After years of anticipation, the official unveiling of One Bangkok, a world-class landmark in the heart of Bangkok, has finally arrived. Created under the concept of “The Heart of Bangkok”, this central city project was celebrated with a grand event themed “Let Our Hearts Beat as One”, marking a historic night filled with unforgettable moments. The new heartbeat of Bangkok has captured the world's attention once again, featuring spectacular performances from over 500 artists, both Thai and international, along with esteemed guests from government and private sectors, leading business figures, and thousands of celebrities. Following this launch, there will be ongoing celebrations and special promotions until the end of the year, with a budget exceeding 1.2 billion baht.

Mr. Panot Sirivadhanabhakdi, CEO of Frasers Property Limited expressed his pride in the official launch of One Bangkok, stating, “One Bangkok is our ultimate pride project. It represents a significant achievement that stems from the great vision of Mr. Charoen and Mrs. Wanna Sirivadhanabhakdi, who are dedicated to harnessing our knowledge, skills, and resources to develop Rama 4 Road, a vital artery for Bangkok's economic and social growth. By developing One Bangkok into a world-class landmark, we aim to create a central hub that perfectly connects people, businesses, and inspiration, igniting prosperity for Bangkok in a new era. This is a crucial step in advancing Thailand's capital to become a truly global metropolis.”

Unveiling a New Era of Metropolis from a Grand Vision

The official ceremony commenced at the One Bangkok Forum, welcoming distinguished guests with a musical performance by the Thailand Philharmonic Orchestra, featuring over 80 musicians and singers, who presented the specially composed song “The Heart of Bangkok” by Apisit Wongchoti and Vichawisit Hirunwongkul, directed by national artist Sutthisak Phakdeetewa.

A World-Class Show Beyond Imagination by Auditoire

The event atmosphere was set with superstars, actors, and leading celebrities from across Thailand dazzling on the red carpet to celebrate. This was followed by a special show created exclusively for this event by Auditoire, one of the creative teams behind the opening ceremony of the Paris 2024 Olympic Games, performed at One Bangkok Park, featuring two interconnected stages spanning over 50 meters, captivating the audience with impressive performances from over 500 local and international artists.

The show kicked off with PP Krit Amnuaydechakorn, a famous superstar from Thailand, followed by global artist Loren Allred, known for the song “Never Enough” from “The Greatest Showman,” who mesmerized the audience with “Somewhere Over The Rainbow” and performed “You Are The Reason” by Calum Scott, the renowned British artist from Britain’s Got Talent.

The special performance by Auditoire was divided into four acts, each representing the rich cultural heritage of Thailand from the past to the present, reflecting its future.

  • Act 1: The Blessing of Golden Land

The performance began by celebrating the grandeur of One Bangkok, located in the heart of the Golden Land, blending traditional customs with modernity, inspired by the beauty of Thai 'watered patterns'.

  • Act 2: The Beauties Unveiled

Inspired by the beauty of dawn and the brightness of afternoon in One Bangkok, showcasing the beauty of world-class performances harmoniously integrated with the architecture of One Bangkok.

  • Act 3: Twilight Symphony

Continuing with the inspiration of twilight in One Bangkok, featuring music and modern Thai entertainment merging with global elements, reinterpreting Thai traditions from a fresh perspective, presenting the future of Thai culture on the world stage.

  • Act 4: Grand Finale

Concluding with the inspiration of a night in One Bangkok, under a sky sparkling with stars, merging grandeur and emotional melodies, immersing the audience in a performance by over 500 artists and crew members, enhanced by spectacular special effects, leaving a lasting impression on all attendees.

Unlocking Experiences at Parade and The Storeys

Starting today, enjoy elevated shopping, dining, and lifestyle experiences with the campaign “Shop to the Beats of Bangkok”, featuring exciting launch promotions and exclusive offers that will add vibrancy and rhythm to life throughout the year. Participants can also enter to win grand prizes, including a Mercedes-Benz car, a stay package at Soneva Jani, Maldives, a yacht tour package from Azimut, and other prizes such as hotel stay vouchers, restaurant vouchers, and products from renowned brands, totaling over 30 million baht. Additionally, there are credit card promotions and special offers from various stores, along with exclusive benefits from the One Bangkok Membership Program for members, simply by downloading the One Bangkok Retail app to stay updated on promotions and activities throughout the year.

One Bangkok is ready to fulfill every dimension of life endlessly, reinforcing its status as a global destination that offers a perfect living experience, providing a complete quality of life in one place, whether it’s elevated shopping at One Bangkok Retail at Parade and The Storeys, which will welcome and showcase a Retail Loop featuring over 750 leading stores from both Thai and international brands, and a Food Loop with over 250 renowned restaurants from around the world, gradually opening for service.

Updates on Different Zones for Unique Experiences at One Bangkok

1. One Bangkok Retail: The ultimate shopping and lifestyle experience in one place with three retail destinations covering a total net rental area of over 160,000 square meters under the concept of The Rhythmic Experience, including:

  • Parade (opening on October 25) - A building along Rama 4 Road with a rental area of 85,000 square meters over 9 floors, a shopping destination for every lifestyle: Shop – Play – Work – Eat, featuring famous brands making their debut in Thailand, along with leading restaurants and cafes, and a supermarket offering products from around the world.
  • The Storeys (opening on October 25) - A building along Witthayu Road with a rental area of 35,000 square meters over 5 floors, featuring fashion and lifestyle stores, concept stores, restaurants, bars, bistros, and nightlife hangouts.
  • POST 1928 (opening in the next phase) - A 5-story building with a rental area of 40,000 square meters, featuring the first shopping street in Bangkok, showcasing numerous flagship stores of world-renowned brands in standalone formats for a delightful shopping experience along both sides of the street, from super fashion brands to watches and jewelry, as well as premium streetwear.

Offering a unique concept and distinctive design, seamlessly connected on the ‘Retail Loop’, which, when fully opened, will feature over 900 stores. Parade and The Storeys will enhance the vibrant dining experience every day with the All Day, Everyday Dining Journey at ‘Food Loop’, featuring over 250 renowned restaurants from around the world, including first-time openings in Thailand such as Wolfgang's Steakhouse, Pura Brasa, Ant Hole, Oya, Aware Coffee, Hattendo, Tempura Tendon Hannosuke Tokyo, and restaurants that have never opened in shopping malls before, such as Kopi Hiat Tai Kee, Hotei, Temper, Fillets, Veggie First Cafe, and Krua Apasara, among others.

Additionally, there are highlights of stores and leading brands that offer unique experiences created exclusively at One Bangkok (Made in One Bangkok), including:

- King Power City Boutique in a new format, designed by the world-renowned Hayon Studio, covering over 5,000 square meters on floors 1-2.

- Parade Zone, Mitsukoshi, a world-class food destination, the first of its kind in Thailand.

- Saraphi Thai, a premium and trendy collection of Thai products.

- Tech House, One Content Store, a new duplex floor bookstore concept.

- One Ultra Screens, the ultimate ultra-luxury cinema under the new concept “THE EXCLUSIVE MOVIE CLUB” with the highest clarity from LASER 4K technology.

- CHANG CANVAS, a space for celebrating special moments, including flagship stores of Jim Thompson, Club21, Swatch, and concept stores.

- Little Gaia, a learning space for children and families.

- BIG C, a new concept under the name BIG C Foodplace Bangkok Marche.

- Including FOODSTREET, which gathers famous street food guaranteed by the Michelin Guide, all in one place, and much more.

2. Hospitality: Comprising the Ritz-Carlton Bangkok, a 6-star luxury hotel set to open in November 2024, and the Andaz One Bangkok, the first Andaz brand hotel in Bangkok, scheduled to open in 2025, along with Fraser Suites Bangkok, expected to open in 2026.

3. Workplace: The first phase of office buildings will include Tower 3, Tower 4, and Tower 5, with Tower 4 currently having 80% of its space booked and Tower 3 at 30%. Tower 5 is also open for bookings, with leading companies already signing contracts to move their offices to One Bangkok, including Baker McKenzie, KGI Securities (Thailand) Public Company Limited, Estée Lauder Companies, A. Menarini (Thailand) Limited, Line Man Wongnai, BMW Group Thailand, and EY Thailand, among others.

4. Residences at One Bangkok: Premium residences in the best location on Witthayu Road will be available for viewing starting late 2024.

5. Forum: A venue for concerts, live shows, exhibitions, both Thai and international, etc. (Arena) indoors, accommodating up to 6,000 spectators. Additionally, this building features a giant staircase at the front that can beautifully host red carpet events.

6. Art Loop: A 2-kilometer-long path of art and culture throughout the project, showcasing the One Bangkok Public Art Collection featuring public artworks from world-renowned and emerging local artists. The Wireless House One Bangkok exhibition will also be unveiled, reviving the valuable history of Thailand's first telegraph station in a contemporary narrative, set in architecture that takes you back to 1913, making it a must-visit destination at One Bangkok.