Chewathai Public Company Limited, a leading real estate development company in Thailand, has announced the establishment of CHEWA AI, a team focused on learning and applying artificial intelligence (AI) technology to drive the organization towards sustainability, under the vision of "Enhancing Sustainability through Artificial Intelligence." or "Strengthening Sustainability through Artificial Intelligence".

Mr. Boon Chun Kiat, Executive Director of Chewathai Public Company Limited, stated, "Chewathai is committed to developing the organization towards sustainability in every dimension. AI has become an essential tool in driving this strategy. CHEWA AI was established to serve as a center for learning and developing AI expertise for employees, aiming to create new innovations that lead to more efficient work, enhance competitive potential, and create value for customers, communities, the environment, and foster new innovations that promote sustainability in all aspects."

"In this digital age where technology is advancing rapidly, Chewathai places great importance on developing the organization to keep pace with the world and to apply technology to enhance the organization's potential. The establishment of CHEWA AI is a significant step towards driving the organization towards sustainability through artificial intelligence."

CHEWA AI focuses on applying artificial intelligence in various aspects of the business, including:

  • Media Production: Developing AI tools to produce marketing materials, public relations content, project media, and other materials that resonate with target audiences.
  • Data Analysis: Utilizing AI to analyze customer data, project data, and other information to derive insights for developing products and services.
  • Work Efficiency Enhancement: Developing and using AI tools to automate routine tasks and processes, allowing employees to focus on more valuable work.
  • System Development: Developing AI systems to enhance operational efficiency and decision-making based on accurate analysis results.

CHEWA AI is not only focused on using artificial intelligence to improve work efficiency but is also committed to being a center for learning, developing, and fostering an organizational culture that promotes continuous learning and the use of artificial intelligence. All employees can access AI resources and tools to effectively enhance their potential in their work.

Additionally, AI is being utilized in ESG activities.

AI can play a significant role in driving Chewathai's ESG activities as follows:

  1. Environmental: Developing systems to analyze energy usage data, designing automated control systems to reduce energy, water, and natural resource consumption, promoting the use of recycled materials, reducing pollution, and supporting environmental conservation activities.
  2. Social: Developing platforms to promote equality, opportunities, and well-being in communities, supporting educational activities, career development, and job creation, and promoting health and well-being for employees and communities.
  3. Governance: Developing systems to detect fraud, risk management systems, and performance tracking systems to promote transparency, accountability, and build confidence among stakeholders.

CHEWA AI is committed to being a leader in applying artificial intelligence technology in the real estate business, driving the organization towards sustainability, and creating a sustainable future for customers, employees, and communities.