Major Development Public Company Limited, a leader in luxury real estate development and pet-friendly condominiums, is making a significant expansion into all dimensions of consumer lifestyle by launching a new company, HealthScape, aimed at creating a transformation in Well-Being to enable everyone to achieve happiness both physically and mentally, maximizing their potential and enjoying a long, graceful life. Recently, they showcased their first health innovation brand, MADE BY SILVER, a dietary supplement designed to meet holistic health needs, under the innovative concept of BIOSCAPE® MS, developed by researchers and product developers as a proprietary offering of HealthScape, targeting the 50+ age group, known as Silver GEN. They aim to raise awareness and set a sales target of over 50 million baht by the end of this year.

Ms. Phetlada Poovoralak, CEO of Major Development Public Company Limited, stated, "In the past, Major Development has been recognized as a luxury real estate developer and a leader in pet-friendly condominiums. With a passion for creating innovative real estate projects and a commitment to setting new standards in Thailand's real estate industry, we have focused on pet-friendly living since our first project, allowing every residential project, both horizontal and condominium, to accommodate pets and foster a community for animal lovers. This is a true testament to our position as the No.1 leader in the pet-friendly condominium market. This aligns with our commitment to drive the organization towards becoming a Lifescape Developer continuously, enhancing consumer lifestyles across all dimensions through our business roadmap, 'Lifescape at a New Height,' to strengthen and grow our business comprehensively. One of our milestones is to diversify revenue by adjusting the proportion of our core business types while developing and promoting new business strengths to cover all aspects of consumer lifestyles, namely TechScape and HealthScape. Recently, Major Development introduced a new company under its corporate structure, HealthScape, which is another important passion aimed at creating a transformation in 'Well-Being.'

HealthScape Co., Ltd. is a company focused on Well-Being, established to build upon and fulfill Major Development's commitment to enhancing the lifestyles of people today under the concept of CRAFTING LIFESCAPE TO EXCELLENCE, addressing Lifescape in every dimension, particularly in 'Well-Being.' The goal is to create a transformation in health so that everyone can achieve happiness both physically and mentally at their highest potential and enjoy a long, graceful life. This identity is reflected in the company's logo, featuring the distinctive 'H,' inspired by the lines of 'Telomeres,' which symbolize cellular characteristics in the body. Telomeres act like plastic tips on shoelaces, protecting them from fraying and breaking prematurely. If we have abnormally shortened telomeres, it can lead to easier and faster illness compared to normal individuals.

Pharmacist Sarayut Thalhakorn, Business Unit Director of HealthScape Co., Ltd., stated, "Under the management of our Well-Being business, we are preparing to introduce dietary supplements that meet holistic health needs and fulfill the varying requirements of the body for optimum health, following the principles of anti-aging science. We present our first health innovation brand, MADE BY SILVER, targeting individuals aged 50 and above, featuring a proprietary innovation called 'BIOSCAPE®,' which combines essential nutrients in appropriate amounts to maximize efficacy and is rich in necessary benefits for the body, such as plant proteins (Pea, Almond), healthy fats (MCT Oil, Flaxseed Oil), fiber, 13 types of vitamins, 8 types of minerals, prebiotics, probiotics, and BCAA amino acids, along with various natural extracts, catering to both basic needs and lifestyle differences to ensure complete nutrition, addressing aspects of Good Nutrition, Good Digestion, and Good Sleep, which are fundamental to strong health."

Pharmacist Sarayut continued, "In managing our Well-Being business, the first product is a dietary supplement targeting individuals aged 50 and above under the brand MADE BY SILVER, a brand and product that truly understands the needs of those over 50, initiated from the Silver group to address the needs of Silver individuals."

MADE BY SILVER is a dietary supplement that will revolutionize holistic health care through the innovation BIOSCAPE®, which ensures the product's maximum effectiveness in fulfilling the varying needs of the body for optimum health, following the principles of anti-aging science.

BIOSCAPE®, a proprietary innovation of HealthScape, is the core element that helps combine essential nutrients in optimal doses for maximum efficacy of each ingredient and enhanced effectiveness when these ingredients work together appropriately (Effective Co-Factor Regeneration), filled with necessary benefits for the body, such as plant proteins (Pea, Almond), healthy fats (MCT Oil, Flaxseed Oil), fiber, 13 types of vitamins, 8 types of minerals, prebiotics, probiotics, and BCAA amino acids, along with various natural extracts, catering to both basic needs and lifestyle differences to ensure complete nutrition, addressing aspects of Good Nutrition, Good Digestion, and Good Sleep, which are fundamental to strong health."

MADE BY SILVER comes in four formulas, addressing the needs of the new Silver generation with distinct lifestyles:

  • EXEC Lifestyle: For Silver individuals aged 50+ with a busy executive lifestyle, facing stress and limited rest, suitable for those needing support for the nervous system, brain, vision, and quality sleep.
  • EASY Lifestyle: For Silver individuals aged 50+ with a relaxed lifestyle or slow-paced activities, focusing on enhancing the body's fat metabolism.
  • ACTIVE Lifestyle: For Silver individuals aged 50+ who engage in active activities and regularly exercise, needing support for muscle mass, joints, or inflammation prevention from exercise.
  • PARTY Lifestyle: For Silver individuals aged 50+ who enjoy socializing, drinking alcohol, or may consume nutritionally unbalanced foods, needing support for detoxification processes to help eliminate toxins or reduce free radicals in the body and slow down skin cell degeneration.

"The company has created awareness through an advertisement film under the concept of 'Aging Gracefully,' showcasing the lifestyle of the new Silver generation through experiences, thoughts, and attitudes in various aspects while maintaining a lifestyle of independence and grace, along with the desire for holistic health. Featuring Byron Bishop and Fon Windsor Clive reflecting a distinctive and happy lifestyle, alongside activities to create experiences with the MADE BY SILVER products, we are confident that this will generate a positive response from the Silver customer segment, aiming for sales of over 50 million baht by the end of this year," Pharmacist Sarayut concluded.