Siam Paragon reaffirms its status as one of the world's best <\/span><\/strong>Luxury Destinations<\/span><\/strong> and continues to hold the number one spot in the hearts of both Thai customers and tourists from around the globe. Together with <\/span><\/strong>
partners in the strong Thai <\/span><\/strong>Ecosystem<\/span><\/strong> of the fashion industry, we announce Thailand's potential as a global fashion hub, creating the ultimate fashion phenomenon of the year at the <\/span><\/strong>“Siam Paragon Bangkok International Fashion Week<\/strong> 2024” <\/strong>(BIFW2024) <\/strong><\/span>, bringing together leading Thai designers and top designers from Asia from <\/span><\/strong>October 2-6, 2024 <\/span><\/strong>at Park Paragon, Siam Paragon under the <\/span><\/strong>
concept “Envision the Future”<\/strong> driving Thai fashion into the future.<\/span><\/strong>

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Siam Paragon Bangkok International Fashion Week <\/strong>2024 <\/strong>(<\/strong>BIFW2024) <\/strong>creates a grand fashion phenomenon, kicking off the grand runway with a show from <\/strong>LIE SANGBONG (<\/span><\/strong>ลี ซางบอง), a legendary brand from South Korea, and a special collaboration between <\/span><\/strong>Absolute Siam x Dry Clean Only x AJOBYAJO <\/span><\/strong>, igniting excitement in the Thai fashion scene with shows from leading brands throughout the week.<\/span><\/strong>

            This event is honored by the presence of His Excellency Park Yong-min, the Ambassador of the Republic of Korea to Thailand, and his wife, along with <\/strong>Sralathorn Asavaveth, <\/span><\/strong>Deputy Managing Director of Siam Piwat Co., Ltd., and <\/span>Thanaporn Tantiyaanont, <\/span>Executive of Siam Paragon, welcoming guests along with executives from various partners such as <\/span>Tourism Authority of Thailand (TAT), <\/span>Kasikorn Bank, <\/span>Merz Aesthetics Thailand, <\/span>PTT Global Chemical Public Company Limited (GC), and <\/span>Citizen <\/span>.<\/strong>All participated in the event.<\/span>

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         <\/strong>BIFW2024 <\/span>opened the grand runway on the first day, <\/span>October 2, 2024, with a spectacular show “<\/span>LIE SANGBONG<\/span><\/strong>” (ลี ซางบอง), a legendary designer from Korea, presenting the latest collection “Coexistence: Architecture & Humanity,” showcasing the beauty of traditional Korean architecture combined with the delicate beauty of modern fashion. This captivating presentation drew the audience into the world of LIE SANGBONG, starting with a blend of brushstroke paintings and classic violin music, revealing unique designs that embody both softness and strength, curves and geometric shapes, along with the colors of yin-yang, described as “Magic Mirror,” reflecting the transformative power of fashion beautifully, showcasing the harmony between tradition and modernity through meticulously designed pieces that captivate the audience.<\/span> Notable Thai and Korean celebrities graced the runway, including <\/span>Blue Pongtiwat Tangwancharoen, <\/span>actress Nam Gyu-ri, and famous Korean influencer Tony Hong.<\/span>

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         <\/strong>Next was the collaboration of Absolute Siam x Dry Clean Only x AJOBYAJO, <\/strong>the first joint collaboration of <\/span>Absolute Siam, a multi-brand store showcasing the creativity of Thai street fashion, with the renowned Thai streetwear brand <\/span>Dry Clean Only <\/span> and the rising Korean brand <\/span>AJOBYAJO. This show invited the audience to listen to music, feel the heart, and wear the spirit through the Fall/Winter 2024 collection “Our Melodies,” presenting streetwear infused with the essence of legendary rock and roll culture, reimagining the unique styles of famous bands through diverse designs. The show featured a cool and innovative concept, presenting the performances in reverse order and incorporating legendary songs like No Surprises by Radiohead and The Long And Winding Road by The Beatles in newly arranged versions to create an atmosphere honoring great musicians. Many famous artists participated in the runway, including the boys from <\/strong>ATLAS, members of <\/span>DICE, <\/span>Pheem Thanach Limpanakool, <\/span>Kin Thanach Sakchaiyajaroenkul, <\/span>the girls from <\/span>ALALA, <\/span>Luke Ishikawa Plowden, <\/span>Bai Por Thitiya Jirapornsiripong, <\/span>Ice Ameena Koul, <\/span>Dan Kim In-hyun, <\/span>and many other celebrities who filled the front row.<\/span>

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Additionally, many more shows will take place throughout the week of fashion. Experience the extraordinary fashion phenomenon and stay tuned to the runway at the Siam Paragon Bangkok International Fashion Week 2024 <\/span>from <\/span>October 2-6, 2024, via Live fashion shows on the website, Facebook, Instagram, and YouTube: Siam Paragon or OneSiam.<\/span>

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