Launching a Real Estate Initiative Targeting Suburban Areas with the The Radiant Bang Yai-Westgate Project featuring new design twin houses with a width of 12.5 meters, offering spacious living areas and functions comparable to single-family homes priced under 5 million baht. We are confident that the demand for twin houses in the market continues to grow, and we are committed to ongoing investment expansion.

Ms. Chonthicha Suwatyanont, Project Manager of Good Asset Co., Ltd., revealed that Good Asset, part of the Sukniwet Group, is a real estate development company founded by Mr. Wichai Suwatyanont (grandfather), the chairman, with Mr. Karawit Suwatyanont (father) as the managing director. They recognized the growth of the horizontal housing market and began developing projects since 2003 in the Thonburi area of Bangkok and its suburbs, expanding investments to various provinces, particularly in the Eastern Economic Corridor in Chonburi and Rayong, where nearly 20 residential projects, including single-family homes, townhouses, and condominiums, are currently underway.

“We see opportunities in the real estate market, especially in the suburban areas of Bangkok, which are rapidly growing and have a demand for quality housing. Therefore, the company is committed to developing high-quality housing for suburban residents, leading to the launch of our latest project, The Radiant Bang Yai-Westgate, aimed at families looking to expand and young families seeking new lifestyles in locations that are not far from the city and easily accessible.”

The The Radiant Bang Yai-Westgate project features two-story twin houses with a new model width of 12.5 meters, offering 166 square meters of usable space on a starting land area of 39 square wah, comprising 135 units on a project area of 23 rai and 68.1 square wah, valued at 712 million baht. Designed in a luxurious Modern Classic style, it includes complete functions comparable to single-family homes, featuring 3 bedrooms, 3 bathrooms, 1 kitchen, 1 laundry room, and parking for 2 cars, along with garden space and over 3,200 square meters of common area supporting all residential activities, including a clubhouse, fitness center, swimming pool, playground, and jogging track, all priced affordably under 5 million baht, with the project set to launch in September 2024.

“The target customers for this project will focus on middle-income and upper-middle-income groups, aligning with the larger market and current real demand. This group seeks to expand their families and includes young families looking for new lifestyles, paying attention to every detail of living for all family members. We will market through personalization that connects with the lifestyle and interests of each customer, making them feel that the brand understands and cares about their needs, with a sales target of 104 million baht for 2024.”

Ms. Chonthicha further stated that the business approach of Good Asset, part of the Sukniwet Group, will focus on modern and high-quality design that aligns with customer groups, selecting good locations and providing excellent after-sales service. We emphasize having a team with extensive experience in real estate planning and development, along with marketing promotion alongside construction and management, which builds customer confidence in the company.

“In the short term, we will focus on developing The Radiant Bang Yai-Westgate project. In the medium term, the company aims to expand into other areas of Bangkok and its suburbs, and in the long term, we aspire to be a leading real estate business in the country by building a reliable brand and developing horizontal housing standards recognized internationally.”

Ms. Chonthicha added that the current real estate market still faces challenges from a volatile economy and high competition, but we see opportunities in the market segment of consumers seeking housing in the twin house market, which has seen increasing demand every year. We believe that developing projects that meet lifestyle needs, with quality homes and complete amenities for residents, will be key factors for sustainable growth.

“For small real estate companies, to remain competitive in the market, they should focus on creating differentiation by offering high-quality and unique products. Additionally, prioritizing customer service and building good relationships with customers is essential. Utilizing technology for management and marketing is also crucial for improving efficiency and better reaching target audiences,” Ms. Chonthicha concluded.

The Suwatyanont family is a large business group that has long been involved in real estate development, including Mahathun Plaza office buildings in the Ploenchit area, Thai CC Tower in the Sathorn area, and MS Siam Tower in the Rama 3 area, among others.

For more details about the project, visit www.goodasset.co.th

Official Line: @theradiant

Project Location: https://maps.app.goo.gl/voF5NBJGRzAy2pGk6