• Prida Group is making a strong marketing push with the launch of the advertisement film series 'Live Worldticle Life', reinforcing the concept of Live Worldticle - the most complete vertical happiness world. This reflects the living perspective in the project 'Solace Phahol-Pradipat' through representatives of the new working generation, showcasing both relaxation and lifestyle that connects all forms of travel.
• Addressing the lifestyle needs of urban dwellers, the luxury living experience offers five types of units starting at an affordable price of 3.49 million baht, accommodating all leisure activities in a large green space and co-working areas.
• Breaking the traditional living rules with designs that closely connect with nature, guaranteed by winning the International Award for Residential High Rise Architecture Thailand at the International Property Award - Asia Pacific in England.

Mr. Pitiphat Pridanont, Managing Director of Prida Holding Co., Ltd., revealed that this is the first time Prida Group has communicated its residential development projects through advertisement films, creating a clear character for the group. In early July 2024, Solace Condo will launch the advertisement series 'Live Worldticle Life' to reinforce the concept 'Live Worldticle - the most complete vertical happiness world', redefining the traditional condominium lifestyle with comprehensive facilities that cater to every lifestyle, creating a new oasis surrounded by nature in every square meter. It is considered a new landmark in the Phahol-Pradipat area, representing the most complete vertical happiness world waiting for you to experience life. This introduction of the 'Solace Phahol-Pradipat' project, a new condominium brand from Prida Group, was launched at the end of Q1 2024. The advertisement film reflects the lifestyle through the perspective of working individuals who enjoy a non-repetitive lifestyle, including living in loft-style units, relaxing amidst large green spaces, and enjoying a spacious swimming pool area with a height of 7 meters, connecting work through co-working spaces and inspiring limitless creativity with a broader view from a 50-story building that accommodates all activities. Solace Phahol-Pradipat is developed to target luxury residents in every dimension under the concept 'the most complete happiness world in vertical living', Live Worldticle, inspired by the 'world' as the source of all life, beautifully integrating nature into 'Solace Phahol-Pradipat', based on the elements of nature: earth, water, forest, and sky.



The advertisement film 'Live Worldticle Life' is another project where Prida Group aims to showcase the depth of design that pays the utmost attention to integrating living spaces and enhancing urban lifestyles to be closer to nature while still connecting to city life with proximity to major transportation systems, including the BTS station at Saphan Khwai and the Bangkok Apivath Central Station, as well as being near expressway access points. This perfectly meets the urban lifestyle, allowing residents to return to a relaxed life after work without haste. The design of 'Solace Phahol-Pradipat' ensures livable spaces that do not feel cramped, transcending the limitations of small urban areas, reflecting the meaning of Solace, which signifies an oasis or green space amidst aridity. This is achieved by creating 'almost 2 rai of green space in a total area of 4 rai', with green areas integrated both on the ground and within the building, such as vertical gardens and rooftop gardens. Additionally, the design excels in directing sunlight and wind to harmonize with the functional use of living spaces, such as the facade inspired by free-form water waves, providing sun protection while reflecting sunlight away from the building and allowing breezes to flow through, enhancing air circulation. This meticulous design has led 'Solace Phahol-Pradipat' to win the International Award for Residential High Rise Architecture Thailand at the International Property Award - Asia Pacific in England.


Ms. Piyachat Pridanont, Managing Director of Prida Real Estate Co., Ltd., stated that 'Solace Phahol-Pradipat' showcases that Prida Group has chosen actors reflecting the working-age demographic, making quality condominiums accessible at an affordable price starting from just 3.49 million baht, based on land costs from eight years ago. The design highlights create livable units, starting with studio sizes of 29.90 square meters, 1-bedroom units ranging from 28.49 to 38.90 square meters, 2-bedroom units from 45.82 to 54.78 square meters, loft 1-bedroom units from 28.49 to 38.90 square meters (with a loft of 10, 16 square meters), and loft 2-bedroom units from 45.82 to 54.49 square meters (with a loft of 19, 15 square meters). Additionally, for those who prefer privacy, the design for floors 21 and above includes only 13 units per floor for enhanced privacy, with a special zone on floors 44-49 called the Legacy Zone, featuring luxurious design and a ceiling height of 3 meters.



Meanwhile, 'Solace Phahol-Pradipat' is a project that offers the most complete communal spaces, integrated within the building across six floors. The first floor features a large green area and an Auto Parking Lounge, while the 10th floor includes communal areas catering to diverse relaxation needs, such as a Private Onsen, Private Spa & Beauty, The Oasis Fitness, Private Pool Bar, a 29-meter long Panoramic Swimming Pool, Sunset View Jacuzzi, Kids Playground, and Urban Farm. The 11th floor caters to fitness enthusiasts with a Sport & Game Lounge, Pilates & Yoga Room, and Dance Studio. The 19th floor accommodates workspaces and meeting areas, including Meeting Rooms, Sky Private Kitchen, Party Deck, and Outdoor Dining. The 20th floor features Floating Daybeds, Sky Garden Deck, and Skywalk. Additionally, there is a Rooftop area with an Observation Deck and Star Deck, catering to relaxation for everyone in the family across all ages.