SC Asset Corporation Public Company Limited (SC), a leading real estate development company, has recently signed a contract with Hilton Hotels & Resorts through its subsidiary SC Expedition to manage the new KROMO Hotel (KROMO) under the Curio Collection by Hilton brand, the first and only in Bangkok, located on Sukhumvit Road opposite Emsphere, with plans to open by the end of 2024.

Mr. Natthapong Khunakaravong, CEO of SC stated, “We have great confidence in Hilton Hotels & Resorts to develop and manage the KROMO Hotel under the Curio Collection by Hilton brand, the first and only in Bangkok. Bangkok is a world-class destination for tourists from around the globe, and Hilton Hotels & Resorts is also a world-class hotel business.”

The KROMO Hotel is set to open at the end of 2024. We are ready to create value through impressive experiences for every traveler, regardless of nationality. This collaboration marks a significant step in SC's growth in its third decade, as SC aims to grow by creating value for people, the environment, and diversifying its business into residential, office, warehouse, and hotel sectors, with EBITDA from recurring income expected to account for over 25% by 2028.”

Hilton, a leading global hotel company, offers a wide range of services from luxury full-service hotels and resorts to mid-scale hotels, with over 7,500 properties worldwide and more than 1,200,000 rooms, making it the second largest in the world. It has been ranked as the Most Valuable Brand by Brand Finance for eight consecutive years, has a top-tier customer base under the Hilton Honors loyalty program globally, and has over 13 years of hotel management experience in Thailand.

Mr. Clarence Tan, Vice President of Development, Asia Pacific at Hilton said, “We are very pleased to partner with SC Asset to launch KROMO, Curio Collection by Hilton.” He added, “Thailand is an excellent global destination, especially Bangkok, which is one of the most visited cities in the world, renowned for its cultural heritage and unique attractions. The charm of Thailand continues to attract tourists from around the globe. The launch of the first Curio Collection in Thailand with SC Asset, a leading Thai real estate company, underscores our commitment to driving growth and effective performance in a regionally central market. We hope this collaboration will be successful and provide lifestyle travelers with memorable and impressive experiences.”

Curio Collection by Hilton is a brand designed to cater to the lifestyle of Hilton guests. The brand stands out by incorporating unique local characteristics at each destination to create special and one-of-a-kind experiences for travelers. Currently, the Curio Collection by Hilton has over 150 hotels worldwide and is set to launch another 20 properties in 2024, making it a rapidly growing and highly successful brand located in major cities around the world, including London, Paris, New York, Melbourne, and Taipei.

KROMO, Curio Collection by Hilton is a 306-room lifestyle hotel in a 28-story building, operated by SC Expedition Company Limited, a subsidiary of SC Asset. It is an Upper Upscale hotel managed by Hilton Hotels & Resorts under the Curio Collection by Hilton brand, representing the wonder and vibrancy waiting to be discovered through its uniquely distinctive design.

KROMO, Curio Collection by Hilton is the first hotel under the Curio Collection brand in Thailand, located in the heart of the city on Sukhumvit 29, surrounded by leading office spaces and a complete lifestyle shopping mall, set to open by the end of 2024.