Samsung continues to redefine its position as the number one leader in the TV market with the new era TV, “Samsung AI TV,” ushering the global TV industry into the AI era, creating a wow phenomenon with a lineup of AI TVs to be launched in Thailand this year, featuring over 6 models, reaffirming its position as the true leader in AI appliances across all categories.

Se-yoon Kim, President of Thai Samsung Electronics Co., Ltd. stated, “Samsung has been the number one TV market leader globally for over 18 years, continuously investing in research and development of innovations that integrate smart features into TVs. With unmatched leadership in this TV industry, Samsung will open the door to a new dimension of audio-visual experiences, unlocking home entertainment to a new level with AI TV, revolutionizing traditional TV viewing like never before, offering products that not only provide an excellent viewing experience but also meet the evolving lifestyles of consumers.””

“In 2023, Samsung holds a market share of 30.1% of the global TV market, reinforcing its strength as a leader in this industry since 2006. This success is a result of a strategy focused on premium and large-screen TVs, driven by QLED TVs and cutting-edge OLED TVs,” said Chawapoj Tianthong, Director of the Audio-Visual Business Group. “Since its launch in 2017, Samsung's QLED TV lineup, including the latest Neo QLED model, has achieved global sales of over 40 million units. In 2023 alone, QLED TV sales reached 8.31 million units. With this success in the large-screen and high-end TV market, Samsung has made significant advancements in the OLED segment, with the OLED lineup achieving sales of 1.01 million units in 2023. In Thailand, last year, Samsung's TV sales grew more than the overall market by 8%, driven by large-screen TVs of 75 inches and above and premium TVs. These successes highlight Samsung's commitment to delivering cutting-edge technology products that provide diverse experiences and cater to every user's lifestyle. This year, Samsung will once again showcase its leadership by ushering everyone into the new era of Samsung AI TV.”

The lineup of Samsung AI TV launched this year includes Neo QLED 8K, Neo QLED 4K, Samsung OLED, Micro LED, Lifestyle TV, and Sound Device, providing consumers with more choices to suit diverse lifestyles and needs. This comprehensive lineup emphasizes Samsung's commitment to innovation and a customer-centric approach.

Neo QLED 8K is Samsung's flagship model, featuring the NQ8 AI Gen3 processor, marking a significant leap for AI TVs, as this processor is twice as fast as its predecessor, with processing power increased eightfold from 64 to 512. This results in viewers experiencing stunning visuals filled with realistic detail, regardless of the content. Additionally, it boasts advanced AI Upscaling technology that enhances content clarity to near 8K quality. AI Motion Enhancer helps prevent motion blur, while Real Depth Enhancer adds realistic depth layers, separating foreground and background for a more dimensional image. It also delivers impeccable sound experiences with AI Active Voice Amplifier, excelling at isolating dialogue from surrounding noise, and Object Tracking Sound, which syncs audio with on-screen content for a more immersive viewing experience. Adaptive Sound intelligently adjusts audio based on content and room acoustics, ensuring rich and realistic sound. Available in screen sizes of 65, 75, and 85 inches, the Neo QLED 8K lineup promises an unparalleled viewing experience, setting a new standard for premium large-screen TVs.

Samsung also introduced the Neo QLED 4K for 2024, enhancing the viewing experience with cutting-edge features powered by the NQ4 AI Gen2 processor, which brings vibrant life to all content with stunning 4K resolution. It is further enhanced with Real Depth Enhancer and Quantum Matrix Technology, ensuring perfect contrast even in complex scenes. The screen is the world's first Pantone Validated color-accurate display and features Dolby Atmos for an immersive audio experience. The Neo QLED 4K sets a new standard for the ultimate 4K experience, available in sizes ranging from 43 to 98 inches to accommodate various viewing environments.

Additionally, Samsung has launched the world’s first OLED Glare-Free TV, which reduces glare while maintaining deep blacks for sharp images under any lighting conditions. The OLED TV is powered by the NQ4 AI Gen2 processor and features Real Depth Enhancer and OLED HDR Pro, elevating image quality further. It is also the best choice for gaming with the Motion Xcelerator 144Hz feature, ensuring smooth motion and rapid response times, complemented by a sleek design that enhances the viewing space. Available in sizes from 48 to 83 inches, it fits perfectly in any room.

The latest Q-Series Soundbar features an 11.1.4-channel setup with Wireless Dolby Atmos, showcasing numerous features that demonstrate Samsung's continued leadership as the world's best-selling soundbar brand over the past decade. It stands out with innovations like Sound Grouping, which delivers immersive sound throughout the room, and personal listening options that allow users to enjoy content with rear speakers without disturbing others.

Meanwhile, the S800D and S700D soundbars come with a sleek design that delivers incredible sound quality while saving space. All Samsung soundbars feature advanced audio technology like Q-Symphony, which seamlessly integrates TV and soundbar for a perfectly synchronized audio experience.

Samsung also introduced the latest Music Frame, combining premium sound with artistic design inspired by The Frame, allowing users to display artwork while enjoying wireless music through smart features. Whether used as a standalone device or paired with a TV and soundbar, Music Frame elevates the audio experience to fit any space.

The 2024 product lineup enhances connectivity with users' smartphones, simply by placing the smartphone near the TV to activate Smart Mobile Connect. This feature transforms the smartphone into a cutting-edge remote control for the TV and home appliances. Users can also use their smartphones as game controllers, all with a customizable interface and touch-responsive system that provides convenience and elevates the gaming experience at their fingertips.

Additionally, Samsung has innovations that allow seamless connectivity within the smart ecosystem through SmartThings, which automatically recognizes and connects to existing networks and devices, whether they are other Samsung devices, appliances from other brands, or IoT devices, with notifications sent to smartphones. There are also advanced customizable features that can transform the screen into a hub for all needs, allowing direct control from the screen, from lighting systems to home security sensors.

To emphasize sustainability, Samsung also offers AI Energy Mode, which can save electricity costs by up to 30% without compromising image quality, along with a solar-powered remote. The AI can learn and adjust according to user preferences, such as AI Auto Game Mode, which activates during gaming to optimize image and sound for a more immersive experience, and AI Customization Mode, which adjusts the image for each scene according to user preferences. Lastly, regarding security, as TVs serve as the center for connecting all home appliances, every password is protected against easy hacking through the security system of Knox Security, which sets Samsung apart from competitors. Because security is at the heart of Samsung, the development path of Samsung TVs is designed to meet all consumer needs comprehensively, ensuring Samsung maintains its position as the number one leader in this industry for a long time.

Experience the ultimate innovation of Samsung AI TV at the Unbox & Discovery 2024 event at CentralWorld, Level 1, Eden Zone from April 19 – 21, 2024. Enjoy special promotions when pre-ordering from April 19 – May 4, with three exclusive benefits: Benefit 1: Get an immediate discount of 2,000 Baht for registered pre-orders. Benefit 2: Enter to win a trip to Berlin and Paris, with prizes totaling over 1,000,000 Baht. Benefit 3: 0% installment plans for up to 24 months.