PROUD is transforming the Thai real estate industry with the concept of "ALL IS WELL", dedicated to creating residences that meet every dimension of life for a good and sustainable living experience. Experience superior living through world-class design that prioritizes the health of residents and the environment, with comprehensive amenities for relaxation and special services for residents in every project, fostering a warm community and an eco-friendly lifestyle. Plans for 2025 include launching 3 new projects in 3 suburban locations: Bangkok, Hua Hin, and Phuket, with a total value of 9.2 billion baht, targeting revenue of 10 billion baht and aiming for significant growth. The company reaffirms its ESG mission by adjusting projects to ensure sustainable operations, with a goal of achieving Net Zero by 2050, while continuously improving the well-being of communities and enhancing business potential to meet the criteria of the THAI ESG fund in the future.

Mr. Phumiphat Sinacharoen, CEO of Proud Real Estate Public Company Limited (PROUD), revealed that through its operations, PROUD has embodied a DNA that translates into the creation of luxury residences that address the needs of good living. This includes not only rare location settings and beautiful designs but also comprehensive elements for living, such as health and wellness services, long-term care, and sustainability that enhance quality of life in harmony with nature and the surrounding context. These are the key aspects that PROUD's customers value and have consistently responded positively to, leading to the company's success to date.

In line with the global market trends reflecting a clear increase in the importance of health and well-being, data from the Global Wellness Institute indicates that the global health business is growing at 7.3% annually and is expected to reach a value of up to 8.99 trillion USD, or approximately 313 trillion baht, with the real estate sector projected to experience the highest growth from 2023 to 2028.

Meanwhile, the health real estate market in Thailand has also grown by 10% over the past three years, reflecting changing consumer demands among Thai people, which will create numerous opportunities for operators to develop products that meet these needs. PROUD is therefore focused on creating residential projects that cater to health and well-being lifestyles to support this growth trend.

Ms. Prawpud Lipatpallop, Executive Director of Proud Real Estate Public Company Limited (PROUD), stated that PROUD is committed to elevating the business by creating uniqueness and differentiation in Thai real estate in terms of well-being and sustainability with the concept of sustainable living “ALL IS WELL,” enhancing the clarity of a lifestyle that is more than just living. In 2025, PROUD will advance its key strategy in developing residences as a Well-being Developer through five components for sustainable living:

WELL-CRAFTED DESIGN: Design for the health and safety of all lives.

WELL-LIVING AMENITIES: Amenities for living and mental relaxation.

WELL-CURATED SERVICES: Special services and benefits ready to care for the quality of life of residents.

WELL COMMUNITY: A warm and livable community through project management and various activities for long-term care.

WELL SUSTAINABILITY: Eco-friendly living through design for all sustainable lifestyles.

PROUD has established a research and development center to create sustainable housing, collaborating with leading organizations both domestically and internationally, such as Bangkok Hospital Group and Spacely AI, to develop projects that meet world-class standards. The company is also advancing the standard of Thai buildings to a global level with Fitwel, a standard for good health buildings, and LEED (Leadership in Energy and Environmental Design), a green building standard for energy and environmental leadership. The FITWEL standard has been applied to condominium development, with certification planned for all projects to establish a solid foundation and long-term care for residents. The InterContinental Residences Hua Hin project has received Fitwel Built Certification in the Multifamily Residential category, being the first in Thailand, and the Vehha Hua Hin project has successfully received Fitwel Design Certification.

For the operational plan in 2025, PROUD will continue to design residences and services under the concept of “ALL IS WELL,” preparing to launch a total of 3 new projects valued at 9.2 billion baht in 3 potential locations: suburban Bangkok, Hua Hin, and Phuket, marking an expansion into new areas for PROUD and reinforcing its commitment to developing high-quality luxury projects while continuously expanding its customer base.

Mr. Pasu Lipatpallop, Executive Director of Proud Real Estate Public Company Limited (PROUD), stated that PROUD has shown continuous positive development from the luxury real estate projects in potential locations, launching a limited number of projects but focusing on the best design and services, resulting in strong financial status and performance. The company has successfully entered the Stock Exchange of Thailand (SET), reflecting its growth potential and confidence from real demand customers due to positive responses in all PROUD projects, resulting in a current backlog of approximately 10.899 billion baht, with revenue recognition expected from 2024 to 2026. This strong growth clearly indicates that the company can thrive even in a slowing real estate market.

However, PROUD is committed to maintaining its performance growth through project development while continuously expanding into potential locations, including a new location in Phuket next year. The revenue target for 2025 is set at approximately 10 billion baht, representing a remarkable growth of 6 times from 2023, with a budget of 3 billion baht allocated for acquiring land for additional project development.

Additionally, the company emphasizes driving an organization that considers environmental, social, and governance (ESG) factors to create stability and sustainable growth in the long term, aligning with the United Nations' sustainability development policies. The goal is to achieve carbon neutrality by 2040 and net-zero greenhouse gas emissions by 2050, while continuously planning to improve community well-being through various projects and activities for truly sustainable living (ALL IS WELL) for all lives, and developing the company to meet the criteria of the THAI ESG fund in the future. To learn more about PROUD (Proud Real Estate) or inquire about residential projects for sustainable living, visit https://www.proudrealestate.co.th/ or call 02-026-8999.

References:

FITWEL standards from Fitwel Directory: https://www.fitwel.org/project-directory

Global Wellness Institute: https://globalwellnessinstitute.org/press-room/press-releases/the-global-wellness-economy-reaches-a-new-peak-of-6-3-trillion-and-is-forecast-to-hit-9-trillion-by-2028/