SCOPE Creates a New Dimension in the Thai Real Estate Industry with the Launch of ACQUA, a Comprehensive Lifestyle Management Expert
SCOPE, an ultra-luxury real estate developer in the exclusive scale, has innovated a comprehensive lifestyle living experience for the Thai real estate sector with the launch of ‘ACQUA’, a brand specializing in management and lifestyle experience (Lifestyle Management) at an ultimate class level that is distinct and superior. The focus is on a resident-centric approach, elevating traditional property management services to a new dimension of superior, convenient, and perfect living in every detail for all residents in every project under the SCOPE Collection. The aim is to attract new customers from the International Premium segment who have experience and appreciation for services that meet global luxury hotel standards, showcasing a model for managing project common expenses that is highly efficient and capable of generating revenue back to the project through systematic planning of utilities and common areas, thus completing a perfect living ecosystem for SCOPE residents.

Mr. Yongyuth Chaipromprasit, CEO of SCOPE Co., Ltd., stated, "SCOPE is committed to elevating our projects to a quality level comparable to global standards to meet the behaviors and needs of the International Premium customer segment, who have experienced living in many leading global real estate projects. Therefore, we focus on four aspects of living and lifestyle for our residents that match the standards of world-class projects under the concept of ‘Life at its Finest’: 1. Rare and potential locations (Finest Location) 2. Meticulous design (Finest Design) 3. Maximum privacy (Finest Privacy) especially in 4. Superior service and facilities (Service & Facility). We also intend to continuously deliver new experiences to our customers. This is why we launched ‘ACQUA’, a brand specializing in management and lifestyle experience (Lifestyle Management) operated by a team that understands the tastes and lifestyles of the Ultimate Class. ACQUA's role is to provide lifestyle conveniences that exceed typical real estate living, distinguished by services that meet the standards of leading global hotels under the concept of Hospitality and Beyond, which will complete the perfect living ecosystem for SCOPE residents comprehensively, such as cleaning services, 24-hour valet parking, free coffee from professional baristas, and delivery services to residents' rooms, addressing the pain points of living.

In general, there is still a lack of comprehensive services that enhance luxury convenience to meet the demands of our A-List customers. Additionally, ‘ACQUA’ also takes on the role of creating special activities based on various occasions within the projects, which have received positive feedback from residents, whether it be activities for different festivals, such as New Year, Children's Day, Movie Nights, seasonal food menus, workshops, etc., as well as activities that provide benefits to residents through partnerships with leading lifestyle brands. All of this is a lifestyle management system for SCOPE residents that is hard to replicate because SCOPE Collection has a unique infrastructure, including structural planning, building systems, and comprehensive facilities, along with diverse lifestyle activities that help enhance living to go above and beyond in various dimensions, akin to advanced hardware needing strong software to maximize operational efficiency."

“In addition to the effectiveness in creating a distinct lifestyle experience, ACQUA has also established a model for managing project common expenses that is highly efficient, capable of generating revenue back to the project through intelligent and systematic planning of utilities and common areas, ensuring financial stability for the project without requiring additional common fees beyond the annual rates set by the project, which has never been done before in Thailand. Projects under SCOPE COLLECTION offer facilities that residents can choose to use additional common services based on actual usage, such as renting storage rooms of various sizes with standard cleanliness systems, music practice rooms with top-class instruments, a private cinema with 25 seats suitable for entertainment and special events, dressing rooms for makeup, nails, and dressing, wellness suites for relaxation massages, private party zones with fully equipped fine dining kitchens available for use, including the Langsuan Lounge on the 34th floor, outdoor rooftop barbecue zones, Club Lounge, and Glass Pavilion. Additionally, there is a Pet Care service for day care and grooming, as well as a Guests’ Quarter for residents to rent for their nannies to stay in the project separately. The income generated from using these common areas can be reinvested within the project for additional resident services, maintenance, and staffing, which not only helps enhance resident satisfaction but also builds confidence and trust in the project to maintain current value and create opportunities for future value appreciation for SCOPE Collection as well,” Mr. Yongyuth concluded.
