"Central Department Store" under Central Retail is rolling out the red carpet to welcome year-end spending during the final stretch of Q4/2023 with a new, larger, and more rewarding signature sale campaign, the "CENTRAL BLACK MIDNIGHT SALE." We are confident that this will boost sales throughout the year with a creative marketing strategy that highlights the fun of the campaign based on customer insights looking for gifts during the year-end season, leading to the concept of 'Keep The Best Gift to Yourself.' Shop for gifts for others, but don’t forget to treat yourself! The sale runs from Friday, November 22 to December 3, 2023, at Central Department Stores nationwide, the Central App, social commerce, and all shopping channels, reinforcing our position as Thailand's leading shopping destination that has captured the hearts of shoppers for over 77 years.

Ms. Ravisara Jirathiwat, Executive Vice President of Marketing for Central Department Store Group under Central Retail, stated, "The Central Midnight Sale has received a great response from customers over the past three quarters, with an average shopping increase of 20% this year. The retail landscape is quite lively and competitive, especially in Q4, which is the golden hour for retail as customers are looking for gifts during the festive season. As a shopping destination, we are launching a major campaign that spans two full months to cater to the most vibrant shopping mood of the year."

 

Following the grand Flower Festival celebrating our 77th anniversary, we are now hosting the National Sale with the Central 11.11 Sale and most recently, the 'CENTRAL BLACK MIDNIGHT SALE' starting Friday, November 22, 2023, across all shopping channels. This time, we have collaborated with various sectors as always, including leading Thai and global brands, offering new products for our customers to shop before anyone else. We also have great promotions in partnership with credit card providers, offering fantastic deals. Additionally, we are enhancing the shopping experience to make it more enjoyable and festive by transforming the atmosphere of our stores into a festive theme across all branches in Thailand. We expect that all these special features will drive spending up by 20% by the end of the campaign."

 

The Central Midnight Sale was originally held twice a year, but due to increased demand, it is now held quarterly (four times a year). We stand by our commitment to offering the best deals, the best brands, and the most innovative ideas that are fresh and unique. For this edition of the CENTRAL BLACK MIDNIGHT SALE, under the concept 'Keep The Best Gift to Yourself,' Central Department Store aims to bring smiles and communicate the joy of shopping through a short film that resonates with shoppers, playing on the gimmick of shopping for gifts for others while not forgetting to shop for oneself, which is expected to create viral content online and effectively drive business results. Click to watch https://www.youtube.com/@CentralDepartmentStore

Discover the highlights of the campaign's promotions, including:

•     New collection items with discounts of up to 30%*

•     Benefits from The One and participating credit cards, totaling up to 30%*

•     Receive cash vouchers from the store, cashback from Central The One credit cards, and additional discount coupons from the Central App, totaling up to 11,500 THB* when shopping meets the conditions.

•     Special! Receive a Black Midnight tumbler when you shop for 20,000 THB or more per day (limited to 1 per person, with 7,000 available throughout the campaign).

•     Receive a 4,000 THB gift card when paying with a Mastercard for purchases of 50,000 THB or more per sales slip at the store (limited to 1 per person, with 100 available throughout the campaign).

•     Receive a 150 THB discount coupon when redeeming 1,000 The One points through The One application (limited to 2 per person / 10,000 available throughout the campaign, limited to 1 coupon per receipt when shopping at Central Department Store).

•     Find surprises at the display areas within the store, and customers who use gift-wrapping services can scan a fun QR Code to receive a 300 THB discount for further shopping in the Central App (according to specified conditions).

Join us for the "CENTRAL BLACK MIDNIGHT SALE" at all Central Department Store branches, the Central App, www.central.co.th, and various convenient shopping channels of Central Department Store, such as chatting to shop at Central Chat & Shop, Personal Shopper On Demand at 1425, or shopping through Facebook Live and the inbox of Central Department Store's Facebook Page: Central Department Store. Click https://www.facebook.com/CentralDepartmentStore