Film tourism, or Film Tourism, is a phenomenon where travelers visit locations featured in movies or TV shows. It has become one of the most effective marketing tools today, as it helps destinations gain recognition, attract tourists, and increase their market value. In the film industry, this strategy is referred to as ‘Set – Jetting,’ aimed at boosting the popularity of filming locations, with the expectation of drawing tourists from around the world, significantly enhancing economic value.

According to the 2024 travel trends report by Expedia, movies and TV shows streamed on internet platforms inspire up to 44 percent of travelers, surpassing the influence of social media, which stands at only 15 percent. This has led to a significant increase in the trend of ‘booking accommodations in advance,’ resulting in a positive surge in room bookings this year.

Thailand is one of the countries positively impacted by the film industry, with various agencies effectively leveraging this phenomenon. In 2022, the government implemented a proactive policy by exempting personal income tax for foreign actors filming in Thailand for five years, providing incentives to attract more participants to the film industry. Additionally, the government introduced a policy to increase the cash rebate rate for filmmakers to as much as 30 percent, making Phuket a primary filming location for several international films.

Phuket is renowned for its beautiful beaches, lush greenery, and luxurious resorts, serving as the backdrop for numerous films in recent years. For instance, the HBO series ‘White Lotus,’ filmed on this island, has led to a significant increase in hotel bookings ahead of its third season set to air in 2025. Meanwhile, the popular romantic series on Netflix, ‘Mother of the Bride,’ filmed at Anantara Layan Phuket and Anantara Mai Khao Phuket, has attracted global viewers eager to experience the luxurious relaxation and stunning scenery offered by these resorts.

Moreover, making Phuket a dream destination for every traveler has also resulted in a surge in real estate sales. Investors recognize the allure of Phuket through various productions filmed there, making it no surprise that many consider this island a top goldmine location in Southeast Asia for purchasing vacation homes as ‘second homes,’ as well as investing in other types of real estate, propelling Phuket to become one of the world’s top luxury vacation destinations.

Mr. Micah Tamthai, President of Operations, Lifestyle, and Real Estate at Minor International Public Company Limited, stated, “Film tourism is a crucial factor driving up investment value in Phuket. Investors are increasingly aware of the value of real estate in destinations associated with popular films or TV shows. Owning a vacation home in a location featured in a film enhances the property’s value. Buyers believe they are investing in unique and special assets. Properties in renowned locations can generate higher rental income, and profits from property sales are likely to increase due to rising demand from tourists and potential buyers.”

For investors looking for properties that align with the ‘film tourism’ trend, Minor continues to offer a wide range of premium residential options to strengthen its position in the high-return potential market and truly establish Phuket as a paradise island.

Kiara Reserve, an exclusive project located in Layan Bay, features 46 units of 3 and 4-bedroom villas and condominiums, scheduled for completion by late 2025. The demand for real estate investment from Minor remains strong, with the ultra-luxury property development project Avadina Hills by Anantara, situated on beachfront land in an area dubbed ‘Millionaire’s Mile,’ known for its luxurious properties sought after by wealthy individuals worldwide.

For more information about the opportunity to own a Kiara Reserve property or to schedule a private viewing, please visit www.kiara-reserve.com or contact Minor International’s real estate department at +668 – 5484 – 8752 or via email at [email protected]. View more photos here: https://we.tl/t-MAOvpjJwwp