SC Asset, in collaboration with CareerVisa, has launched the guide titled “Insights for Modern Workers 2024 by Inside SC”, which compiles content on work trends for Thai workers from both employee and organizational perspectives. The aim is to help readers keep pace with the rapidly changing work environment in 2024 while reinforcing SC Asset's status as the number one real estate brand that the new generation aspires to work with, as ranked in the Top 20 brands that people want to work with by WorkVenture.

The Human Resources Management Team at SC Asset Corporation Public Company Limited, the top real estate brand desired by the new generation, stated that the guide “Insights for Modern Workers 2024 by Inside SC” was created with a deep understanding of workers at all levels. With over 1,400 employees in various fields, both in-office and on-site, we recognize the diverse behaviors of workers and understand that every organization must adapt its business practices and policies to meet the varying lifestyles of its employees. The changing work patterns and the increasing speed of change make it essential to adapt to the evolving world and the demands of employees, such as providing practical benefits. We hope that the knowledge presented in this guide will be beneficial to both individuals and organizations, allowing them to apply it in their work lives.

The creation of “Insights for Modern Workers 2024 by Inside SC”, which utilizes human resource knowledge alongside insights into the lives of modern workers, reflects the success of Inside SC's Employer Branding. It aims to share valuable internal knowledge with the public, especially the new generation of workers, about the developments in SC Asset's policies that are ready to collaborate with talented individuals eager to grow in a leading Thai organization. This communication is intended to help the new generation make informed decisions about working with organizations like SC Asset.

CareerVisa, a social startup that plays a crucial role in gathering data and opinions from workers, is a key partner in collecting feedback and analyzing survey results, leading to the creation of the guide “Insights for Modern Workers 2024 by Inside SC.” Mr. Vasuthorn Hanapachiwit, CEO of Knowledge and Co-founder of CareerVisa (Thailand) Co., Ltd., commented on this guide, stating, “This guide is one of the most updated resources for workers and organizations. What makes this publication stand out is that we conducted surveys among Thai workers within the actual context, environment, and culture of Thailand. This allows both workers, organizations, and even new graduates seeking their first jobs to apply insights from this guide in their work lives. Readers will certainly find aspects of their work life reflected in this guide.”

“Insights for Modern Workers 2024 by Inside SC” is a collaborative guide between SC Asset and CareerVisa, with 555 participants providing feedback through surveys. It compiles data on the overall work landscape in Thailand across ‘five dimensions of life’, allowing readers to explore various aspects of work to determine if a particular organization is the right fit for them. Conversely, organizations can learn about the needs of workers and the evolving work patterns through this guide, enabling them to align their business policies and retain talented employees for as long as possible. The content of this guide includes concepts of Work-Life Harmony, which is easier to implement than Work-Life Balance, and addresses concerns about job displacement due to artificial intelligence.

The full guide “Insights for Modern Workers 2024 by Inside SC” is now available for download at https://m.scasset.com/LSgy, where you can discover how well your workplace fits you.