• The first phase of 'Pikul' aims to cater to domestic tourists and food enthusiasts, offering a unique lifestyle experience by connecting AWC's top hotels and restaurants all in one app, with plans to expand features for international travelers by the end of 2024.
  • AWC invites leading partners in the tourism and service industry to join in delivering joyful experiences and unique lifestyles to Thai people and travelers from around the world through the 'Pikul' application.
  • Introducing the unique '6 Pikul' features, including Pikul My Wallet, Pikul Happiness Privileges, Pikul Loyalty Club, Pikul Gifting Solution, Pikul AR, and Pikul Premium WiFi Access.
  • Special launch offer with 'AWC Prestige' (digital coupons) at great prices from 'Pikul My Wallet' to be used for services in AWC hotels or restaurants, including spa services.

Asset World Corp Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, has launched 'Pikul', the ultimate new lifestyle application that offers a unique and complete lifestyle experience while supporting Thailand's tourism industry under the 'FAMILY IN THAILAND FOR ALL' model. This allows customers to conveniently access special lifestyle services from AWC's portfolio of hotels and restaurants, as well as a variety of lifestyle services from leading partners in the tourism industry across Thailand, all at their fingertips in one app. The '6 Pikul' features include an e-wallet system, special offer packages, a loyalty program, gifting features for friends and loved ones, AR technology to enhance experiences in various hotels, and high-speed WiFi access in commercial properties under AWC, addressing the modern needs of customers and strengthening the digital ecosystem in Thailand's tourism industry.

Nawallapa Traisorat, CEO and Managing Director of Asset World Corp Public Company Limited (AWC), stated: "The launch of the 'Pikul' application is AWC's commitment to collaborate with leading partners to deliver joyful experiences and diverse lifestyles across the country under the 'FAMILY IN THAILAND FOR ALL' model. This aims to set a new standard for the digital ecosystem of lifestyle and tourism products and services in Thailand, aligning with the company's strategy to help make Thailand a sustainable global tourism destination, providing an omni-experience of happiness for Thai people and travelers from around the world through the 'Pikul' application. The first phase will start with services for accommodations, restaurants, spas, and wellness across more than 22 hotels owned by AWC and over 80 leading restaurants in key tourist destinations throughout Thailand, as well as special lifestyle projects from leading partners in the tourism and service industry across Thailand, continuously integrating everyone's joyful lifestyle with the unique features of 'Pikul' to provide a seamless experience of happiness in Thailand for everyone worldwide."

"To set a new standard for digital payment solutions in the 'Pikul' application, AWC has partnered with 2C2P (Thailand) Co., Ltd., a global payment platform, to offer a payment feature that seamlessly connects online and offline experiences, including the Pikul Point loyalty program and Pikul My Wallet, which enhances AWC's Infinite Lifestyle (AWI) membership program with convenient and secure payment solutions, offering various payment options through credit cards and PromptPay, creating a more convenient and confident digital transaction experience for users of the 'Pikul' application," Nawallapa added.

The 'Pikul' application features the unique '6 Pikul' offerings, including:

  • Pikul My Wallet allows users to earn Pikul Points for every transaction made through Pikul My Wallet, which is convenient and enables users to top up their digital wallet as needed, with the ability to save payment methods and access various benefits based on membership status.
  • Pikul Happiness Privileges provides access to exclusive offers from AWC's 22 hotels and leading restaurants in key tourist destinations in Thailand, as well as special lifestyle service offers from airlines or leading attractions that will join as partners in the future.
  • Pikul Loyalty Club enhances your lifestyle with the AWC Infinite Lifestyle (AWI) membership program by earning Pikul Points that provide convenience and flexibility, with benefits based on membership status, including Infinite, Inspire, Signature, and Elite levels, along with exclusive opportunities to redeem Pikul Points for participation in special events organized through the 'Pikul' application in the future.
  • Pikul Gifting Solution offers a special feature for gifting happiness on special occasions to loved ones through purchasing packages and sharing unique experiences from the 'Pikul' application as memorable gifts with just a touch.
  • Pikul AR allows users to experience impressive Augmented Reality (AR) from AWC's shopping centers, hotels, and office buildings, starting with a special AR experience at the InterContinental Chiang Mai Mae Ping Hotel, which creates a living Lanna cultural museum experience in Thailand's first hotel.
  • Pikul Premium WiFi Access grants access to premium high-speed Super WiFi services at no cost through the 'Pikul' application within over 10 AWC shopping centers and office buildings in Bangkok and Chiang Mai, with plans to expand services to other hotels and projects in the future to connect lifestyle and work experiences.

The 'Pikul' application offers a personalized lifestyle experience for everyone to access services from leading hotels and dining destinations, whether it be special accommodation packages, recreational packages, fitness packages, dining packages, exclusive spa services, and access to hotel club lounges, along with other superior lifestyle experiences from partners nationwide. Users can also easily gift these special experiences to friends and loved ones through the Pikul app.

"AWC is excited to elevate the 'Pikul' application. We are committed to enhancing user experience (UX) with an easy-to-use interface (UI) and a beautiful, modern look, along with a variety of lifestyle products all in one app. Initially, AWC will focus on customers and users within Thailand to ensure that users can fully benefit from the unique features of the 'Pikul' application from AWC's hotels and restaurants. By the end of 2024, the 'Pikul' application plans to introduce lifestyle products from partners and various features such as Pikul Global Wallet, a digital wallet for foreigners, Pikul Points transfer, restaurant reservation services, gaming, personalized product and service offerings, and features supporting the AWC Stay to Sustain sustainability project on the 'Pikul' application to cater to quality tourists from around the world visiting Thailand. Additionally, we will collaborate with leading partners to offer even more diverse lifestyle services to strengthen the digital ecosystem for Thailand's tourism sector, such as holistic health care, airlines, travel service providers, and attractions, to provide impressive experiences and superior connectivity. AWC believes in the power of collaboration to deliver happiness experiences in Thailand and to help make Thailand a global center for sustainable tourism and lifestyle happiness," Nawallapa concluded.

Join us in celebrating the official launch of the 'Pikul' application and experience lifestyle and relaxation in the digital age with exclusive launch promotions from AWC's leading hotels and restaurants, featuring 'AWC Prestige' (special value digital coupons) perfect for gifting loved ones, priced at 3,300 THB* for only 3,000 THB and 6,900 THB for only 6,000 THB*, available exclusively through the 'Pikul' application from today until April 30, 2024, and can be used from today until December 31, 2024.

You can download the 'Pikul' application now from the App Store and Google Play Store at https://cussr.app.link/pikul to receive special privileges from AWC's hotels and restaurants, or follow details, promotions, and additional activities related to the 'Pikul' application at www.facebook.com/pikul.lifestyle.