ONESIAM is a world-class destination that combines the ultimate extraordinary experiences unique to Thailand, by harnessing the strength of global destinations in the heart of Bangkok, namely Siam Paragon, Siam Center, Siam Discovery, and Icon Siam, along with partners and experts in the fashion industry, leading Thai designers, and top designers from Asia, to declare Thailand's potential as a fashion hub and one of the best luxury destinations in the world. This October, we will create the Fashion Revolution, the premier fashion week in Thailand, on two grand stages in the heart of Bangkok and at the world-renowned landmark along the Chao Phraya River, in collaboration with global media to host the first-ever global fashion forum in Southeast Asia. This grand event will take place continuously throughout October 2024.

The grand phenomenon “Fashion Revolution” is taking place under the committed vision of Siam Piwat, a pioneer in elevating the Thai fashion industry for over 40 years, driving positive impacts that create economic value and growth for those within the Thai fashion ecosystem, as well as generating numerous economic activities linked to the fashion industry. It also creates a platform of opportunity for Thai designers to showcase their potential and work on a grand scale, pushing Thai fashion to gain recognition on the global stage.

Global Fashion Forum WWD x SIAM PIWAT GLOBAL FASHION SPOTLIGHT on October 4, 2024, at Park Paragon, Siam Paragon

The Siam Piwat Group reaffirms its position as the number one leader in developing Global Destinations and as a leader in fashion and luxury retail, collaborating with partners and major global media in the fashion industry, Women's Wear Daily (WWD), to host the global fashion forum “WWD X SIAM PIWAT GLOBAL FASHION SPOTLIGHT” under the theme SOUTHEAST ASIA – LUXURY’S NEW FUTURE for the first time in Thailand and Southeast Asia, with support from Kasikorn Bank, inviting key figures, fashion experts, leading global brand entrepreneurs, and influencers in the fashion industry to showcase the potential of the fashion business in Thailand, marking it as one of the global fashion hubs on Friday, October 4, 2024, at Park Paragon, Siam Paragon.

The Premier Fashion Week in ThailandSIAM PARAGON BANGKOK INTERNATIONAL FASHION WEEK 2024 (BIFW 2024) from October 2-6, 2024, at Park Paragon, Siam Paragon

Siam Paragon, along with Siam Center and Siam Discovery, as pioneers and continuous drivers of the Thai fashion industry, join forces with partners to declare Thailand's potential as a global fashion hub, creating the ultimate phenomenon of the premier fashion week in Thailand, and serving as a top platform of opportunity to host the “Siam Paragon Bangkok International Fashion Week 2024” (BIFW2024) from October 2-6, 2024, under the concept “Envision the Future,” driving Thai fashion into the dimension of the future.

Siam Paragon reaffirms its status as a World Class Fashion Destination, offering an extraordinary experience with highlights on the grand runway at Park Paragon, Siam Paragon, showcasing 15 fashion shows featuring the latest collections from leading Thai brands and top designers from Asia, including Absolute Siam x Dry Clean Only x AJOBYAJO, ASAVA, FLYNOW, 27FRIDAY, ISSUE presented by GC, KLOSET, Leisure Projects presented by CITIZEN, MOO Bangkok, NAGARA, PAINKILLER Atelier, POEM presented by MERZ AESTHETICS, TandT presented by TAT, VICKTEERUT, LIE SANG BONG (the legendary designer from Korea), and FRIENDS OF SHANGHAI TANG by Joe Li, a leading fashion brand from Hong Kong.

At Siam Center, the city of cutting-edge ideas, theSiam Center Visionary Stage at Atrium 2, G Floor, Siam Center serves as a platform of opportunity for new designers and fashion students from leading institutions across the country to showcase their creative power on a national fashion show stage, aiming for international levels, presenting innovative and technology-integrated works that reflect the future direction of the fashion industry, including Bangkok University, Khon Kaen University, Chulalongkorn University, Chana Phat Design Institute (CIDI), Chiang Mai University, Thammasat University, Rajamangala University of Technology Phra Nakhon, Mahasarakham University, Suan Sunandha Rajabhat University, Srinakharinwirot University, and Rajamangala University of Technology Srivijaya, Songkhla, along with fashion shows from popular brands in Siam Center such as FRANK GARÇON and FUNDAO.

For Siam Discovery, it reinforces its image as a leader in innovative creativity with the campaign “Siam Discovery: The Revolutionary 2024,” inviting everyone to discover their unique style and experience special moments with many leading brands, such as CLUB21 presenting the JACQUEMUS collection LA CASA and COMME des GARÇONS SHIRT collection Autumn Winter 2024 - Concept "Live Free” “Strong will,” among others. Additionally, there is the Discovery Selection zone featuring famous clothing brands that cater to every style from fashion brands worldwide, exclusive to Siam Discovery, such as ADER ERROR, ANDERSSON BELL, SECOND FEMALE, Open YY AMOMENTO.

ELLE FASHION WEEK 2024, October 9-12, 2024, at River Park, Icon Siam

Don’t miss the highly anticipated fashion show of the year, “ELLE Fashion Week 2024,” at Icon Siam, a world-class landmark along the Chao Phraya River, organized by Mass Digital Co., Ltd., the holder of the rights to the leading global magazines ELLE and ELLE MEN Thailand, from October 9-12, 2024. This reaffirms ELLE Thailand's intention to serve as a medium to present various stories in the fashion world, inspiring everyone and driving the Thai fashion industry to become a fashion hub in the Asia region, held grandly on the spectacular riverside runway at River Park, Icon Siam, under the concept “YOUTH ENERGY,” showcasing the creative power of fresh fashion works through 13 shows from 15 designers, including leading Thai designers such as HOOK’S PRESENTED BY ZEEKR, SRETSIS, LA BOUTIQUE, VVON SUGUNNASIL, ANURUQ, SIRAPOP, BEENET CORSET, WACAY, PETCHPLOY, NICHp, and special shows from ICONCRAFT, as well as emerging new generation Thai designers debuting on this stage with THE ONE TO WATCH show from 3 brands: Larobe8, O.D.C X BBMP, YUNCHANNY. Additionally, there will be an exclusive fashion show for the first time in Thailand from TONY WARD Couture, a global couture brand founded by Tony Ward, known as “The Architect of Detail.”

Moreover, Siam Premium Outlet Bangkok celebrates the month of fashion with special privileges for international tourists with Gift Card Extraordinary Deals from September 10 to October 31, 2024.

The “Fashion Revolution” phenomenon occurring throughout October marks another occasion where ONESIAM is committed to delivering the ultimate extraordinary experiences that are outstanding and different for its customers at Siam Piwat, reaffirming its status as a global fashion destination for Siam Paragon, Siam Center, Siam Discovery, and Icon Siam. Fashion enthusiasts who do not want to miss out on the biggest fashion phenomenon in Thailand can follow updates at https://tourist.onesiam.com/en/happening/5604/fashion-revolution/ and catch the runway to watch Live Fashion Shows on Facebook ONESIAM.