• Chef and co-founder of Nobu in collaboration with AWC performed the sake barrel breaking ceremony on the rooftop with a stunning 360-degree view of Bangkok to celebrate the opening of the Nobu restaurant, the highest in the world
  • Bringing signature dishes and exceptional service to Bangkok to provide a unique dining experience in the style of Nobu, with various exquisitely decorated and distinctive areas within the restaurant

September 18, 2023, Bangkok, Thailand – Asset World Corp Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, has partnered with Nobu, the legendary luxury lifestyle brand that has rapidly expanded globally, to open “Nobu Bangkok” in Thailand. This is also the highest Nobu restaurant in the world, located on the rooftop of “EA” Rooftop at The Empire. It offers an elevated dining experience while embracing the charm of traditional Japanese cuisine by world-renowned chef Nobu Matsuhisa, co-founder of Nobu, who has built a legendary global Japanese restaurant brand for over three decades, starting from a highly successful first branch in New York and expanding worldwide. Today, it is officially open for the first time in Bangkok, featuring spacious areas with various viewpoints, along with a rooftop and breathtaking views of the Chao Phraya River in a 360-degree panorama, both day and night. It is set to welcome food lovers from around the globe to Thailand, with “Nobu Bangkok” enhancing Bangkok's status as a premier global destination for a perfect dining experience.

The founder of Nobu Hospitality expressed excitement about the opening of Nobu Bangkok, stating, “We are thrilled to have a fantastic partner like AWC in launching ‘Nobu Bangkok,’ the highest Nobu restaurant in the world at ‘EA’ on the rooftop of ‘The Empire’ in the vibrant and colorful capital city, rich in diverse cultures and valuable traditions like Bangkok. We believe that both Thai locals and tourists from around the world will experience the diverse elements from Chef Nobu's renowned menu, luxurious and unique decor, whether dining in a private atmosphere, sipping drinks at the rooftop bar, or hosting memorable gatherings with views of the city, the Chao Phraya River, and the pleasant greenery of Bang Kachao, providing an unparalleled dining experience in the style of Nobu in this impressive city, along with many other exciting projects awaiting in the future.”

Naowalapa Traisorat, CEO and Managing Director of Asset World Corp Public Company Limited (AWC), with a commitment to being part of creating a sustainable tourism destination for the country with a new landmark in the heart of Bangkok, “EA” Rooftop at The Empire, the largest rooftop lifestyle dining destination in the country, commented on the opening of Nobu Bangkok, saying, “AWC is extremely pleased to collaborate with Nobu, a global partner, to continue the legacy of excellence by opening ‘Nobu Bangkok’ at ‘EA’ Rooftop at The Empire today and to help make ‘EA’ a global lifestyle dining destination with a distinctive atmosphere and design, amidst the stunning 360-degree views of Bangkok, along with a special menu crafted for the first time by Chef Nobu. All of this combines to create memorable experiences for every significant moment, accommodating all types of global events, whether it be a special wedding, a unique private party, or a product launch that will impress every guest. AWC believes that the opening of ‘Nobu Bangkok’ will be a highlight for the ‘EA’ project, contributing to Bangkok's status as a premium global food and sustainable tourism destination.”

The “Nobu Bangkok” restaurant has been designed by the ‘Rockwell Group’, a world-renowned architecture and design firm from New York, inspired by the landscapes and nature of Bangkok, featuring three distinct characteristics on the map of Thailand: city, river, and mountains. The decor showcases Thai artistry by integrating traditional Thai craftsmanship techniques with Japanese artistic styles, highlighted by unique designs on each floor with golden tones. Every detail has been meticulously crafted to create an atmosphere of luxury and wonder, elevating the dining experience while perfectly conveying the vibrant culture of Bangkok and the innovative culinary spirit of Nobu. The 57th floor is designed for private dining, inspired by Japanese and Thai tea rooms, while the 58th floor features a striking onyx sushi bar and a glass ceiling that adds dimension and modernity to the space. The Nobu Rooftop Bar offers a 360-degree view of Bangkok, highlighted by an infinity pool, large arched doorways, and a boomerang-shaped bar.

The menu at Nobu Bangkok combines traditional Japanese ingredients and techniques with Peruvian flavors, inspired by Chef Nobu's time working in Peru, creating a unique Japanese menu with the exquisite taste of signature dishes such as Black Cod Miso, Yellowtail Jalapeño, and Toro Tartare, reminiscent of Chef Nobu's long culinary journey.

Experience the elevated dining of “Nobu Bangkok,” the first in Thailand and the highest in the world, located on the rooftop of “EA” Rooftop at The Empire, a new landmark in Thailand's heart, amidst the beautiful scenery of the Chao Phraya River, officially open today. For reservations, please visit www.noburestaurants.com/bangkok and for more information about “Nobu Bangkok,” visit www.facebook.com/NOBUBangkok.