reflects customer confidence in the Origin brand, addressing diverse customer needs and ensuring maximum satisfaction for consumers. The Key Success is Reinforced through the “3I” Strategy: “Insight - Initiative - Implementation,” which involves a deep understanding of customers, product development that meets the demands of the modern market, and a restructured management team ready to push forward into the real estate sector in 2025.

Mr. Pirapong Jaroonaek, CEO of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, revealed that in 2024, the company achieved sales (presales) from residential projects totaling 35.4 billion baht, surpassing the target of 35 billion baht. This includes sales from housing projects under Britannia Public Company Limited amounting to 6.54 billion baht, accounting for 18%, while high-rise residential sales (condominiums) reached 28.89 billion baht, making up 82% under Origin Vertical Corporation. This underscores the success of new launches and ready-to-move projects, reflecting customer confidence in the brand and addressing the lifestyle needs of the Gen Y and Gen Z markets.

In terms of overall sales last year, the distribution by project status shows that ready-to-move residences accounted for 55%, which includes condominiums, single-family homes, and townhouses spread across Bangkok and major provincial cities. The remaining 45% comes from newly launched projects or those under construction. In 2024, there were 12 new projects in prime locations across the country, valued at a total of 19.4 billion baht, comprising 4 low-rise residential projects worth 4.9 billion baht and 8 condominium projects valued at 14.5 billion baht.

Among the condominium projects developed under the concept of “Creative Living for All,” valued at over 14.5 billion baht, are SO Origin Bangtao Beach, a luxury condominium with 3 buildings, 545 units, and a clubhouse, valued at 2.5 billion baht, currently with 77% sales; The Origin Sriracha, a low-rise condominium with 2 buildings, 499 units, designed in Japanese style, located near major roads and schools, valued at 750 million baht, with approximately 50% sold; and Origin Place Taopoon Interchange, a high-rise condominium with 32 floors, 673 units, valued at 2.3 billion baht, with 66% sold.

Additionally, 4 new low-rise residential projects valued at 4.9 billion baht were developed under the concept of “Crafting for Everlasting Growth,” including Dusit Suites Residences Khaoyai, Britania Westgate, Britania Ratchaphruek 345, and Belgravia Exclusive Ratchaphruek-Rama 5.

“We operate with a commitment based on customer Insight, leading to in-depth research and analysis in all aspects, including location, lifestyle, and investment, to design products and services that best meet living needs, leading to Initiative by creatively introducing new functions and products that respond to every dimension of life, reinforcing our status as a market leader in condominiums, and creating Implementation by integrating new technologies and innovations to enhance project quality standards and services that connect with the quality of life of modern consumers, ensuring that every project leaves a lasting impression and maximum satisfaction for consumers,” Mr. Pirapong stated about the key success factors that contributed to Origin's achievements in 2024 through the 3I strategy.

Moreover, under the strategy to create a positive living experience for home and condominium customers, enhancing competitive business capabilities to reach new customers through proactive marketing targeting international clients, the launch of the Origin Agent Club, collaborating with over 300 agents, has been another success, resulting in international sales exceeding 5.7 billion baht, a 225% growth and the highest ever since the company's inception. Additionally, plans for roadshows in 2025 and opening sales offices abroad are in place to introduce Thai real estate to the global market. Last year, a new management team was assembled, restructuring the condominium business group, uniting professional teams to lay the foundation for a New S-Curve, diversifying into other real estate-related businesses for sustainable growth.

At the end, Mr. Pirapong also mentioned that despite the overall housing market facing challenges from various risk factors throughout 2024, he remains confident that consumer demand for housing persists, as homes remain a crucial necessity. Therefore, launching new projects requires comprehensive and distinctive elements to stimulate consumer interest, especially for those who were already planning to buy but may have hesitated, making them feel that Origin has valuable offerings that cannot be missed. To ensure stable and sustainable business growth, Origin emphasizes adaptability and caution in operations, allowing flexibility in launching new projects based on current circumstances while also seeking new business opportunities, including recurring revenue businesses and mega-trend businesses, and collaborating with both old and new business partners across various industries to foster continuous growth and consumer care.

Additionally, the publicly listed subsidiaries, including Britannia Public Company Limited and Primo Service Solution Public Company Limited, are preparing to announce their business plans for 2025 in the first quarter of 2025, while Origin Property Public Company Limited is expected to announce its business plan in March 2025, preparing to re-enter the real estate market.

Origin Property Public Company Limited (ORI) operates under a diverse business structure within 4 business groups:

1. Residential Development Business has developed 167 projects (as of Q4 2024), including brands like Park Origin, So Origin, Origin Plug & Play, Knightsbridge, Notting Hill, Origin Place, The Origin, Kensington, Hampton, Origin Play, Brixton, and Britannia, with a total project value exceeding 259.072 billion baht. The low-rise residential projects are managed under Britannia Public Company Limited (BRI), focusing on single-family homes and townhouses, while high-rise projects are managed under Origin Vertical Corporation.

2. Recurring Income Business includes hotels, serviced apartments, and retail.

3. Service Business encompasses services for residents, property management, real estate brokerage, and consulting.

And 4. Mega Trends Business is a new business group with long-term growth potential, including logistics, healthcare, energy, finance, entertainment, etc., aimed at enhancing the overall quality of life for consumers.