Nippon Paint Decorative Coating (Thailand) Co., Ltd., the manufacturer and distributor of "Nippon Paint" in Thailand, is the largest paint producer in Asia and the fourth largest in the world, based in Japan. The company has reaffirmed its leadership in high-quality color innovation and sustainability by winning the "BUSINESS+ PRODUCT OF THE YEAR AWARDS 2024" for outstanding products and services of the year 2024 in the construction materials – real estate category with its product Nippon Paint AirCare, an ultra-premium interior paint for clean air, certified by global standards. This award is organized by Business+ magazine under ARIP Public Company Limited in collaboration with Mahidol University’s College of Management (CMMU) under the theme "Our Planet Resurrection".

Mr. Watchara Sirithichai, General Manager of Nippon Paint Decorative Coating (Thailand) Co., Ltd., stated that Nippon Paint is extremely honored to receive the BUSINESS+ PRODUCT OF THE YEAR AWARDS 2024 in the construction materials – real estate category for its house and building paints. This award reinforces its leadership in high-quality color innovation and sustainability. This recognition is significant for all Nippon Paint employees, reflecting the success of everyone dedicated to creating innovations through the concept Inspired by you: Colors Designed for You, based on the principles of 3C: 1. Customer Centric, focusing on the customer; 2. Customized Solution, developing products and solutions that meet customer needs; 3. Concrete Innovation, ensuring quality and standards with tangible test results. This makes Nippon Paint products stand out in quality, addressing all usage requirements, being environmentally friendly, and caring for users' health, resulting in sustainable outcomes across environmental, social, and economic dimensions.

“For over 140 years globally and 57 years in Thailand, Nippon Paint has prioritized sustainable innovation and centered on customer needs to effectively address and solve problems, aligning with current customer behaviors that increasingly care about health, especially regarding respiratory systems. Thus, we developed Nippon Paint AirCare, an ultra-premium interior paint with a 15-year warranty, certified by GREENGUARD GOLD CERTIFICATION, the highest global standard from UL (UNDERWRITERS LABORATORIES INC.) in the USA. With cutting-edge clean technology, it enhances indoor air quality for better health, allowing for full breaths as it is free from harmful volatile organic compounds (Zero VOCs) and carcinogenic substances, has no pungent odor, can be moved in immediately after application, and helps inhibit viruses and bacteria on walls while being easy to clean,” Mr. Watchara added.

Assistant Professor Dr. Boonying Kongachapath, Assistant Dean for Academic Affairs and Head of the Marketing Department at Mahidol University’s College of Management (CMMU), stated that the world currently faces challenges in environmental, social, and governance issues. Organizations are utilizing modern technology to create diverse products that consider sustainability to drive change in the world. Nippon Paint is one such organization that has developed color innovations with customer needs as a priority, while also being mindful of the environment and user health, aligning with the core values of the BUSINESS+ PRODUCT OF THE YEAR AWARDS 2024, which aims to recognize organizations that have developed outstanding products of the year that reach customers and sustainably meet their needs. The award evaluation criteria include five aspects: product functionality that meets user needs (Functionality), distinctive design that serves its purpose (Design), environmentally friendly products (Environment Friendly), innovation in various aspects (Innovation), and consumer satisfaction (Customer Satisfaction).