Ananda Development Public Company Limited, or ANAN, a leader in urban residential development, holds the top position in the condominium market near the BTS Skytrain. They emphasize their reliability with the "Ananda Sure" initiative, featuring the best operating system in the real estate sector through the campaign “Trust... Let Ananda Sure Take Care of You”. The company is committed to driving its teams with the highest standards in developing product quality and after-sales service to deliver a sustainable quality of life, ensuring coverage in all aspects: QUALITY, COMMUNITY, and WORRY FREE, so that every customer receives the best living experience.

Mr. Prasert Butdulyasathit, Chief Executive Officer of the Real Estate Business Division at Ananda Development Public Company Limited (ANAN), stated that in today's housing market, customer confidence in quality and after-sales service is of utmost importance. Choosing a good residence involves not only considering design and location but also ensuring that any issues that arise after moving in will be addressed effectively. Good service is believed to create a better quality of life throughout the residency period. Therefore, Ananda continuously develops services that meet customer needs, reinforcing their position as the leader in reliability with “Ananda Sure”, utilizing the best operating system in the real estate industry and driving teams with the highest standards.

This year, Ananda has created the campaign “Trust... Let Ananda Sure Take Care of You”, developing “Ananda Sure” as an operating system that consolidates all of Ananda's knowledge, capabilities, and strengths into one platform to enhance product quality and services that best meet customer needs. This collaboration spans from the CEO level to operational levels, working on a unified platform to maximize benefits for Ananda's customers through quality products and services, with a commitment to providing the best quality of life for everyone. The “Ananda Sure” system goes beyond general service; it is a platform that integrates modern technology with strict service standards, covering all aspects to ensure that every aspect of residency is managed and handled with maximum efficiency.

Ms. Piyawan Laosamrit, Senior Assistant Vice President of Customer Value Management at Ananda Development Public Company Limited, stated that the “Ananda Sure” operating system prioritizes customer needs in every aspect, from service delivery to product selection, to achieve the highest customer satisfaction. The “Ananda Sure” system drives the entire organization with the highest standards by utilizing accurate and precise data-driven technology, ensuring that every customer need and issue is addressed promptly and effectively. It collects and analyzes data from all communication channels to help teams follow up and resolve initial issues within just 24 hours, regardless of whether they are minor or major problems. Every issue will be managed efficiently and transparently, making every customer voice important and used for service improvement.

“Ananda Sure” emphasizes measuring and assessing resident satisfaction in every aspect, whether through CSAT (Customer Satisfaction) scores or gathering feedback from residents through all channels. The team will use this data to continuously develop services and improve systems to ensure that every customer receives the best living experience.

For the highest standards in every aspect, under the campaign “Trust... Let Ananda Sure Take Care of You”, customer care is comprehensive from day one and throughout the entire residency period:

  • Trust in QUALITY: Standardized quality from construction standards and materials that have passed over 120 inspections.
  • Trust in COMMUNITY: Tailored services that create a good society and environment for residents through strong partners who are ready to serve with standards.
  • Trust in WORRY FREE: Guaranteed care with notifications before warranty expiration. If any issues arise during residency, they can be reported through any channel, and initial problem resolution will occur within 24 hours.

Additionally, Ananda considers the importance of connecting with customers through various platforms, including the use of technology to develop the “Ananda Sure” operating system, particularly the COCORO application, designed to meet all customer needs, making life easier for customers, whether for receiving news, making payments, or booking common areas—all done effortlessly at their fingertips. Furthermore, the COCORO app offers numerous exclusive benefits for Ananda customers to enhance their experience, and Ananda also provides various other communication channels such as Facebook Messenger, website live chat, Line Official, phone contact, or email, facilitating convenient and quick communication with the team.

“Ananda Sure is not just an operating system that drives after-sales service; it is Ananda's mission to maintain the highest standards in every aspect. The trust customers place in Ananda's quality and care is the heart of everything we do. Ananda is committed to creating a good society and environment for customers in every project, ensuring happiness and peace of mind every day because every customer concern is important,” Mr. Prasert concluded.