RECU Academy, a long-established institution in real estate education for 38 years, has launched a total of 126 courses, with over 8,000 graduates. The academy is moving forward to develop new quality courses, promoting the idea of 'comprehensive learning, all in one place, achievable' while selecting top-notch speakers, faculty, and renowned experts in the Thai real estate sector to equip students with practical skills.

Associate Professor Manop Pongsatat, Head of the Program at RECU Academy, an institution dedicated to developing the real estate business, stated that it is well-known in the business community for the strength of RECU Academy. We remain committed to being a source of quality, ethical, and moral entrepreneurs in the real estate sector for many generations. Over the past 38 years, we have offered a total of 126 courses across six programs: Senior (66 courses), Junior (25 courses), Hotel (14 courses), Financial & Cash Flow (11 courses), CEO (6 courses), Housing (2 courses), and New Wave (2 courses), with approximately 8,000 members having completed these programs, and the number continues to grow each year.

“RECU Academy began its courses at the Faculty of Architecture, Chulalongkorn University, initially organizing training for real estate developers and related businesses to gain knowledge for professional real estate development. The ultimate benefit is achieving project development success and meeting targeted performance goals within a legally compliant framework. The academy also serves as a gathering place and platform for the real estate community to exchange creative ideas, ensuring that the real estate business can operate with principles and guidelines, contributing to systematic national and urban development with well-planned urban layouts and aesthetically pleasing buildings and projects that meet the demands of the modern housing market. Regardless of market changes, the academy has prepared comprehensive knowledge for students in all aspects, from technical knowledge in land acquisition, project design, relevant laws, new marketing strategies, to sales knowledge and post-sale management, which is crucial for project developers,” said Associate Professor Manop.

Regarding Professor Kittipol Pramoch Na Ayutthaya, a qualified instructor and Vice President of the RECU Academy program, as well as a board member of Samakorn Public Company Limited, he shared his vision for driving the institution forward: RECU Academy has a clear identity as an educational institution providing knowledge and experience exchange, not established as a fleeting trend. We focus on the knowledge that professional executives should acquire to equip them with modern knowledge suitable for the current situation, benefiting them in the long term. The academy selects speakers with deep knowledge and experience in various fields to lecture for trainees, providing opportunities for participants to exchange opinions and network for future business support. As for training costs, the academy maintains standard training fees, with the highest course fee not exceeding 139,000 Baht and the lowest at 69,000 Baht, which includes all expenses for overseas study tours, airfare, accommodation, and meals throughout the three-month training period. This is a reasonable price as the academy does not aim for profit. Additionally, trainees benefit from the information provided during training and can contact the academy or instructors for assistance on various topics even after completing the course.

For Professor Niwat Lomunpan, Executive Board Member of the RECU Academy program and a qualified board member in the working group of the Land Department, Ministry of Interior, and the performance review working group of the National Housing Authority and Origin, he added that this year marks a significant growth step for the academy, continuing to operate under its conceptual framework, which includes:

Academic - Emphasizing foundational knowledge in all dimensions that will help you understand real estate better.
Speaker - Not just lectures from general academics but from specialists in the real estate industry with direct experience that are hard to find.
Connection - From the 126 past courses, the academy has built a network of over 8,000 real estate developers, growing every year.
Workshop - While theory is essential, we also focus on practice, dividing groups to work on real projects that can be applied to their own businesses.

“In the past, the big picture of the academy is that we create real estate developers, but we also cover various specific areas that students can benefit from, whether it’s land law, finance, loans, marketing, sales, or even feng shui. It’s not just about networking; the core of the academy is to be a family gathering for real estate, a home for knowledge, or a library where everyone can return to seek knowledge. As an institution, we aim to provide tools for students to do business, recognize opportunities, and promote the continuous growth of the real estate industry. The courses also cover land law, condominium project development processes, land allocation, registration, and management of building/community juristic persons (AFTER SALES SERVICE), as well as legal analysis and regulations concerning the studied projects, which are highly beneficial for property owners looking to develop their own projects.

Today, RECU is not just an institution that produces successful real estate developers; we also serve as advisors for struggling developers. Real estate has many dimensions, types, and opportunities. Professional developers must have various ways of thinking about the past, present, and future. RECU aims to help students always see this reality because we cannot teach everyone to succeed, but we can equip everyone with knowledge and tools for practical use,” Professor Niwat stated.

“I still believe that the strategy to strengthen the brand is through word-of-mouth marketing, which is the best form of marketing from those who have undergone training, experienced it firsthand, and shared their impressions. Currently, RECU offers a total of six courses: RE FOCUS IN HOUSING DEVELOPMENT, CEO MODERN IN REAL ESTATE BUSINESS, RECU SENIOR, RECU JUNIOR, RECU HOTEL, and RECU FINANCIAL AND CASH FLOW. Additionally, there is an IN-HOUSE TRAINING course, which is a great opportunity for project owners, heirs of project owners, and senior executives from various organizations to receive training, enhancing business opportunities. In times of economic challenges and business difficulties, how do we overcome deadlocks? The techniques for doing business in real estate during crises are certainly addressed in the academy's courses because RECU Academy is the only place where you can 'learn comprehensively, all in one place, achievable,'” concluded Associate Professor Manop.