The final stretch of 2024 and the outlook for the next year in the real estate business in various tourist provinces continues to be a strong selling point, receiving significant interest from both Thai and foreign customers. Experts predict that this trend will persist into 2025. If we focus on this trend, 'Khao Yai' in Nakhon Ratchasima is considered a prime location, distinguished by its proximity to nature. There are several factors, including good weather, ample amenities, and easy access from Bangkok, along with new projects that have garnered considerable interest from investors and customers seeking vacation homes for family relaxation.

Ms. Monthathip Junhawitthaya Managing Director and Founder of Oxygen Residence Co., Ltd. (Oxygen Residence Co., Ltd.) spoke about the success of the Oxygen Residence Grand Hill project, which has received positive feedback from investors and customers, stating, "The concept of our company, like the previous project, Grand Hill, was designed with a luxury character as a vacation home in Khao Yai. Launched last year, it received a great response. Looking back at our previous project, it sold out very quickly because we understood what our customers wanted. Our new project, named OXY KHAOYAI POOL & GREEN, has a different concept from Grand Hill; we want customers to experience nature and good air quality, as we build vacation homes that align with the context of the area. We want buyers to absorb the environment because we see this area all the time. When we pre-sold, it was sold out even before construction was completed."

Decoding Success: Developing, Learning, and Doing Business with Heart

Ms. Monthathip, the talented female executive, further stated, "Oxy Green represents a segment that many people are looking for in terms of price and house size. Nowadays, customers or investors are increasingly responsive to environmental issues. There are many projects priced similarly to ours. We need to find ways to differentiate ourselves, attracting customers not just by beautiful homes but by considering the overall surrounding factors. Another important aspect is our engagement with the local community. Our company's vision is not only to develop land but also to participate in community development in various sectors, such as growing vegetables, selecting trees, and choosing materials that match the local identity. We strive to develop projects that provide jobs and income opportunities for the local community, in line with our work intentions. Primarily, we aim to support SMEs or small entrepreneurs who feel they are not big players. If we delve deeply into our products, we can utilize them effectively."

Because every project we undertake is not just a vacation home

Understanding the heart of the customer is crucial, followed by understanding the area to determine what type of homes to build, considering design and location. Customers feel that it is worth what they receive. A good teamwork approach is essential, as every project launched sells out because we offer a One Stop Service that covers all aspects. We pay attention to every factor, ensuring that purchasing a home is not the end. It is something that management always emphasizes: you get a good home, excellent service, and great interiors, not just a house but a luxurious hotel-like living experience that meets the target audience's needs.

The Similarities Amid Differences of Two Projects: From GRAND HILLS to OXY GREEN

Oxygen Green Hills Residence embodies luxury and modernity, targeting affluent individuals, while OXY KHAOYAI POOL & GREEN appeals to the younger generation, emphasizing closeness to nature and convenience. Despite their differences, both projects share a common perspective on the real estate business as envisioned by Oxygen Residence: prime locations in tourist cities or any area where the company is involved, with a focus on the local context and environmental preservation alongside land development. This is the core principle of Oxygen Residence.

Incorporating New Technologies in OXY KHAOYAI POOL & GREEN

OXY KHAOYAI POOL & GREEN emphasizes environmentally conscious construction, reducing carbon footprints, implementing waste separation, and utilizing solar energy, complemented by organic vegetable cultivation to enhance understanding of natural cycles. This is the main concept of Oxy, making the project more livable and closer to nature. It was first launched with a pre-sale period of just a month and sold out. This serves as a pilot project to promote nature and integrate eco-friendliness into the Khao Yai area. The prime land in Khao Yai has now appreciated by 400%, and we are striving to present more about nature. Next year, we have major plans still focused on Khao Yai, with about three projects emphasizing green initiatives, potentially expanding to other tourist provinces while paying attention to vacation home development."

Marketing Plans to Attract Thai and Foreign Investors

The marketing plan that Oxygen Group is closely monitoring is set for 2025, which includes plans to develop new projects and potentially establish a hotel. Looking at the economic outlook for next year, Khao Yai seems to be thriving compared to Bangkok. Since the post-COVID period, real estate prices here have surged, and new entrepreneurs are experiencing significant growth. Customers are increasingly looking for unique characteristics rather than brand names, with many areas not far from Bangkok experiencing rapid growth.

Reaching the Heart of Customers: Creating Brand Differentiation

An essential strategy is to understand what customers want. Another crucial factor is creating differentiation from other brands, engaging deeply with customers. Whoever can connect more effectively is likely to win customers' hearts. Additionally, factors such as location, design, and service will all play a role. In this era, social media has a significant impact, as customers often make purchasing decisions from home. Nevertheless, Oxygen Residence continues to develop relentlessly, driven by the core principle of business management: to reach the hearts of customers as much as possible. Oxygen Residence believes that every business faces challenges, and for the real estate sector, new challenges will emerge next year, providing experiences that allow us to grow despite any obstacles. There is always a way to develop and learn while working with a joyful heart.