JLL (NYSE: JLL) Thailand, a leading global real estate consulting firm, celebrates its 35th anniversary, marking a significant milestone that reflects the company's long-standing commitment to excellence in the commercial real estate sector and its growth alongside the evolution of the real estate industry in Thailand over the past three decades.

In the early days, most real estate projects in Thailand were single-use developments, gradually evolving into mixed-use projects that integrate various types of properties. Today, the real estate market has entered a new era with the development of fully integrated mixed-use projects that offer diverse functionalities. These cutting-edge projects are equipped with advanced technology, world-class amenities, and standards, all designed to meet the ever-changing needs of tenants and general space users.

JLL's Vision for the Future of Real Estate

JLL recognizes future trends and has identified significant changes in the global commercial real estate market, anticipating the main impacts on the development of the real estate business in Thailand. The company's services will align with the "Future of Real Estate," which encompasses comprehensive strategies across multiple dimensions. The company prioritizes sustainability, as it has become an unavoidable topic in discussions and decision-making processes in the real estate business. JLL is committed to leading in sustainability by taking actionable steps to set an example, enabling it to advise clients in achieving their sustainability goals in real estate while contributing to a better, sustainable world.

JLL is preparing for the fifth industrial revolution, emphasizing the importance of technology in shaping the future of commercial real estate. The company values and embraces the arrival of new technologies, particularly artificial intelligence (AI), which it is keenly interested in, recognizing that leveraging data-driven tools and AI has proven to enhance operational efficiency and elevate user experiences.

Additionally, JLL aims to promote community engagement within the organization and respond to workplace needs to foster a sense of belonging. The company seeks to raise awareness of environmental, social, and governance (ESG) factors, particularly the importance of social factors. JLL has set a vision and provides guidance to clients in the new world of work, where employees in various businesses can increasingly define their own work hours and locations, aligning with people's expectations for a better work-life balance.

Data analysis plays a crucial role in JLL's strategy, as the company pioneers thought leadership in urban areas, specific business sectors, and capital flows. Its ability to access a more comprehensive database than competitors in Thailand and across the region enables JLL to support clients in making more effective data-driven decisions.

JLL Thailand's Achievements

Reflecting on its successes over the years, JLL Thailand has emerged as a leader in several business sectors. In the capital markets sector, the company has advised on investments, leasing, and transactions totaling over $1.3 billion from 2016 to 2023. The company's capital markets team has successfully closed several complex, high-value transactions in recent years, establishing JLL as the top consulting firm for clients seeking to purchase land or assets, strategize on asset sales and leasing, seek joint venture partners, and secure funding for real estate development projects.

In the logistics and industrial sector, JLL has closed land sales totaling approximately 1,600 hectares (10,000 rai) from 2018 to 2023. In the hotel and hospitality sector, JLL has represented the sale of 54 hotels, valued at over 66 billion baht since 2010, including negotiations for the highest-value hotel transactions in Thailand's history, reinforcing its leadership, expertise, and success in a highly competitive industry.

As a true market leader in property and asset management, JLL manages a portfolio of over 7.1 million square meters across Thailand, including the recently opened global project One Bangkok. Furthermore, the company's research and consulting division has been awarded the SEA Research Team of the Year 2023 by RICS (Royal Institution of Chartered Surveyors) and has advised on over 360 projects with a total project value exceeding 500 billion baht since 2015.

JLL Thailand's commitment to excellence is also evident in its Bangkok office, which has achieved LEED Gold certification for outstanding energy performance and is the first office in Thailand to receive WELL Platinum certification, setting a new standard for office spaces that prioritize the health of individuals. Additionally, JLL Thailand has been certified as a Great Place to Work®, with 87% of employees reporting a positive experience at headquarters. These accolades reflect JLL's dedication to creating a remarkable workplace culture by prioritizing employee well-being and environmental sustainability.

A New Service Perspective

JLL is enhancing its service delivery model to meet the changing needs of the real estate business through four main initiatives: Workplace Strategy & Change Management services to help office users optimize space utilization and support smooth transitions by prioritizing the genuine needs of employees and creating adaptable environments that enhance productivity. Additionally, JLL has introduced Energy & Sustainability Services (ESS) to support clients on their ESG journey by providing appropriately designed solutions to develop sustainable practices and guide them in achieving ESG goals concretely.

The Asset Enhancement division will address underperforming asset management strategies by improving efficiency and aligning properties with the changing needs of tenants, which is crucial for maximizing portfolio value in a highly competitive environment. To support these services, JLL's Tech Advisory services will assist clients in making informed technology choices for implementation in real estate projects to enhance operational capabilities and asset management.

The four initiatives reflect JLL's commitment to delivering innovations that are future-ready to add value in the real estate sector. JLL positions itself as a leader in responding to diverse needs and changes in the real estate industry through comprehensive service offerings that address workplace strategy, sustainability, asset enhancement, and the appropriate use of technology.

Mr. Michael Glancy, Managing Director of JLL Thailand and Indonesia, stated, "On the occasion of our 35th anniversary in Thailand, we not only reflect on our past successes but also look forward to the future we are creating. Our commitment to sustainability, the integration of technology in real estate, and data-driven solutions position JLL at the forefront of today's real estate evolution."

Mr. Anavil Chiamprasert, Head of Research and Consulting Services at JLL Thailand, said, "Our long-standing operations in Thailand have allowed us to build the most robust and comprehensive database in the country. We continue to lead thought leadership while providing high-quality research and consulting services to support our clients in confidently investing in the challenging real estate market."

In addition to celebrating this significant achievement, JLL Thailand reaffirms its commitment to shaping the future of real estate for a better world through innovative solutions and excellent guidance from experts for clients in Thailand and beyond.

About JLL

For over 200 years, JLL has been one of the world's leading real estate consulting and services firms, assisting clients in buying, selling, leasing, developing, managing, and investing in a variety of property types, including offices, factories, warehouses, hotels, residential properties, and shopping centers. JLL has been ranked by Fortune magazine among the top 500 companies, with global revenues totaling $28 billion last year. The company operates in over 80 countries worldwide, with more than 110,000 employees globally, combining the company's world-class service platform with local expertise. We are a purpose-driven organization aiming to shape the future of real estate for a better world, helping our clients, employees, and communities find brighter ways to live (SEE A BRIGHTER WAYSM). JLL is the brand name and trademark of Jones Lang LaSalle Incorporated. For more information, visit jll.co.th.