LINE TODAY reveals insights into the content consumption interests of Thai people throughout the past year 2024 in A YEAR IN REVIEW 2024 and conducts the LINE TODAY POLL OF THE YEAR 2024, gathering trending topics, hot issues, and perspectives on politics, economy, sports, and entertainment. This poll was open to the public online for voting from November 15 to December 10, 2024, along with the announcement of PEOPLE OF TODAY, honoring 10 individuals who have driven change in various aspects of Thailand in 2024.

Hot Politics Welcomes a Year of Leadership Transition

Thai people showed significant interest in the transition of the Prime Minister's position from Srettha Thavisin to Phaethongtarn Shinawatra, Thailand's second female Prime Minister. The political figures that garnered the most attention included Srettha Thavisin with 98 million views, Thaksin Shinawatra with 91 million views, Phaethongtarn Shinawatra with 34 million views, and Pita Limjaroenrat with 32 million views. Meanwhile, LINE TODAY users voted for Thanakorn Prasertphol as the "Political Figure of the Year 2024" with 20.17% of the votes, followed by Phaethongtarn Shinawatra in second place with 12.94% of the votes.

Scams Surge, Raising Awareness Among Thai People

Scams and fraudulent activities have become a hot topic of increasing interest among Thai people. The most viewed stories included the case of a mother selling gold online and a gold weight fraud with 20 million views, followed by news about call center scams with 13 million views. Additionally, the epic case of The iCon Group saw over 96 million views in October and November, and LINE TODAY users voted for "The iCon Epic Shakes the Entertainment Industry" as the top news of the year 2024 with 29.33% of the votes.

Thai Athletes Shine, Winning at the 2024 Olympics

In 2024, the global sporting events such as the Olympic Games and the Paralympic Games led to a threefold increase in sports content viewership compared to the previous year. The most popular content featured 'Nong Tennis - Panipak Wongpatanakit', a taekwondo athlete who won two consecutive Olympic gold medals, and her retirement announcement, which garnered over 3.8 million views. Meanwhile, Kong - Somkiat Chantra, a Thai racer from Moto2 on the verge of entering MotoGP, was voted as the Athlete of the Year 2024 with 29.61% of the votes.

Lisa's Comeback Ignites a T-Pop Fever

Lisa - Lalisa's solo debut song "ROCKSTAR" sparked the "Yaowarat Fever", becoming a national soft power with over 59 million news clicks. Meanwhile, Nong Honey Butterbear was voted as the POP CORNER Artist of the Year 2024 with 51.44% of the votes, and PP - Krit was named the Most Popular Artist of the Year 2024 with 34.53% of the votes due to his consistent popularity throughout the year. A heartwarming news story in the entertainment industry was the announcement of the marriage of "Mew - Tull" celebrating equal marriage laws, which received 29.75% of the votes for Entertainment News of the Year 2024.

A Golden Year for Thai Films and Series Gaining Global Recognition

The film "Laan Ma" won the title of Film of the Year with 33.20% of the votes, followed by "Uranus 2324". The Series of the Year 2024 was awarded to "Neung Nai Roi" which maintained its popularity with 30.05% of the votes, followed closely by "Duang Jai Thewaprom" with 20.56%. Consequently, two actors from this series, PP - Punpridi and Kao - Nopakhao, won the titles of Best Actress and Best Actor of the Year 2024 with 20.85% and 25.05% of the votes, respectively.

Gender Equality Flourishes with the Equal Marriage Movement

Following Thailand's passage of the equal marriage law, news on this topic saw over 6 million views, promoting equality through various media. One notable series, “Secret of Us: Jai Khon Rak”, won the title of Thai BL Series of the Year 2024 with 33.94% of the votes, pushing two actresses, Ling and Aom, to secure the second place in the Couple of the Year rankings, just behind Nook and Pai who took the first place with 31.35% of the votes.

Moodeang and Honey Bear: Viral Cuteness Shakes the World

Ending on a high note, "Moodeang", the pygmy hippo from Khao Kheow Open Zoo, created a viral phenomenon worldwide with over 5 million news views. The "Hashtag of the Year 2024" goes to #KullanPheeJong, powered by the heartwarming fandom, receiving 42.91% of the votes, followed by #HoneyBear in second place with 27.29% of the votes.

Introducing the 10 Individuals Driving Change in 2024

Furthermore, to contribute to positive changes in Thailand, LINE TODAY announced PEOPLE OF TODAY to honor 10 individuals who have participated in movements to drive change through outstanding works across various fields amidst significant changes in 2024:

  1. Tennis - Panipak Wongpatanakit, a former female taekwondo athlete, represents perseverance and determination towards her dreams for over a decade, bringing pride to herself and Thailand by winning two consecutive Olympic gold medals, first in Tokyo 2020 and second in Paris 2024, before retiring from national sports.
  2. Num - Kanchai Khamnoon, host of “Hon Krasae”, exposes truths to raise awareness in society. Besides being a voice as a journalist, he advocates, presents, and represents those in distress to promote truth and call for justice on various issues affecting society.
  3. Jeff Satur, an artist recognized for his multifaceted talents, inspires the younger generation to believe in self-development leading to great opportunities through his diverse works, including songwriting, singing, acting in series and films, and live performances.
  4. Pat - Boonnitiphat, director of the film “Laan Ma”, bridges the gap between generations and represents Thai cinema in the Oscars for Best International Feature Film, marking a significant achievement for the Thai film industry while showcasing values of love, family warmth, and gratitude from Eastern society to the West.
  5. Wad Dao - Chumaporn Tangklieng, an activist for sexual diversity, plays a key role in pushing for equal marriage laws and is a central figure in organizing Bangkok Pride, preparing Thailand for the opportunity to host World Pride 2030, the largest pride event in the world.
  6. Mod - Nisa Srikhamdee, the first Thai person to sign a contract with POP MART as the creator of the globally renowned work Crybaby, reflecting various aspects of society that we can all be sensitive and that shedding tears does not mean we are weak.
  7. Chef Ton - Thitithat Thasanakachorn, owner of ‘Le Du’, a Michelin-starred restaurant that elevates the image of Thai food globally through local ingredients, supporting farmers and creating jobs in the community while continuing to promote 8 contemporary Thai restaurant brands both domestically and internationally that have received international acclaim.
  8. Sombat Boongam-anong, head of the Mirror Foundation, an organization that has been helping society and creating sustainable change for over 30 years by addressing social issues and creating projects that provide new opportunities for everyone in life, such as helping homeless patients, hiring workers, and urgent projects like flood relief donations.
  9. Amorntep Sajjhamuneewong, founder of the SATI application, a safe space for exchanging mental health stories that not only helps those with depression access treatment more easily and quickly but also educates the general public to understand mental health with care and communicate it correctly.
  10. Chakrit Promyoth, founder of “Young Happy”, a community that creates happiness for the elderly to feel valued and self-reliant through activities that meet the needs of the target group, with over 3,000 participants and continuously increasing, reinforcing Thailand's readiness to embrace an aging society fully.


Those interested can watch the video A YEAR IN REVIEW 2024 to see what content Thai people enjoyed last year on LINE TODAY at https://youtu.be/HRe1dLmpdAQ and follow more stories about PEOPLE OF TODAY at https://liff.line.me/1454988218-NjbXbq18/v2/article/PGopmkR.