Siam Sindhorn Group is committed to environmentally friendly business practices and a sustainable lifestyle, continuously collaborating with partners like Wake Up Waste, a platform for managing and trading recyclable waste, along with compacting trucks to enhance waste management efficiency from SCG Chemicals Public Company Limited (SCGC), the owner of the Gold Award from the Marketing Award of Thailand 2023, reaffirming its leadership in the real estate sector with a focus on environmental, social, and community impacts for over 10 years.

Mr. Apichai Siridamrongpan, Managing Director of Siam Sindhorn Co., Ltd. stated that the sustainable development concept of Siam Sindhorn Group aligns with its vision to drive the real estate business while being mindful of environmental concerns and operating sustainably. The focus is on energy conservation, effective waste management, selecting partners with similar environmental philosophies, and fostering understanding that leads to new behaviors in resource use and proper management of waste materials for effective recycling.

Through the collaboration between Siam Sindhorn and the startup Wake Up Waste, along with compacting trucks from SCGC, which holds the Gold Award from the Marketing Award of Thailand 2023, the process from waste collection to recycling is being streamlined.

The initiative starts with the Sindhorn Village, consisting of five condominium buildings: Sindhorn Residence, Sindhorn Tonson, Sindhorn Lumpini, The Residences at Sindhorn Kempinski Hotel Bangkok, and Baan Sindhorn; three five-star hotels: Sindhorn Kempinski Hotel Bangkok, Kimpton Maa-Lai Bangkok Hotel, and Sindhorn Midtown Hotel Bangkok, Vignette Collection; one office building: Sindhorn Offices; and a community mall: Velaa Sindhorn Village Langsuan, along with other businesses under Siam Sindhorn, including The Old Siam Plaza, Srijulsup Premium Midsize Office, Polo Football Park, and restaurants like Saneh Jaan and Café Eiffel.

“The issues faced by residents in condominiums, hotels, office buildings, shopping malls, restaurants, or large-use buildings often include significant daily waste accumulation, with much of this waste lacking proper sorting. Recyclable waste is often mixed together in one bag, leading to contamination and uncleanliness, with some waste ending up in rivers or seas, causing various forms of pollution,” said Mr. Apichai.

Wake Up Waste manages waste by recording purchase data categorized by waste type, weight, and price to arrange for transportation using compacting trucks equipped with compression machines to deliver quality raw materials to specialized factories, whether SCG, SCGC partner factories, or external factories, resulting in higher price differentials through a web application that ensures efficient, transparent purchasing and transportation to end factories, along with comprehensive reporting on recyclable waste, carbon footprint reduction, and tree-planting equivalents, allowing sellers to understand their contributions to environmental preservation.

“Collaborating with Wake Up Waste promotes the efficient use of resources, and once used, they must be properly recycled. Effective management can significantly reduce environmental impacts, aligning with the principles of a circular economy focused on sustainable management,” Mr. Apichai stated.

This creative initiative for social activities and sustainable waste management is one of many efforts driven by Siam Sindhorn Co., Ltd., which is committed to developing high-standard real estate while considering the creation of quality communities through design, construction, and management processes that minimize environmental impacts and promote coexistence between urban areas and nature.

“We are co-creating a better future for living, working, and leisure with excellent services and comprehensive amenities for a good living environment for everyone, emphasizing the creation of long-term value for future living,” Mr. Apichai concluded.

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Siam Sindhorn Co., Ltd. operates in real estate development and building management across seven business groups, including hotels, offices, shopping malls, football fields, restaurants, and bakeries, focusing on developing real estate to set new standards in design, construction, service, and elegance. Every project undertaken by the company is executed with a deep understanding of the needs of residents and future neighbors.

Additionally, the company takes pride in being a leader in developing green spaces in the city center and sustainable design concepts, committed to being a model of governance. The awards received represent initiatives aimed at reducing environmental impacts, promoting coexistence between urban areas and nature, engaging with neighboring communities, and creating long-term value for future living.

Website: https://siamsindhorn.com/en