Sansiri Public Company Limited has won three prestigious awards at the Marketeer No.1 Brand Thailand 2024, securing its position as the number one brand in the real estate sector that has captured the hearts of consumers nationwide for the third time. The awards include Single House, Townhome, and Condominium, making it the only leading real estate brand in 2024. The awards were received by Mr. Anut Kittikulmethee, Senior Vice President of Horizontal Project Development, and Mr. Ongart Suwannakul, Senior Assistant Vice President of Condominium Project Development, reinforcing their status as true leaders in the Thai real estate industry. They also announced their commitment to continuously elevate project quality standards and sales services to maintain their number one position.

Celebrating 40 Years of Success: Sansiri, the Number 1 Brand
Sansiri 40 Years has become the most popular real estate brand in the hearts of Thai people nationwide. They express gratitude for the trust from consumers and clients across all regions who have consistently relied on the Sansiri brand. They are committed to delivering quality living standards and experiences under the concept ‘YOU Are Made for Life, your life is our inspiration,’ positioning themselves not just as a real estate brand but as a companion to everyone. They will relentlessly continue to develop the brand and projects that resonate with customers while maintaining the highest quality, alongside a commitment to social responsibility and environmental care.

The strategy behind this significant success stems from over 40 years of expertise in developing projects that meet customer needs across all segments with the highest quality, standing out from competitors. This includes the trust and confidence of consumers in a strong brand, project quality, and after-sales service, as well as a deep understanding of customer insights and lifestyles. They are continuously innovating new products with designs and functions that cater to modern living.

The Marketeer No.1 Brand Thailand 2024 awards are based on a survey conducted by Marketeer, a leading marketing magazine, in collaboration with Marketing Move Co., Ltd., involving a sample of 6,000 Thai consumers nationwide, which is a significant and credible sample size. Sansiri is the only real estate company to receive awards in all three categories in Thailand: the most popular Single House brand, the most popular Townhome/Townhouse brand, and the most popular Condominium brand nationwide.

They were recognized in five key areas as the brand that consumers think of first, including:

  • A brand that produces quality products or services
  • A brand that meets consumer needs
  • A well-known brand
  • A trustworthy brand
  • A brand with a long-standing reputation
  • A brand that consistently innovates products or services
  • A brand that offers value for money
  • A brand with a unique identity

Sansiri reinforces its vision of the ‘Year of Quality’ while driving a strong brand through the enhancement of project and service quality (Product & Service), focusing on every aspect of the project quality development process and service standards across all sectors of Sansiri (Process), and prioritizing comprehensive sustainability (Sustainability) in terms of environment, society, and economy (ESG) to maintain its number one standard in the residential real estate business while being a Design Leader, which is the organization's strength, alongside launching marketing campaigns that resonate more with consumers.

In addition to developing products that meet customer needs, the ultimate goal is to provide the best living experience and instill confidence and comfort in customers, which is another key strategy of the business plan for 2024 to maintain its leading position in the Thai real estate industry.