Raimon Land is reshaping its portfolio to target the luxury and ultra-luxury segments with the recent launch of 'THE 528 ESTATE', an ultra-luxury mansion project consisting of only 4 units, with a project value exceeding 4 billion baht, located in the prime Sukhumvit 28 area. They have partnered with 'Baccarat', a globally renowned French lifestyle brand known for its exquisite crystal glass craftsmanship, to decorate each mansion in the project with a special collection, offering a world-class living experience. Additionally, they have collaborated with Sotheby's International Realty (Thailand), a global real estate brokerage, to strategize sales targeting high-net-worth individuals (HNWIs).

Mr. Krit Narongdej, Chairman of RML, stated that over the past 37 years, RML has been a leader in developing luxury and ultra-luxury real estate, committed to expanding its portfolio to meet diverse demands through collaborations with leading global brands to create projects that offer unique experiences to customers. The growth of the luxury and ultra-luxury real estate market in Thailand and Asia, driven by the increasing demand from high-net-worth individuals (HNWIs), has led RML to focus on developing distinctive projects that set new standards to cater to this clientele, pushing RML onto the international stage.

For the 'THE 528 ESTATE' project, RML has partnered with Baccarat, a prestigious French crystal glass manufacturer known for its long-standing tradition of exquisite craftsmanship, which has created exclusive crystal decorations for high-end bars and hotels, such as the Baccarat Hotel New York, known for its crystal decor and personalized service that redefines luxury.

Additionally, RML has collaborated with List Sotheby's International Realty (Thailand), a leading global luxury real estate brokerage with offices in over 80 countries worldwide, and has been behind the success of several outstanding projects globally, such as 111 West 57th Street in Manhattan and Mandarin Oriental Residences in London. This collaboration with global partners in developing 'THE 528 ESTATE' ensures that it will meet the needs of HNWIs and achieve sales success.

Mr. Korn Narongdej, Executive Director and Chairman of the Executive Board of RML, mentioned that 'THE 528 ESTATE' is located on Sukhumvit 28, an area that was once home to an affluent old family, making it one of the most sought-after locations in Bangkok, surrounded by lush greenery and tranquility, yet easily accessible to premium lifestyle amenities, including leading shopping centers, world-class restaurants, top hospitals, large parks, and renowned international schools.

The project consists of 4 mansions, each 7 stories high, with usable areas ranging from 2,300 to 2,700 square meters, equipped with ultra-luxury hotel-level amenities, starting at 880 million baht. Designed to accommodate large families, it meets the needs of all generations under the concept of 'An Enduring Legacy', more than just a residence, but a timeless masterpiece to be passed down through generations.

The highlight of these mansions includes 8 bedrooms, each with an en-suite bathroom, and parking space for up to 11 supercars. The rooftop area features complete amenities such as a spa, fitness center, and swimming pool, providing privacy along with a home theater, garden, and lawn designed to enhance the living experience. The project is now officially open for Private Sales by appointment only. Interested parties can view the Showcase at RML's headquarters on the 54th floor of the OCC building on Ploenchit Road.

Mr. Clément Brunet-More, CEO of Baccarat Far East Limited, stated that Baccarat is a high-end crystal glass brand from France with a history of over 260 years, currently expanding its branches worldwide, including in France, the USA, Japan, China, Korea, Singapore, and Thailand. Baccarat collaborates with renowned artists and designers to create various special collections that are beautiful and intricate, ranging from small decorative items to large-scale designs. For the 'THE 528 ESTATE' project, Baccarat has curated a special collection to decorate each mansion, reflecting the concept of interior design that combines the enchanting charm of Baccarat's pure cut glass, elevating the art of living and enriching the experience of residents and visitors in the project.

Mr. Quang Minh Do, Director of List Sotheby's International Realty (Thailand), remarked that in Thailand, we have not only succeeded in establishing a leading real estate brokerage but have also developed a highly regarded sales and marketing advisory team recognized by luxury real estate developers. With our strong global client base, we will help 'THE 528 ESTATE' reach HNWIs both in Thailand and abroad, providing RML the opportunity to connect with a global client network and elevate RML's image to an international level. We are confident that our extensive experience in the ultra-luxury market will play a crucial role in driving the success of 'THE 528 ESTATE' sales.

For customers interested in the mansion 'THE 528 ESTATE', appointments for project viewings can be made in advance at https://register.raimonland.com/528estate

Call 081-735-3767 or 095-635-2528