True Corporation has launched a new marketing campaign inviting customers of all levels to engage with the best quality True 5G network, which is fast, powerful, and covers all of Thailand. This campaign comes with exclusive benefits tailored for True and DTAC customers, catering to every lifestyle. The "True All Over Thailand" campaign collaborates with the Tourism Authority of Thailand (TAT) to introduce the project "True invites you to taste, True all over Thailand, delicious everywhere" encouraging everyone to pack their bags and travel, exploring delicious restaurants and sharing happiness through food and travel. Customers can follow the recommended list guaranteed for taste and great atmosphere, marked by the "True invites you to taste" certificate. Travel and dine according to reviews with the powerful True 5G network that is "accessible to everyone all over Thailand," offering special privileges for True and DTAC customers. By following the recommended locations, customers can receive "5GB free internet" or check in at "True invites you to taste" restaurants, starting in 16 secondary provinces, receiving 5GB of free internet for 3 days. Enjoy every month with happiness, tasting, and sharing at 16 selected restaurants in 16 secondary provinces.*

Mr. Thanapol Manawutwetch, Chief Marketing Officer of True Corporation Public Company Limited stated, "True Corporation is proud to be part of driving Thai tourism continuously, both in developing digital infrastructure in Thailand and enhancing the True 5G network to be the best with comprehensive signal coverage that is fast and accessible throughout Thailand. We create connectivity for tourists to connect fully anytime, anywhere. This includes the launch of the 'True All Over Thailand' campaign in April, in collaboration with the Tourism Authority of Thailand, inviting everyone to travel across Thailand, both in major and secondary provinces, while communicating the accessibility of True signals in every area across the country. We aim to bring happiness to everyone through our presenter, 'Baifern-Pimchanok Luewisetpaiboon,' who represents the public to showcase the highlights of each province. Recently, we have continued our collaboration with TAT to create the campaign 'True invites you to taste, True all over Thailand, delicious everywhere,' which combines efforts to promote tourism and support local restaurants nationwide. We believe this will not only inspire people to travel and discover the unique flavors of each region but also stimulate the economy at the community level, strengthening local areas and attracting tourists from around the world to visit Thailand."

Ms. Pattharong Na Chiang Mai, Director of the Northern Region, Tourism Authority of Thailand said, "The Tourism Authority of Thailand (TAT) is committed to promoting domestic tourism by linking travel routes from major cities to attractive destinations to distribute tourists across various regions of the country. This helps distribute tourism income to all areas, enhancing the quality of life sustainably, which aligns with the tax measures introduced by the Cabinet to stimulate tourism in 55 attractive provinces, both during the off-peak season 'Green Season' and the peak season 'High Season.' These measures not only stimulate travel but also increase travel frequency and domestic spending. TAT also emphasizes the importance of showcasing Thailand's Soft Power, especially Thai food, which is unique to each region, as one of the key topics under the concept 'Must Do In Thailand,' particularly in terms of 'Must Taste,' focusing on presenting Thai food and delivering food tourism experiences. This creates interest in attractive destinations in every region of the country and helps support the preservation of local culture and identity, which is crucial for enhancing tourism and creating sustainability in all dimensions for the future."

Ms. Sanphichit Iamchirangoon, Head of Customer Relations Management and Benefits Integration at True Corporation said, "To deliver happiness to True and DTAC customers across Thailand, True is continuously enhancing customer experience. We continue the campaign 'True All Over Thailand' based on the proven True signal, fast and strong in every area, 5G, towards a significant collaboration with the Tourism Authority of Thailand (TAT) to launch the project 'True invites you to taste, True all over Thailand, delicious everywhere' inviting everyone to travel while tasting delicious restaurants throughout Thailand, experiencing the charm of food in each region, and the diverse lifestyles and cultures, creating unique experiences for each trip. This time, True and TAT have also selected and identified must-try delicious restaurants in each region to award the 'True invites you to taste' certificate as a guarantee of quality, ensuring deliciousness, cleanliness, great atmosphere, excellent service, and friendly prices for 444 restaurants in 55 provinces, both major and secondary cities. Additionally, we integrate comprehensive benefits for True and DTAC customers, including recommending must-visit attractions in 33 provinces, launching free internet locations in 16 secondary tourist cities. True and DTAC customers can receive 5GB of free internet every month to encourage everyone to travel as desired, finding endless inspiration from exploring cities, tasting local cuisine, and sharing experiences as a medium to disseminate travel information in the digital world, both 'Unseen' and 'Hidden Gems' of each province. Sometimes, these may be off-the-beaten-path places, but True 5G signals are accessible to everyone, covering all areas. This collaboration with TAT is a significant integration of benefits under the concept of Sustainable CRM, where the organization thrives, customers are happy, and partners benefit, or WIN-WIN-WIN. We are confident this will bring joy to customers from traveling directly, as well as tasting new flavors from must-try restaurants they have never visited, generating income while supporting local businesses across the country, enhancing the Thai economy and society during this peak season of Thai tourism."

For more information on 'True invites you to taste, True all over Thailand, delicious everywhere', including tourist attractions, restaurants that have received the True invites you to taste certification, and special privileges and discounts from participating restaurants, visit the True ID app and DTAC app (download and update to the latest version). For more details, click https://ttid.co/OiLl/TrueGuide

*Free internet locations in 16 secondary cities* with free meal activities at 16 restaurants in 16 secondary provinces

Simply follow the "True invites you to taste" and "True invites you to travel" in 16 secondary provinces to receive free internet, 5GB for 3 days every month.

North - Kamphaeng Phet, Chiang Rai, Nakhon Sawan, Phichit, Phitsanulok, Phetchabun, Lamphun, Sukhothai

Isaan - Buriram, Ubon Ratchathani

East - Nakhon Nayok

Central - Ratchaburi, Samut Songkhram

South - Trang, Satun, Nakhon Si Thammarat