Ananda Development Public Company Limited, or ANAN, a leader in urban residential development and the top market player for condominiums near BTS stations, is leveraging urban insights to meet customer needs. The company has launched the campaign “Ananda Ready JOY” featuring 13 ready-to-move-in condominium projects located near BTS stations under the brands Ashton, Coco Park, Ideo Q, Ideo Mobi, and Elio, offering attractive promotions for those looking to own a condominium. The campaign emphasizes “fully furnished, just as you see it” with various styles to choose from based on your preferences (The all new collection) including free common fees for up to 5 years and free transfer fees for every unit at prices starting from 3.39 – 26.8 million baht* from now until June 30, 2024.

Mr. Prasert Butdulyasathit, Chief Executive Officer of the Real Estate Business Division at Ananda Development Public Company Limited, stated that in Q2, Ananda aims to stimulate the housing market by launching a campaign that addresses the needs of urban customers who wish to easily own ready-to-move-in condominiums near BTS stations. The “ANANDA Ready JOY” campaign comes with special promotional offers to encourage purchasing decisions, including fully furnished units that are ready for immediate occupancy, while alleviating financial burdens such as transfer fees and other expenses. This reinforces Ananda's position as the market leader in condominiums near BTS stations, demonstrating a deep understanding of urban customers, who continue to trust the Ananda brand. The company is committed to developing housing and services that enhance urban living, improving the quality of life for city dwellers.

Mr. Ponganan Sukgasem, Chief Marketing Officer at Ananda Development Public Company Limited, mentioned that the “ANANDA Ready JOY” campaign draws insights from customers to create Customer Personas, which are categorized into six main personas: executives, urban families, pet lovers, office workers, students, and investors. The campaign aims to develop products that meet urban needs with the all-new collection “fully furnished, just as you see it,” offering quality ready-to-move-in products located near BTS stations. The focus is on presenting new room designs and images that cater to all customer segments while adapting to the lifestyles of urban residents seamlessly. Additionally, the campaign aims to deliver the best living experience to customers alongside improving product standards and after-sales service to maximize customer satisfaction in urban living according to ANANDA SURE standards.

The 13 ready-to-move-in condominium projects near BTS stations, fully furnished under the brands Ashton, Coco Park, Ideo Q, Ideo Mobi, and Elio, are priced from 3.39 – 26.8 million baht* with exclusive deals including “fully furnished, just as you see it (The all new collection) free common fees for up to 5 years and free transfer fees.

1. Ashton Silom - Luxury Residence, the only one on Silom Road, just 350 m from BTS Chong Nonsi.

2. Ashton Asoke-Rama 9 - Luxury Residence, a landmark at Asoke-Rama 9, only 230 m from MRT Rama 9.

3. Ashton Residence 41 - Luxury Pet-Friendly Residence in the heart of Phrom Phong, only 79 units.

4. Ideo Q Sukhumvit 36 - Premium condo near BTS Thonglor, just 450 m, with exclusive 5-star facilities.

5. Q Prasanmit - 120 m from Satit Mahidol Prasanmit.

6. Coco Park - 0 m from MRT Klong Toey, with services from Dusit Thani Hotel.

7. Ideo Mobi Rang Nam - Ready to move in, in the city center, 630 m from BTS Victory Monument.

8. Ideo Mobi Sukhumvit 40 - Urban Oasis, serene and private, a homely feel in the heart of Ekkamai.

9. Ideo Mobi Sukhumvit East Point - Ready-to-move-in condo, located on Sukhumvit Road, 250 m from BTS Bang Na.

10. Ideo Rama 9 - Asoke - Two-story function, double space, in the heart of Rama 9, perfect for living and investment.

11. Ideo Chula-Samyan - 2-bedroom, fully furnished, last chance before project closure.

12. Elio Sathorn-Wutthakat - Large fully furnished rooms, just as seen.

13. Elio Del Nest - Near BTS Udom Suk, large common area of 3 rai, last units before project closure.

Ananda is committed to creating the best campaigns to present products and promotions that resonate with customers, marketing directly and uniquely, offering ready-to-move-in products that are fully furnished according to urban styles, covering every need of each urban persona with “Ananda Ready JOY”. The campaign runs from today until June 30, 2024. For more information, please contact 02 316 2222 or visit ananda.co.th. To register for promotions, click: https://anan.ly/4bavls1