The Architect Expo '67 has officially begun, marking the 36th edition of the largest architectural technology and construction product exhibition in ASEAN, organized by the Association of Siamese Architects under Royal Patronage, in collaboration with TTF International Co., Ltd. The concept for this year is "Collective Language: Experience Architecture," aiming to create awareness among people worldwide about architecture and design that transcends boundaries, much like the diversity of languages. The event will feature numerous exhibitions and highlight activities, showcasing over 100,000 products and services related to design, construction, and real estate from 1,000 leading brands both domestic and international, across a space of 75,000 square meters.

It is anticipated that up to 325,000 attendees will participate, generating an economic value of over 22 billion baht throughout the six-day event from April 30 to May 5, 2024, at the Impact Exhibition and Convention Center, Muang Thong Thani.

Mr. Chana Samphalang, President of the Association of Siamese Architects under Royal Patronage, stated that the Architect Expo is a significant event for the Thai architectural community. The association has continuously organized this event for the 36th time to serve as a platform for showcasing professional architectural works and activities that promote the development of Thai architects' capabilities. It also provides a space for showcasing innovative technologies related to construction products and is an opportunity for entrepreneurs, the public, students, and anyone interested to update design trends, meet leading architects from Thailand and abroad, share experiences, and view and purchase newly launched construction products each year.


The Architect Expo '67 is scheduled to take place from April 30 to May 5, 2024, at the Impact Exhibition and Convention Center, Muang Thong Thani, under the concept "Collective Language: Experience Architecture." The goal is to create awareness among people worldwide about architecture and design that knows no boundaries, similar to communication through diverse languages. This reflects the 90-year commitment of the Association of Siamese Architects to foster positive movements in society and a shared future through exhibitions and numerous highlight activities that will occur at this event, including the display of products and services related to design, construction materials, and the launch of new technologies and innovations in architecture, all within a vast area of 75,000 square meters, making Architect Expo '67 the most comprehensive and grandest architectural and construction design exhibition in the ASEAN region.

The Association of Siamese Architects under Royal Patronage was established in 1934 with the aim of promoting the architectural profession to the general public and facilitating knowledge exchange among its members. To date, the association has been active in supporting and promoting academic, professional, and social aspects for a total of 90 years. In celebration of its 90th anniversary, the association plans to honor senior architects to recognize their contributions to the profession and the architectural community in Thailand over the years. The exhibition will showcase the history and works of honored senior architects, along with related activities such as workshops on modern architecture photography and short video contests. Everyone is invited to visit the exhibition honoring our architects and celebrate the 90th anniversary together.

Mr. Chutthaya Wet Sinthuphan, Chairman of Architect Expo '67, mentioned that interesting activities at this year's event include the ASA Professional Seminar 2024, a professional seminar aimed at supporting the work of architects, designers, and students, as well as the general public interested in the design and construction business.

The seminar aims to provide knowledge and present new insights, along with sharing beneficial experiences for work, helping to enhance the design and construction industry both domestically and internationally.

This year's ASA Professional Seminar is divided into seven parts, covering knowledge areas such as community architecture, conservation architecture, essential insights for future construction industry work, behind-the-scenes thoughts of this year's architects, research competition topics, and perspectives from new architects and designers.

Additionally, there will be case studies on new construction permit applications from Singapore. The organizers hope that participants in each segment of the ASA PROFESSIONAL SEMINAR will be able to apply new knowledge to advance the Thai design and construction industry in the future.

Ms. Kulthida Songkittipakdee, Chair of Architect Expo '67, announced that a highlight of this year is the ASA INTERNATIONAL FORUM 2024, featuring renowned global speakers who will decode the language of architecture through critical regionalism, based on the concepts and designs of both Thai and international architects. Notable speakers include Antoine Chaaya, a key partner of Renzo Piano from Renzo Piano Building Workshop (RPBW), Ma Yansong, a famous Chinese architect from MAD Architects, Marina Tabassum, a Bangladeshi architect and Aga Khan award winner, as well as Daliana Suryawinata and Florian Heinzelmann, founders of SHAU from Indonesia, Erik L'Heureux, an associate professor and dean at the National University of Singapore (NUS), and Ton Khao Panin, a professor at Silpakorn University and a Thai architect who founded Research Studio Panin. They will share their knowledge and experiences at the ASA INTERNATIONAL FORUM 2024, scheduled for May 4-5, 2024, at Jupiter Rooms 11-13, Challenger Building, Impact Muang Thong Thani. Interested individuals can find more details and register for free at www.asaexpo.org/forum2024.

Another notable activity is the ASA COLLECTIVE EXPERIENCE, which shares experiences and stories based on the expertise of each designer through intimate storytelling and discussions. This activity builds on the Human Library concept from last year's Architect Expo '66, gathering and crystallizing experiences and insights from both Thai and international speakers to share their stories with the public, fostering understanding among people without regard to race or language. Topics of interest include "On Feng Shui and Design" by Assoc. Prof. Suphachai Wiwatnaprasert, "Architecture and Urban Transformation" by Khun Phaetimkiat Sukkan and Khun Ekkaphap Duangkaew, "The Dark Side of the Collective" by Kevin Mark Low, and "Out of Classroom: Education, Practice, and Thinking in Architecture" by Jerry Hung and Asst. Prof. Sarayut Sapsuk, among others. Many other interesting topics will be shared by Thai and international architects throughout the six-day event at the ASA COLLECTIVE EXPERIENCE activity zone.

Dr. Prom Udomdet, Chairman of Architect Expo '67, added that attendees will not only visit exhibitions and participate in various activities but can also enjoy special activities to win daily prizes through the ASA Collects game. This AR (Augmented Reality) game will be located in the main area of the Main Exhibition, allowing participants to view the exhibition while collecting badges at designated points to exchange for special prizes each day. The rules and gameplay are simple: 1.) Players scan the QR Code for the activity to access the "ASA Collects" website. 2.) Click Start to begin the activity, where the system will guide them to register through Facebook for identity verification. 3.) Upon returning to the activity page (Home), three accessible topics will appear: Map: to open the overall map and see the locations for badge collection, Scan: to open the camera for AR play at designated points, and Collection: to view the total badge collection. Players will start by collecting badges at specified exhibitions by scanning the QR Code of that exhibition, and the system will display the badge for collection.


For prize redemption, once players have collected enough badges, they can exchange them at the prize redemption point (ASA Shop). Prize levels include, for example, collecting 9 badges to redeem a special exhibition book: Collective Language - Asian Contemporary Architecture (limited to 30 copies/day), collecting 8 badges for a themed t-shirt (limited to 10 pieces/day), and collecting 7 badges for a themed ice cream (limited to 50 sticks/day). Participation in the activity is open to everyone, regardless of age or gender, and badges cannot be carried over to the next day; they must be collected and redeemed on the same day.

Asst. Prof. Dr. Ratphong Angkasith, Chairman of Architect Expo '67, further stated that in addition to various special activities, Architect Expo '67 features important exhibitions and many other interesting activities. Everyone is invited to visit, including the main theme exhibition "Collective Language: Experience Architecture," which conveys the shared identity of architectural language in the diverse Asian region through examples of works from 12 architects, showcasing interconnected linguistic dimensions with potentially different communication objectives. This is followed by the ASA ALL MEMBER: Collective Practices exhibition, which consists of two parts: 1.) Central exhibition: showcasing information on the occasion of the 90th anniversary of the Association of Siamese Architects under Royal Patronage and statistical data related to the architectural and design profession in Thailand, and 2.) Member works exhibition: showcasing works from individual members, legal entities, and four other professional associations.


This is followed by the ASA Experimental Design Competition exhibition, an exhibition from the Association of Thai Interior Designers (TIDA), and academic seminar spaces from the Association of Thai Landscape Architects (TALA), the Association of Thai Urban Planners (TUDA), as well as exhibitions from professional academic associations, including the award exhibition for the preservation of architectural heritage for the year 2024, the award exhibition for outstanding architecture for the year 2024, the VERNADOC exhibition, and student/institutional works exhibitions. Additionally, there will be other activities such as the ASA Club: a meeting and relaxation area for ASA members, ASA Night 2024: a social gathering event for ASA members, volunteer architect activities: providing consultation services on various architectural matters, and ACT Shop: a space for selling books and souvenirs from the Council of Architects, ASA Shop: a space for selling books and souvenirs from the Association of Architects, and ASA Book Shop: a space for selling books from educational institutions and organizations.