Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited, or LALIN, a developer of quality real estate projects under the concept of 'Homes Built on Good Intentions', revealed that Lalin Property places great importance on customer relationship management (CRM) by adhering to the principle of Customer Centricity. This strategy fosters positive interactions between the brand and customers, allowing the company to understand their true needs and develop strategies and activities aimed at ensuring long-term customer satisfaction.

“This year, Lalin Property continues to focus on customer-centric strategies through a dual approach of Lifestyle Marketing and Experience Marketing. These strategies will be diverse and increasingly aligned with customer needs through brand collaboration to quickly expand the customer base while enhancing the ability to meet the demands of all target consumer groups effectively. Additionally, the company has integrated digital marketing strategies and utilized big data to analyze Customer Insights, ensuring a better alignment with current consumer behaviors,” Mr. Churachart added.

Throughout 2024, Lalin Property has set CRM goals by creating various special benefits in collaboration with partner brands to better meet the needs of homeowners, balancing both quantity and quality. “In the first quarter of 2024, we continuously organized activities and privileges for homeowners every month, enhancing our communication efforts. This has resulted in improved feedback on our CRM operations and activities compared to the fourth quarter of 2023. Furthermore, Lalin Property has employed business intelligence tools for data analytics, leading to targeted plans that address our customers' needs across different groups through diverse CRM activities, such as monthly workshops at various projects and collaborations with leading partner brands like WeTV, Sinphaet Hospital, Tops Online, Whoscall, etc. Currently, the Lalin Family membership exceeds 20,000 members,” Mr. Churachart concluded.

For inquiries and more information about Lalin Property's CRM activities, please contact:
Phone: 02-732-1041-5
Or visit https://www.lalinproperty.com/news/partner-x-lalinfamily