SC Asset Corporation Public Company Limited, a leading quality real estate developer and innovative brand in Thailand, has been in the real estate market for nearly 20 years. With a clear brand identity focused on developing high-standard residential properties, SC Asset has established itself as a high-end real estate brand that resonates with consumers to this day. Recently, they launched the latest campaign #SCisQuality, featuring 10 photographs that tell the story of their commitment to continuous improvement in products, services, and innovations, reinforcing their identity as SC the Evolution in its third decade under the vision of Creating Value for People and the World, aimed at enhancing customers' quality of life.

Ms. Chomchada Kuladilok, Head of Corporate Brand & Communications, shared the inspiration behind this year-end campaign, stating, "This year has not been easy for anyone or any business. During this time, we want to present the best we have. If you are considering giving a gift to someone, especially yourself and your family, 'quality' is one of the best gifts you can offer. Because #SCisQuality is not just a phrase; it is in the DNA of every SC employee. This is the essence of the #SCisQuality campaign, which tells the story through 10 photographs that reflect our attention to detail, product development, and services, to share happiness through quality as a gift for all customers, ensuring a comfortable, safe, and worry-free living experience."

Mr. Kittipoj, Group Head of Property Development-Low Rise D, added, "We care about quality from the very beginning, and this quality must be verifiable. In the SC QC app, there are images from the initial land filling to the piling, with photos and videos for residents to view and check at every stage, so they can see and understand what their completed home has gone through. If any issues arise, we are sincere and ready to show everything. When complaints occur, our first rule is to address them quickly within 3-4 hours."

Additionally, we have integrated technology into homes, stemming from the vision of our CEO, Mr. Pong-Nattapong Kunakornwong, who wants people to live in their homes with peace of mind, without worrying about home-related issues. Today’s technology acts as an invisible hand that helps take care of our homes, providing solutions that enhance the quality of life for residents. We are confident that SC is not only a leader in quality but also in residential innovation.

SC Asset adheres to three key standards throughout the development of its products and services:

1. After-Sales Service Standards that help customers with worry-free living, including home repairs and maintaining a good living experience under the 'Sunflower Mindset', which emphasizes sincerity and readiness to assist customers.

This is complemented by the RueJai App, allowing customers to report repairs quickly and conveniently, track progress, and receive solutions without worry. Residents also receive consistently high service standards through data collection in the system and VOC aimed at continuously improving service and repair quality, always being there for them in every home-related matter.

2. Construction Standards that prioritize construction quality, emphasizing the 1st Pass Quality standard. Employees are trained to be diligent in their work and inspections, aiming for homes to pass inspections on the first attempt, with detailed construction data collected through the SC QC App.

We also elevate construction quality through the 4M principles applied to every project, ensuring all homes meet the same standards: Man - training and providing construction knowledge manuals to contractors and workers; Method - processes that pass QC, developing knowledge and learning from repair experiences based on customer feedback to improve construction quality; Material - using quality construction materials from leading manufacturers that meet standards; and Measurement - maintaining construction standards and effective management through the SC QC App to collect data and enhance quality further.

3. Quality Living through Innovation to ensure that living at home is a time for relaxation and receiving the best living conditions. The innovations that SC prioritizes address the top three concerns of residents today, particularly air quality, with Active Air Solution - air-purifying homes designed to transform bad air into good air within the home; Solar Loop for every home; Home OS, developed by the SC team to allow customers to control everything in one app; and Security, enhancing customer safety with smart gates/CCTV, and recently using AI for camera monitoring to increase accuracy.

With these three standards and qualities, we reinforce #SCisQuality as a true leader in product and service quality.

#SCAsset #SCisQuality