PROUD is set to begin trading on the SET in the real estate development sector (PROP) on August 6, 2024, as planned, reinforcing the business's potential and increasing opportunities for retail investors. Domestic and international funds are set to invest, focusing on strategies that drive sustainable stocks that meet ESG criteria, providing a new investment option for the future. The goal is to achieve sustainable returns across all dimensions, utilizing AI technology alongside innovative residential design, services, and lifestyle creation that connects with the surrounding environment and society, while continuing to foster growth in every aspect.

Mr. Pasu Liptapallop, Executive Director of Proud Real Estate Public Company Limited (PROUD), revealed that the company has met the qualifications set by the Stock Exchange of Thailand (SET) to move PROUD shares for trading in the real estate and construction sector, effective from August 6, 2024. This marks another achievement for the company, which has consistently demonstrated growth through the expansion of various luxury real estate projects, both developed and acquired, resulting in increased revenue, strong profitability, and a solid financial position amidst the challenges posed by a slowing economy in the real estate market.

The move to trade on the stock exchange presents an opportunity to elevate PROUD's business potential, reinforcing confidence among shareholders and attracting both domestic and international institutions, as well as high-net-worth individuals and retail investors, along with more business partners. The company is confident it will generate good returns for all stakeholders.

“Throughout our time listed on the MAI, PROUD has been a high-growth stock with strong fundamentals, consistently delivering better returns than the overall market. Since the beginning of the year, we have maintained positive price returns, while the MAI market has declined by over 13%, and the PROPCON sector has dropped by more than 19%. PROUD has also attracted interest from value investors (VI), and foreign funds from Singapore have invested in our shares, indicating confidence in our outstanding operational potential, which contrasts with the current state of the real estate industry,” Mr. Pasu stated.

Regarding PROUD's overall business operations, after experiencing significant growth last year from the acquisition of two projects from NOBLE, the first of which has begun to generate revenue, the company currently has a backlog of over 10.692 billion baht ready to be recognized as revenue from 2024 to 2026. All projects currently for sale have garnered interest from real demand groups and foreigners, with continuous sales growth. In the second quarter of 2024, bookings from foreigners grew by as much as 14% compared to 2023.

The company continues to achieve ongoing growth despite the challenges in the real estate market, focusing on developing projects that cater to real demand customers and foreigners, who represent the highest potential market segment and the company's customer base. Additionally, the company has initiated new innovations by incorporating artificial intelligence (AI) into its services and project designs, alongside comprehensive sustainability operations, ensuring that the company can drive its performance growth towards its targets while continuing to strengthen its growth trajectory.

Moreover, the company has developed a sustainability strategy to enhance its operations with consideration for the environment, social responsibility, and governance (Environmental, Social, and Governance: ESG) in line with clear strategies and goals under policies that align with the United Nations Sustainable Development Goals (UN SDGs), with collaboration from numerous business partners.

This year, the company has participated in a development program with the stock exchange to enhance sustainability operational standards in collaboration with consultants and experts, aiming to become one of the stocks in the sustainability fund (Thai ESG). Currently, the Cabinet has approved tax incentives allowing for a tax deduction of up to 30% of annual income, not exceeding 300,000 baht, in addition to other retirement savings funds, providing a new option for investors in the current era. It is expected to attract more investor interest as the organization drives forward in all dimensions. The goal of becoming one of the stocks in the sustainability fund (Thai ESG) will elevate the company's international recognition and attract investors, directly impacting the creation of sustainable profits in the future.