Because Sustainability Must Be Built Together: Pruksa Holding Unites Its Subsidiaries and Employees to Create Sustainable Well-Being for Society
Pruksa Holding is moving forward as a sustainable organization, joining forces with its subsidiaries in real estate, healthcare, and e-commerce. It collaborates with employees at all levels, leveraging the organization's internal capabilities to take action and create ongoing momentum. Together with partners who share the same goals, it continues to innovate for sustainability through various projects, reinforcing the belief that achieving sustainability in Thai society cannot be accomplished by a single person or organization.
Mr. Uthen Lohachitpitak, CEO of Pruksa Holding Public Company Limited, revealed that Pruksa Holding and its subsidiaries share the same goal: to become an organization focused on sustainable development to create economic value, enhance the quality of life in society, and reduce environmental impacts. This is achieved by harnessing the power of its real estate business through Pruksa Real Estate, Inno Precast, and Inno Home, which are committed to delivering quality housing by integrating various innovations. The healthcare business, represented by the Wimoot group and its network, aims to ensure that Thai people maintain good health. The digital and e-commerce business, under Synergy Growth, supports modern lifestyles by using technology to create convenience.
“Having a diverse group of businesses and employees from different sectors collaborating and bringing their expertise to support one another allows us to successfully achieve our sustainability development goals while also meeting the organization's five core values: 1) Customer Empathy - quality as core, understanding and caring for customers; 2) Drive for Synergy - working together; 3) Impact for Good - doing good for positive outcomes; 4) Forward Thinking - being open-minded, daring to innovate; and 5) People First - trusting, respecting, and enjoying work. We also have partners with shared goals who recognize each other's potential, leading to numerous projects that can be expanded for sustainability and continuing the concept of well-being for society,” Mr. Uthen stated.
Utilizing Green Technology “Carbon Q” to Produce the First Low-Carbon Precast
Carbon Q, developed by Inno Precast, one of Pruksa Holding's subsidiaries, is a concrete solution technology that injects carbon collected from petrochemical plants into the concrete mixing process, helping to reduce carbon emissions into the atmosphere by up to 1,000 tons per year. This investment creates sustainability for the environment and reduces cement usage by 5% while maintaining concrete strength to standard. Recently, it received the first and only carbon footprint reduction label in the precast industry in Thailand and has been awarded a product carbon footprint label from the Greenhouse Gas Management Organization.
Partnering with “Insee Cement” to Use “Green Cement” Innovation to Reduce Greenhouse Gas Emissions
Pruksa has partnered with Insee Cement to use Insee Diamond Easy Flow cement, which is a climate-friendly cement that helps reduce greenhouse gas emissions. Currently, Insee Diamond Easy Flow cement is being used in over 327 horizontal projects, which can reduce greenhouse gas emissions by nearly 5 million tons, equivalent to planting over 524,483 trees.
Preparing to Promote the “Solar Roof” Business with New Innovations
To continue its goal of reducing greenhouse gas emissions by 30% by 2030 and aiming for carbon neutrality by 2050, Pruksa Holding is preparing to promote Green Leaf Energy, a solar roof business with new innovations under Synergy Growth. Pruksa Real Estate will drive the creation of energy-saving homes supported by Green Leaf, which can be installed to replace electricity in common areas of projects, public parks, and wastewater treatment facilities, helping to save energy and reduce costs for residents. It has already piloted solar roofs in every house at The Palm Residences Watcharapol before expanding to other projects, including installations in Wimoot Hospital, Wimoot-Teptarin Hospital, precast factories, and general customers, totaling over 2 megawatts.
Supporting the “Wongpai” Business to Produce Biochar, Promoting Society, Economy, and Environment
Wongpai is one of the teams selected from the Accelerate Impact with PRUKSA Season 2 project, which aims to support social enterprises that create positive impacts on society. Wongpai's product, KN Biochar, is biochar made from agricultural waste from bamboo-growing communities, helping to preserve the environment, generate carbon credits, and create economic opportunities in the community. Pruksa Holding has provided financial support and mobilized a team from Pruksa to offer advice to help the business grow sustainably, with an expected reduction of carbon dioxide emissions into the atmosphere by up to 720 tons within one year.
“Won Plus Recycle” Sorting Waste to Create a Livable Environment for a Sustainable World
Won Plus Recycle is a sustainable development project by Pruksa Real Estate that emphasizes environmental commitment by encouraging residents to sort waste for recycling to reduce waste and combat global warming, creating a better environment. This project has received cooperation from five environmental partners: Recycling Day, TPBI, SCG Chemicals, Titan Innovation, and B.S. Glass Recycling, with an expectation to recycle more than 500 kilograms of waste and reduce greenhouse gas emissions by no less than 435 kgCO2e.
“Pruksa Green Plus” Uniting to Protect the Environment and Create a World of “Well-Being”
Pruksa Green Plus is another project aimed at achieving carbon neutrality by promoting tree planting to create sustainability and restore the environment, aligning with the organizational culture of Impact for Good and reinforcing the purpose of Live well Stay well, focusing on community involvement and uniting the efforts of employees from Pruksa Holding.
Delivering Homes for People with Disabilities to Enhance Quality of Life and Build a “Well-Being” Society
Homes for People with Disabilities By PRUKSA is part of creating a society and enhancing the lives of people with disabilities, providing happiness to the community. The initiative began with the desire to see every Thai person have a home where they can live happily, especially those with disabilities in rural areas who need opportunities in society. It combines expertise in real estate with healthcare businesses and community collaboration to build and modify homes for people with disabilities according to their specific needs. To date, 46 homes have been delivered.
“Wimoot Group” Promoting Sustainable Health for Enhancing Quality of Life in Society
Wimoot Hospital is advancing the creation of a well-being society through the “Wimoot Volunteer Cataract Surgery” project in collaboration with the Wichitpongpan Foundation and Phaya Thai District Office to provide cataract surgeries for 30 eyes at no cost to the community in Phaya Thai, offering opportunities for clearer vision and smoother daily living. Meanwhile, Wimoot-Teptarin Hospital aims to conduct public benefit operations alongside healthcare for society by organizing the “Control D(M) Challenge: Reduce and Control for Rewards” project, inviting diabetics to set goals for controlling blood sugar, pressure, and cholesterol levels, receiving screenings for complications at no cost, and the opportunity to participate in workshops for knowledge provided by a multidisciplinary team closely monitoring the results.
Mr. Uthen added that having knowledgeable and versatile employees from various businesses within the organization not only utilizes their specialized expertise to support various projects but also instills pride in both the organization and the employees themselves. Everyone can harness their potential to drive society toward sustainability fully, such as having family medicine specialists from Wimoot Hospital participate in the Homes for People with Disabilities project to provide consultation and advice on designing homes suitable for each individual's disability, ensuring that people with disabilities can live safely and happily, reducing the risk of repeated accidents and dependence on others. In the real estate sector, residents from various projects are invited to participate in the Won Plus Recycle project, receiving cooperation from long-experienced employees who truly understand the residents' insights, leading to collaboration between the working team and residents within the Pruksa group.