Supalai Launches 4 New Condos Worth 5.8 Billion, Competing in Bangkok, Phuket, and Hua Hin
Supalai Public Company Limited has launched 4 new condominium projects in the fourth quarter, amidst the challenges of the economic situation, targeting 4 high-potential locations: Charan Nakhon, Sathorn-Ratchaphruek, Phuket, and Hua Hin, with a total project value of 5.8 billion baht. This move responds to the demand for condominiums for both personal residence and investment, while emphasizing a design approach that enhances the quality of life for residents alongside sustainable housing development.

Dr. Prateep Tangmatitham, Chairman of the Executive Board of Supalai Public Company Limited, revealed that amidst the slowing economy and strict lending policies from banks in the first half of the year, property sales have also slowed down. However, there are now signs of market recovery after hitting a low point, especially in the condominium sector where demand for housing has clearly increased. The company is ready to meet all customer needs by continuously developing condominium projects in high-potential locations to increase opportunities for home ownership for all customer groups. Supalai has condominium projects ready to meet every living need in 9 provinces nationwide.
In the fourth quarter of 2024, Supalai is set to break ground on 4 new condominium projects in 4 prime locations with high potential in both Bangkok and major cities, including Phuket and Hua Hin, with a total project value of 5.8 billion baht. These projects aim to meet the trends and lifestyles of today’s residents, including SUPALAI TYME Charan Nakhon, SUPALAI BLU Sathorn-Ratchaphruek, SUPALAI SENSE Khao Rang, Phuket, and SUPALAI KRAM Khao Tao.

These 4 new projects not only respond to real demand for housing but also cater to the investment trends of buyers looking for condominiums to rent out for passive income, a popular investment approach today. Additionally, Supalai focuses on developing sustainable projects that are environmentally friendly and designed with multifunctional spaces. The projects in Phuket also consider the needs of pet lovers, allowing residents to live happily and comfortably. With over 35 years of continuous innovation and a strong brand reputation, Supalai is confident that these 4 new condominium projects will be excellent choices for consumers in every aspect.

Mr. Traitecha Tangmatitham, Managing Director of Supalai Public Company Limited, stated that the overall condominium market in 2025 is expected to improve as consumer demand remains strong. However, property developers are still delaying the launch of new condominiums, leading to a supply shortage in the Bangkok condominium market. In light of this situation, Supalai is moving forward with the launch of 2 new condominium projects in Bangkok in high-potential locations: "SUPALAI TYME Charan Nakhon" starting at 2.59 million baht and "SUPALAI BLU Sathorn-Ratchaphruek" starting at 1.89 million baht. These projects will meet the demand, especially regarding consumer trends that prioritize finding value-for-money housing that effectively meets functional needs and aligns with their investment budget. They are also looking for units designed to be adaptable for various uses, not just for working from home but also for enhancing daily life quality, particularly in prime locations like Charan Nakhon and Sathorn-Ratchaphruek, which are surrounded by amenities and allow for quick transportation connections.

In the regional sector, Supalai has earmarked the development of 2 new projects in Phuket and Hua Hin, which are cities known for their economic and tourism appeal. Phuket is a popular tourist destination, with a continuously developing service and trade industry, along with improving infrastructure, giving the company confidence to launch new condominiums for the first time in 10 years with “SUPALAI SENSE Khao Rang, Phuket” starting at 2.69 million baht, the first pet-friendly condominium by Supalai in Phuket, complete with comprehensive amenities amidst the natural beauty of Khao Rang, known as Phuket's lungs, offering the best views in the city. Meanwhile, Hua Hin is renowned as a chill seaside retreat, not far from Bangkok, attracting not only tourists but also those seeking quality and comfortable living spaces, resulting in a diverse customer base of both Thai and foreign buyers looking for residences or investment opportunities in the area. Supalai is thus building on the success of its first condominium, “SUPALAI BLUE WHALE Hua Hin,” with its latest project, “SUPALAI KRAM Khao Tao”, a private condominium just 400 meters from the beach, offering tranquility and relaxation with views of the Khao Tao reservoir, starting at a competitive price of 3.59 million baht for 2-bedroom units.

Mr. Chaiyajak Watanyu, Senior Director of Creative and Product Development at Supalai Public Company Limited, further stated that Supalai is committed to developing housing that is based on real-life needs and understands customer demands in every aspect, whether it be quality, design, or service, to provide customers with an excellent living experience. This year, Supalai has highlighted 4 condominium projects that stand out with unique designs, from versatile functionalities that suit every lifestyle to creating an atmosphere that elevates daily living.
SUPALAI TYME Charan Nakhon draws inspiration from the flowing water and the charm of Charan Nakhon, leading to a design that seamlessly connects every rhythm of life. This high-rise condominium stands 28 stories tall (including the rooftop) with 461 units on a 3-rai plot, offering various room sizes to meet every need, from 1-3 bedrooms sized between 35-118 square meters, and elevating life with Duplex Living units of 2-3 bedrooms sized between 92-163.5 square meters. It also features a comprehensive Connecting Rooftop Facilities Floor that connects various activities with a 180-degree view of the river, including Tyme Sky Lounge & Pool, Rock Climbing, Kids Sand Pit, and Roof Garden, located in a prime area near the CBD, connecting to several major roads such as Charan Nakhon, Sathorn, and Rama 3.

SUPALAI BLU Sathorn-Ratchaphruek is designed to meet diverse new demands, creating a design universe that revolves around you with a new landmark on Ratchaphruek Road, standing 32 stories tall (excluding the rooftop) with 771 units on over 4 rai. It offers various room types from 1-3 bedrooms sized between 29-122.5 square meters, spacious and airy with a ceiling height of 2.7 meters in every room, supporting a lifestyle with a Multifunction Living design that meets all living needs, including a separate closed kitchen to eliminate clutter, with personal storage rooms for special units, and fulfilling every lifestyle with over 20 full facilities, including the BLU Aqua Pool, a pool the size of an Olympic swimming pool, Stella Lounge, Sky Jogging Track, and Galaxy Theater.
SUPALAI SENSE Khao Rang, Phuket is a pet-friendly condominium located in the heart of Phuket city! It consists of 2 residential buildings: Building A with 9 stories and 105 units, and Building B with 8 stories and 116 units, offering 1-2 bedroom units sized between 35–73 square meters. The building design is inspired by "Modern Mediterranean" with curves that blend with the lines of waves and sandy beaches. Buildings A and B are connected by common areas and an Infinity Edge Lap Pool that is 21 meters long, along with a Jacuzzi, providing beautiful city and nature views. It caters to every need with comprehensive facilities, including a separate lobby for each building, a semi-outdoor area, a shallow pool with sunbathing beds, a roof garden for quality family time, and a Sky Kids Zone, as well as a Pet Playground for pet lovers to let their pets play safely.
SUPALAI KRAM Khao Tao offers a private condominium experience with 5-story low-rise buildings, featuring only 84 exclusive units designed for true relaxation on over 3 rai of land, close to the sea and Khao Tao reservoir. All units are 2-bedroom, sized between 53-82 square meters, fully furnished with built-in and movable furniture, ready for you to move in and experience beach vibes every day, with designs inspired by the beauty of the beach. The building layout surrounds a large freeform swimming pool, ensuring privacy, and every building enjoys pool and garden views, complemented by lush tropical gardens for a refreshing and cool atmosphere.
Supalai is committed to developing housing that meets customer needs in every aspect, continuously studying and analyzing market demand trends. The company is also looking for new innovations to enhance the quality of life for consumers and adheres to sustainable development principles in all its projects, both environmentally and socially, to create the best living experience for customers in every dimension, aiming to elevate standards and sustainability in the Thai real estate industry.
For those interested in the condominium projects, you can contact for more information at:
- Sales office for SUPALAI SENSE Khao Rang, Phuket at Khao Rang Intersection, Kosimbee Road
- Sales office for SUPALAI KRAM Khao Tao at SUPALAI BLUE WHALE Hua Hin project
- Sales office for SUPALAI BLU Sathorn-Ratchaphruek
- Sales office for SUPALAI TYME Charan Nakhon at SUPALAI RIVER PLAZA project