Central Department Store, part of Central Retail, reinforces its leadership in the Omni-Channel retail space by integrating all shopping channels, including 28 Central branches nationwide, the Central App, TikTok Shop Central Department Store, and social commerce, catering to the diverse shopping lifestyles of customers. Recently, we are gearing up to attract shoppers for the even-numbered day battle with the campaign “Central 9.9 Sale 2024” set to run from August 30 to September 12, 2024, under the concept “Peak Shopping Every Day, Great Deals Across All Channels,” highlighting 3 key strengths:

Peak Deals Every Day - Enjoy peak promotions every day with discounts of up to 70% and additional coupons for up to 14% off. Experience even more excitement with special deals from September 5-9, 2024, featuring Daily Flash Deals on popular items from renowned brands priced at either 999 baht or 9,999 baht.

Premium Brands & Curated Products - Stimulate daily repeat purchases with a selection of over 3,000 leading brands from Thailand and abroad, including exclusive brands available only at Central, covering fashion, beauty, electronics, home goods, and more.

Elevated Shopping Experience - Deliver an exceptional shopping experience with convenient services such as same-day delivery or live shopping events, offering valuable deals along with entertainment. Since customers often choose shopping based on their satisfaction, it’s not enough to just run promotions; we must create memorable experiences.

Ms. Ravisara Jirathiwat, Executive Vice President of Marketing at Central Department Store Co., Ltd., part of Central Retail, stated, “The last four months of the year are the peak season for retail marketing to capture consumer spending due to numerous festivals and events. One of the most popular promotional activities among Thai shoppers is shopping during the 9.9 event. This year, Central Department Store and the Central App will continue until December 12, starting with the Central 9.9 Sale 2024 ‘Peak Shopping Every Day, Great Deals Across All Channels,’ offering special deals, discount codes, and exclusive promotions that can only be found at Central, such as Augustinus Bader and Officine Universelle Buly, or exclusively on the Central App, including brands like Vivienne Westwood, Samo Ondoh, Mardi Mercredi, Sanrio, Muji . We are also targeting new customer segments through KOLs, KOCs, and influencers to create engaging content that makes shopping even more enjoyable.”

“What sets us apart from others is that we are an omni-channel retailer with branches nationwide and provide customers with a comprehensive shopping experience through the Central App, social commerce, and the growing TikTok Shop. This allows us to communicate with diverse customer groups and receive positive responses from many leading brands to create strategic deals that offer customers value and the best shopping experience. Customers can be assured that the promotions they receive come with 100% genuine product quality, eliminating worries about online shopping with us. We anticipate that the Central 9.9 Sale 2024 campaign will see spending grow by over 40% compared to last year,” Ravisara concluded.

For the Central 9.9 Sale 2024, “Peak Shopping Every Day, Great Deals Across All Channels,” running from August 30 to September 12, 2024, there will be participating leading brands such as DIOR, CLARINS, BOBBI BROWN, HOURGLASS, PAUL SMITH, GIORGIO ARMANI, MARDI MERCREDI, SAMO ONDOH, NIKE, DIESEL, PANDORA, MARKS & SPENCER, PASAYA, GARMIN, SMIGGLE, AMERICAN TOURISTER, DELONGHI, DYSON, along with many exciting promotions, including:

  • Up to 70% off on famous brand products
  • Receive cash vouchers and cashback or additional discount coupons from the Central App of up to 14%
  • Receive special gifts from brands when shopping meets conditions along with hot deals of buy 1 get 1 free
  • Daily Flash Deals featuring famous brand products available at the same price of 999 baht and 9,999 baht across all categories, only from September 5-9, 2024
  • Daily Flash Super Brand Day with special deals from leading brands updated daily, covering fashion, beauty, electronics, home goods, and baby products, only from September 5-9, 2024
  • Flash Coupon 999 baht available only on September 9, 2024, for a limited time
  • Flash THE 1 points redemption: 9 points for every 1,000 baht spent, receive an additional 1,000 baht discount coupon when spending reaches 10,000 baht (limited to 500 rights per day), only from September 5-9, 2024, at Central Department Store
  • Top spender rewards: 99,000 THE 1 points for the top 9 customers with the highest accumulated spending throughout the campaign (when shopping meets conditions)