SCG, a leader in construction materials and comprehensive solutions, has revealed consumer behavior trends and noteworthy construction material trends to watch in the second half of the year, while forecasting housing trends for 2025. The focus is on materials that meet the increasing demands for lifestyle and sustainability among consumers. Modern innovations combined with environmentally friendly designs have thus become the main selling points in the construction materials market.

Trends in Construction Materials for Modern Living

Modern construction materials are designed not only to meet aesthetic and strength requirements but also to address the changing needs of consumers in an era that values quality of life, sustainability, and technology that enhances convenience. An analysis of sales data from the major campaign “111 Years of SCG Monthly Giveaways” revealed the top five most popular products and services:

1) EXCELLA CRESTA Ceramic Roof - Enhanced with Digital Printing Design technology that creates unique patterns, or Metal Roofs equipped with NoiseTECH technology to reduce noise from rain and wind, making homes quieter.

2) Roofing Services - A comprehensive service from a professional team that provides convenience for those looking to build or renovate their roofs. SCG's professional team oversees everything from design, material selection, to installation and project handover.

3) Smart Board Wall Panels - Natural wood-patterned wall panels that are beautiful and durable, or decorative walls like Modina, Modish U, and Modish V that create dimension with X-TRUSION technology to block sound, heat, and fire.

4) Thai Tiger Cement - The most popular and trusted cement in Thailand, suitable for general construction, plastering, fine plastering, floor leveling, and multipurpose repairs, helping reduce contractors' workload with quality, standards, and appropriate sand granule sizes for use.

5) Landscape Products - Easily create beautiful and natural gardens, whether for flooring, wall coverings, or garden decorations, SCG's products meet all needs.

Changing Consumer Behavior: Seeking Sustainability

The popularity of these products and services stems from consumers placing greater importance on health and the environment, seeking construction materials that align with their lifestyles and are closest to nature. This includes choosing materials that are safe for health, free from toxic residues, and recyclable. The popularity of innovative construction materials has also led to sales of all five product types exceeding 200 million baht in a short period, reflecting a market trend focused on value and sustainability.

Home Decoration Trends in 2025

Home decoration in 2025 will blend modernity with environmental conservation to respond to changing consumer behaviors and quality of life demands. Key trends gaining attention include:

1. Sustainability and Environmental Friendliness

Using natural construction materials along with lighting and renewable energy systems, such as installing solar panels or LED lights to reduce electricity consumption, and designing homes with more natural light to save energy and reduce costs, as well as ensuring good ventilation to minimize air conditioning use and create comfortable living spaces.

2. Creating Work and Learning Spaces at Home

Designing areas for work and online learning, as many homes are becoming home offices. There is a trend to create more defined workspaces at home. Additionally, online learning spaces for children are important to help them focus, along with personal relaxation corners within the home to relieve stress.

3. Incorporating Technology in Homes

Smart systems controlling lighting, temperature, and home security, or using appliances that connect to the internet for added convenience, are highly popular among modern homeowners.

4. Emphasizing Simplicity and Functionality in Design

Modern homes favor multifunctional furniture for diverse uses and space-saving organization, creating a tidy appearance. The design emphasizes simplicity, using neutral tones to create a calm and relaxing atmosphere.

New Products to Watch

The development of modern construction products focuses on beautiful design, comprehensive functionality, and sustainability that reduces environmental impact. Consumers often choose materials that can be adapted to their needs, such as walls that can change color or spaces that can be repurposed. This trend, particularly for environmentally focused products, has high growth potential in 2025. Additionally, SCG presents new products that clearly reflect this trend, especially in materials that meet the lifestyle needs of modern consumers:

· SCG NEUSTILE CEDAR LOOK Roof Tiles - Concrete tiles meticulously designed to perfectly convey the beauty of natural cedar wood patterns. Not only beautiful, but they also maintain the value of nature sustainably and are environmentally friendly, strong, durable, and made from high-quality concrete materials that enhance weather resistance in all seasons.

· Brand "Verdi" Products - High-quality bamboo wood flooring that meets both aesthetic and sustainability needs. The bamboo used is notable for its rapid growth, quick resource replenishment, and long-term environmental impact reduction.

SCG is committed to developing new products to meet consumer demands in an era that emphasizes the value of nature and resourcefulness, driving the construction industry towards sustainable growth in the future.