Landy Home Partners with Gluta Story to Launch New Pet-Friendly House Designs
Landy Home, a leading home construction center, reinforces its market leadership by collaborating with the famous pet influencer, Gluta Story, to develop a new house design collection called "Pet Friendly Collection." This collection targets pet lovers with two distinct styles, enhancing various functions within the home to cater to the harmonious living of owners and their beloved pets. This initiative aligns with the growing global trend of Pet Humanization, providing a fresh living experience at all Landy Home branches.
Landy Home is a leader in the home construction business with a registered capital of 200 million baht and offers over 300 house designs. The company is committed to delivering a perfect living experience to its customers while continuously adapting to modern design trends that meet market demands. Landy Home has developed innovative solutions to enhance living standards, particularly for Thai lifestyles, including dust-free homes and cockroach-free environments. The latest addition is the "Pet Friendly Collection" for pet lovers.
Ms. Patra Maneeratnaporn, Marketing and Product Development Director of Landy Home Thailand Co., Ltd., explained that the idea for the "Pet Friendly Collection" arose from observing the Mega Trend of modern pet ownership. Many people now consider pets as integral family members, emphasizing the importance of their well-being (Pet Humanization). Landy Home aims to be a home construction center that understands residents in every aspect, developing special functions for pets in collaboration with Gluta Story, who has extensive experience in caring for multiple pets. This partnership combines real-life experiences with expertise in home design and the selection of high-quality materials suitable for pet living.
“Landy Home focuses on developing products and services that resonate with our customers. The pet lover demographic is continuously growing, influenced by trends such as fewer marriages, more single individuals, and a declining birth rate. Additionally, the aging population increasingly adopts pets for companionship during retirement. This has led to significant growth in the health and quality of life services for pets. According to TTB Analytics, the Thai pet market is projected to reach approximately 75 billion baht by 2024, reflecting a 12.4% increase from 2023. Therefore, Landy Home cannot overlook the trend of living with pets, which is now a lifestyle choice for many,” Ms. Patra stated.
The Pet Friendly Collection features two designs for pet lovers who appreciate warm, cozy French-style homes and those who prefer modern, minimalist aesthetics. The designs include the Arendelle and Yuki models.
Arendelle: A luxurious two-story French-style home that exudes warmth, designed for comfort and happiness for both owners and their beloved pets. It offers a spacious area of 382 square meters, with 4 bedrooms, 5 bathrooms, and parking for 3 cars, making it ideal for families seeking ample space for daily activities with their pets.
Yuki: A three-story modern luxury home that prioritizes privacy and is designed for harmonious living between owners, pets, and green spaces. It features a generous area of 623 square meters, with 5 bedrooms, 6 bathrooms, and parking for 3 cars, designed to be both a residence and a joyful space for pets.
The Pet Friendly Collection by Landy Home not only focuses on designing functional spaces for comfortable coexistence between humans and pets but also incorporates high-quality materials suitable for homes with specific needs. This collection combines the expertise of Gluta Story with innovative features that enhance the living experience for both owners and pets, including:
Pet-Friendly Tiles: Landy Home uses pet-friendly tiles from Gelato Ceramica, developed in collaboration with Arak Animal Hospital, known as "Safe Paws Tech." This technology ensures effective walking and balance for pets, providing a comfortable, slip-resistant surface while promoting good hygiene with Nano Silver technology that inhibits bacterial growth.
Pet-Friendly Interior Paint: The interior paint chosen is safe for both humans and pets, with low volatile organic compounds (VOCs) to create a non-toxic environment. It adheres well to walls, resists peeling, and prevents salt efflorescence, ensuring a beautiful and safe interior.
CAP+ Air Ventilation System: The CAP+ system provides fresh air circulation within the home, ensuring pets remain comfortable even with closed windows. It filters PM 2.5 dust and reduces unpleasant odors from pets, helping to alleviate allergy issues for both owners and pets.
Wicket Door for Pets: This specially designed door allows pets to enter and exit rooms independently, reducing stress for pets and providing them with freedom within the home.
Pet Bathing and Toilet Areas: Landy Home has developed and designed specific bathing and toilet areas for pets, including a safe outdoor multifunctional space with sturdy aluminum fencing to protect pets while allowing them to enjoy nature.
“The Pet Humanization trend emphasizes the importance of caring for pets as family members, leading owners to prioritize their pets' well-being and happiness. Landy Home has researched, innovated, and developed new solutions to meet the needs of both homeowners and pets effectively,” Ms. Patra concluded.
To launch the Pet Friendly Collection, Landy Home chose an auspicious date to unveil the Arendelle and Yuki models at the PET EXPO Championship 2024, held from August 15-18. The event saw overwhelming responses, with over 500 registrations at Landy Home's booth and sales exceeding 50 million baht in just four days, marking a significant milestone in the Thai home construction industry and a crucial step for Landy Home in catering to pet lovers.
Visit Landy Home branches to explore house designs that meet the needs of you and your pets, and consult with expert architects for free. For more information, call 02-938-3456 or message us on Line @Landyhome. For additional details, visit our website at www.landyhome.co.th.