Celebrating 28 years of Power Buy, part of Central Retail, has announced its aggressive business strategy for 2024, reinforcing its position as Thailand's leading electronics and electrical appliance retailer. The theme "Power Up Your Life" aims to enhance shopping experiences across all dimensions, catering to the lifestyles of every generation. The company is fully embracing an omnichannel platform, offering quality products through innovative solutions, with a goal to expand its customer base nationwide. To thank customers on this 28th anniversary, Power Buy is offering special privileges, including a chance to win prizes worth over 2.8 million baht, such as a dream room appliance set, gold valued at 400,000 baht, and discount coupons, from now until June 30, 2024. Additionally, there will be an event called "Eat, Travel, Free in 5 Regions" on May 8, where participants can enjoy free street food from famous vendors in Bangkok, Chiang Mai, Udon Thani, Chonburi, and Phuket, along with free transportation via tuk-tuks, motorcycle taxis, and songthaews.

Mr. Suwin Kosee-amnuay, CEO of Power Buy Co., Ltd., stated, "The overall market for electrical appliances in 2024 is expected to continue growing in both Bangkok and provincial areas. Positive signs have been evident since the first quarter, driven by government economic stimulus policies in tourism and tax reductions, the recovery of housing projects, and manufacturers gradually launching innovative products. Additionally, the extreme heat has significantly boosted sales of air conditioning units and fans. As a result, Power Buy's sales in the first quarter have also followed the market trend. Mid-year, we anticipate increased competition in the TV and audio equipment market due to major sporting events like Euro 2024 and the 2024 Olympics, encouraging consumers to upgrade their TVs.

As Power Buy embarks on its 28th year, it remains committed to prioritizing customer satisfaction by analyzing customer insights and leveraging digital technology to enhance business development across all dimensions under the concept of “Power Up Your Life”. This initiative aims to elevate shopping experiences that cater to every lifestyle across generations. The marketing strategy has been adapted to the digital age with five key pillars:

  • Power Up Your Moment: With rapid technological changes, we continuously seek new products that offer comprehensive solutions and advanced features, including AI, smart home technology, and IoT, to meet the needs of modern consumers. We also curate products with outstanding designs that reflect the tastes and lifestyles of users, appealing to Gen Z consumers and enhancing their life moments with vibrant technology and innovation.
  • Power Up Your Inspiration: Power Buy is fully enhancing its omnichannel platform. For offline channels, we have opened two new branches at Central Nakhon Sawan and Central Nakhon Pathom, and are gradually renovating existing stores under the theme Power Up Your Life to modernize their image. The store atmosphere will be brightened, showcasing ideas for selecting appliances to mix and match in various areas of the home, aligning with a digital lifestyle. We are confident this will increase in-store traffic. Additionally, we cater to online shoppers with a new app version that simplifies shopping, featuring quick searches for popular items, 360º rotating product images, product specification calculators, warranty storage, tax invoice requests via SMS or email, and QR code payment options.
  • Power Up Your Move: Consumer behavior surveys indicate that price and benefits remain key decision factors. Therefore, we employ a collaboration strategy with both public and private partners, such as co-promotions with Central Group companies, special deals from appliance brands, and 0% installment plans from financial partners. We also focus on CRM to win customer loyalty, utilizing big data from The1 partners to present products tailored to individual needs, creating loyalty programs that offer exclusive events, discount coupons, early access to new products, and special birthday privileges.
  • Power Up Your Choice: Another crucial piece driving the organization is our employees. We are preparing to develop employee capabilities alongside the use of modern technology and innovation, providing regular training to enhance skills, especially for staff who directly interact with customers, as they are vital for creating positive customer experiences. Given Power Buy's multi-brand product offerings, customers can compare product specifications before making a purchase, so sales staff must be well-versed in product information to provide guidance.
  • Power Up Your Smile: We aim to deliver smiles and happiness to customers by enhancing after-sales services to be more efficient, convenient, and comprehensive, including free delivery, free installation, same-day delivery, repair services, and cleaning by specialized technicians.

In celebration of its 28th anniversary, Power Buy is offering special promotions with a chance to win prizes worth over 2.8 million baht, including a dream room appliance set from Samsung, TCL, LG, Hitachi, and Electrolux, gold valued at 400,000 baht, instant discount coupons, 0% installment plans for up to 36 months, or cashback up to 35,000 baht for participating credit cards. Additionally, shoppers using Central The1 credit cards can enter to win a dream room or additional gold prizes, and redeem points for discounts of up to 15%. Discover great value at Power Buy locations nationwide, on the website www.powerbuy.co.th, the app http://bit.ly/PowerBuyApp, and on social media from May 1 to June 30, 2024.