“AssetWise” <\/strong><\/span>is advancing its The New Frontiers plan <\/span>to expand into the new Health & Wellness business <\/span><\/strong>to meet the health mega-trend. <\/span>Introducing “Rocket Fitness,” a new style of fitness <\/strong><\/span>that accommodates all types of exercise at an accessible price and location, along with “Vitala,” a physiotherapy clinic that gathers experts to provide comprehensive health services with modern equipment. The goal is to open 4 locations by 2024, with plans for growth alongside retail and community malls in the group, strengthening the Recurring Income portfolio, having already launched the first 2 locations at Mingle Hill Minburi.<\/span><\/p>

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Mr. Kramchad Wiphanpong, CEO of AssetWise Public Company Limited (ASW)<\/strong><\/span>, a leading real estate development company focused on lifestyle under the concept of “Happiness Designed for You” or “We Build Happiness,” stated that the company is moving forward with The New Frontiers plan, aiming for sustainable and stable growth in all dimensions by seeking new business and investment opportunities to create recurring income and strengthen the company. Recently, the company has expanded into the new Health & Wellness business, launching “Rocket Fitness,” an alternative fitness option at an accessible price and location, and “Vitala,” the first physiotherapy and rehabilitation clinic, aligning with the global mega-trend of increasing health awareness across all generations.<\/span><\/p>

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“The mega-trend in Health & Wellness has been gaining significant momentum over the past 2-3 years and is expected to remain a long-term trend because health is a personal matter for everyone. Therefore, we are expanding our business to cover consumer lifestyles more comprehensively, studying this area seriously, and planning to design various services in collaboration with health care experts in each field to ensure that all our services meet the needs and lifestyles of consumers. This year, AssetWise aims to open a total of 4 fitness centers and clinics within community malls in the group, strategically located near residential projects, educational institutions, and BTS stations to make access to good health easier for everyone,” Mr. Kramchad stated.<\/span><\/p>

The company has partnered with <\/span>SPORTathlon (Thailand) Co., Ltd.<\/strong><\/span>, a leading importer and distributor of various well-known fitness equipment brands, and ACTIFF Co., Ltd., a leader in importing and distributing sportswear and the license holder for the Mister International Thailand pageant, to operate the “Rocket Fitness” business, a new style of workout space under the concept of Neighborhood Fitness. This fitness center features state-of-the-art equipment covering all forms of exercise, professional trainers, and a variety of workout classes, including licensed Les Mills classes from New Zealand, such as dance and body combat classes, all at an accessible price and location, making it as convenient as being next door, targeting fitness enthusiasts of all generations.<\/span><\/p>

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Meanwhile, “Vitala” is a physiotherapy and rehabilitation clinic, featuring HEALTH Designs, a team of health care and physiotherapy experts with over 10 years of experience, along with a team of doctors, sports scientists, and specialists providing comprehensive health care services with modern equipment meeting American and European standards. Services include rehabilitation from exercise injuries, pain relief physiotherapy, and off-site services such as home physiotherapy and ergonomics training for employees.<\/span><\/p>

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Both the Vitala clinic and Rocket Fitness opened for the first time at Mingle Hill Minburi in June 2024 and received a very positive response. The company is therefore preparing to expand the Vitala clinic by adding one more location and another Rocket Fitness, with details expected to be revealed soon.<\/span><\/p>

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Mr. Kramchad further stated that the Health & Wellness business is managed by WHB Co., Ltd. (WHB), which operates in the health and beauty sector under AssetWise. This will be another new business that complements AssetWise's ecosystem in enhancing the lifestyle of residents in residential projects, making it more complete and expanding its reach to the general health-conscious public. Initially, the company plans to grow the Health & Wellness business alongside retail and community malls in the group, managed by Treasure M Co., Ltd., a property developer for lease, to make it easier to reach target groups and continuously strengthen AssetWise's Recurring Income portfolio.<\/span><\/p>

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Currently, the company has 5 retail and community mall projects already in operation, including 1. Mingle Mall 2. Mingle Market 3. Mingle Hill Minburi, a lifestyle hub with shops, restaurants, co-working spaces, and various amenities for the new generation 4. Mingle Sport Village at Rangsit, an indoor sports center, and 5. Well Aesthetic & Wellness Center, an innovation center for health and beauty, located in a prime area in the heart of Ratchadapisek.<\/span><\/p>

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