Mr. Boon Chunkiat, Managing Director of Chewathai Public Company Limited (CHEWA), a leader in real estate development in Thailand, has launched CHEWA AI, a team focused on learning and applying artificial intelligence (AI) technology to drive the organization towards sustainability under the vision of “Enhancing Sustainability through Artificial Intelligence.” The company will use CHEWA AI as a center for learning and developing AI expertise among employees to create new innovations, improve work efficiency, and add value to customers, communities, and the environment. The work plan includes short-term, medium-term, and long-term strategies as follows:

The short-term plan starts with internal promotions, including organizing Open AI chat seminars and conducting roadshows at all Chewathai projects and sales offices, with clear KPIs and growth targets for personnel through AI tools. The medium-term plan involves enhancing the quality of content for everyone through AI content communication and developing SEO revenue, leading to the long-term goal where all employees in the company utilize AI to assist in their work. For example, this includes producing marketing and public relations materials that resonate with target audiences, using AI to analyze customer and project data to develop products and services, enhancing work efficiency through AI, aiding decision-making with accurate analysis results, and promoting sustainable company growth through artificial intelligence. All of this is part of the plan to enable Chewathai to grow through innovation and full employee readiness.

Additionally, AI will be used in line with ESG principles, which is another key goal of the organization concerning environmental, social, and governance aspects:

– Environmental: Developing energy usage analysis systems, designing automated control systems to reduce energy, water, and natural resource consumption, promoting the use of recycled materials, reducing pollution, and supporting environmental conservation activities.

– Social: Developing platforms to promote equality, opportunities, and well-being in communities, supporting educational activities, career development, and job creation, and enhancing the health and well-being of employees and communities.

– Governance: Developing systems to detect fraud, manage risks, and track performance, promoting transparency, accountability, and building confidence among stakeholders.

“After the first launch, where AI served as the artificial intelligence news anchor and the main communicator at the company’s Opportunity Day event in the second quarter, we received positive feedback from viewers, including investors. We expect that CHEWA AI will not only assist in communicating stock market information but also represent the modernity and innovation that Chewathai takes pride in, emphasizing the adoption of new technologies to improve organizational efficiency and communicate accurate and complete information to the public swiftly and precisely,” said Mr. Boon Chunkiat.