• Sansiri highlights Phuket as a Strategic Location confident in its potential as a top tourist city in Thailand, which will be one of the engines driving the country's economy.
  • It is expected that we may witness an “Always High Season” with tourism revenue reaching 500 billion baht supported by continuous investments from both the public and private sectors, along with local culture, food, tourism, and sustainability creating growth in neighboring provinces.
  • Recently, the launch of “The Society,” the first social space by Sansiri in Phuket, located in the heart of Bang Tao – Cherng Talay, has gained significant interest and is experiencing rapid growth in Phuket.
  • The Society promotes an international community for exchanging diverse experiences, featuring a Day-to-Night Eatery that brings local Phuket ingredients together with the Spanish restaurant “Vamos Spanish Tapas Bar” and the specialty coffee shop “BEANS Coffee Roaster,” along with co-sharing spaces, a podcast zone, art exhibition areas, and year-round lifestyle activities.
  • Reinforcing its position as the number one real estate brand in Thailand in the eyes of international markets, with a consistent standard of design, product quality, and service for over 40 years, having partnered with Phuket for more than 13 years.

Mr. Uthai Uthaisangsuak, CEO of Sansiri Public Company Limited, a leading real estate developer in Thailand, has maintained the title of the number one real estate brand in the hearts of customers and the top brand for those wanting to own a home for six consecutive years. He revealed that the Visa Easing policy has significantly stimulated travel from tourists worldwide, especially in Phuket, which has recently created the phenomenon of “Always High Season” or tourism in Phuket that no longer experiences a low season. The number of tourists is expected to reach 16 million by the end of the year, a figure higher than pre-COVID levels, while tourism revenue is projected to reach a New High of 500 billion baht, reflecting Phuket's growth into a billion-dollar tourism market comparable to leading tourist cities like Miami and Dubai, impacting the demand for real estate in tourist destinations for living, vacationing, and investment, as well as leading to the development of numerous Branded Residences.

Given Phuket's diverse potential, it aligns with government policies that emphasize promoting Thailand as a tourism, transportation, and aviation hub in the region, while enhancing the development of infrastructure for coastal transportation in the Andaman Sea, including significant infrastructure development plans such as a Seaplane Terminal, Andaman Airport, the expansion of Phuket Airport, and the development of water transport, which is currently under feasibility studies for the development of a deep-sea port in Phuket to accommodate a Cruise Terminal.

Sansiri places great importance on the continuous development of residential projects in major cities, especially in Phuket, where we have been a pioneer in the housing market for a long time, designating it as a Strategic Location for the company's business operations and earning trust as part of Phuket for over 13 years. In addition to developing real estate projects, Sansiri

is committed to the Sansiri Sustainability concept, aiming to be a part of the Phuket community sustainably, focusing on environmental aspects by reducing energy use, utilizing local materials that are environmentally friendly, and managing waste and wastewater efficiently. In terms of social aspects, Sansiri integrates local identities and cultures into project designs to enhance value and create jobs. One example is the Sansiri staff uniforms, which collaborate with the Kamala community enterprise, using tie-dye fabric (a tsunami memorial from Kamala) as a key component of the clothing. Additionally, Sansiri is dedicated to preserving significant global traditions such as the Vegetarian Festival, which has been a cultural heritage of Phuket for 12 consecutive years, and promoting local youth to grow with quality through the Sansiri Academy project, which develops football skills for over 5,000 local children and youth, enabling them to potentially become professional players in the future. Past activities have included inspiring events for children in Phuket, featuring former national football players sharing their experiences.

“Recently, with the launch of “The Society” Social Space the first of its kind by Sansiri in Phuket, located in the heart of Cherng Talay - Bang Tao, a new destination that everyone should not miss, plays a crucial role in connecting a world-class tourist city with international cultures rich in local identity, as well as the energy and vibrancy of Phuket, making it evident to tourists from around the globe. This aligns with the CONNECT + INSPIRE concept that Sansiri invites everyone to discover endless inspiration through diverse stories of people, merging Sansiri's design leadership with over 40 years of experience, while aiming to become a Global Lifestyle Brand. Furthermore, Sansiri envisions supporting and promoting Phuket's “Soft Power” to be integrated into The Society for international visitors to recognize and grow sustainably alongside it, while also looking to expand support to include Southern cultural aspects.”

The Society features exterior architecture (Architecture & Landscape design) by the design team of Edward Tuttle, showcasing world-class design style that creates a warm atmosphere, making it feel like visiting a friend's house, whether working, dining, or socializing. The space is designed and decorated with natural wood materials, ensuring that every area meets functional needs stylishly, connecting two buildings with a large garden to foster creativity, inspiration, and connection, starting from the grand living area, a welcoming space featuring iconic furniture pieces like Cocoon by Louis Vuitton from the special Objets Nomades collection designed by renowned designers Fernando and Humberto Campana, and Amanta armchairs by Mario Bellini for C&b Italia 1960s, adding a touch of mid-century elegance in a relaxed and harmonious atmosphere, thus becoming a Day-to-Night Eatery that stands out by using local Phuket ingredients with BEANS Coffee Roaster specialty coffee shop and VAMOS Spanish Tapas Bar Spanish restaurant, catering to both tourists and foodies throughout the day, Co-sharing space for work, private meetings, and podcast rooms. Additionally, there are art exhibition areas and lifestyle activities throughout the year, including spaces for showcasing model rooms and a Sales Gallery to accommodate private clients with two new projects including CANVAS Cherngtalay (a new resort-style condominium exclusive to Phuket) with a total project value of 1.8 billion baht, addressing the second home market with highlights such as penthouses with private rooftops, and THE TALES luxury pool villas in the Sansiri Pool Villa Collection in Phuket with THE TALES STORY ONE – BANGJO, with a total project value of 500 million baht, along with other information about all Sansiri projects in Phuket.

Importantly, The Society is equipped with various functions to support meetings with private meeting rooms and Wi-Fi catering to digital nomads who can work in a relaxed environment, Garden Zone outdoor garden area for activities or workshops throughout the year, and a Podcast room that will inspire new ideas for work and enjoy lifestyle activities throughout the year from Sansiri, offering everyone opportunities to connect with new friends and discover new inspirations through exhibitions or various events.