“Swan Estate” has launched the townhome office project “Chayada Biz Place” on Srinakarin-Onnut Road. This 3.5-story townhome features 44 units with 3 bedrooms, 4 bathrooms, and 1 multipurpose room, situated in a highly potential location that perfectly balances living and working. The design allows for flexibility to create your own business, ensuring customer satisfaction during purchase, happiness while living, and peace of mind when selling. It meets the needs of a new generation of consumers looking for long-term, valuable residential investments as a reward for their success in life, with prices starting at 14 million baht.

Mr. Tedthada Uchupalanan, Executive Director of Swan Estate Co., Ltd., discussed the trend in residential purchases, stating that new consumers do not view buying a home merely as a living expense but rather as a means of saving and investing. Therefore, the current and future trend in home buying is ‘purchasing residences that can be utilized in various ways and have liquidity for buying and selling’. It is crucial for projects to understand what new consumers want, which is to balance a hard-working life while also valuing relaxation. This group is not hesitant to reward themselves with a home, but it must be a worthwhile investment. Even if the price is high, if it leads to success in their long-term life plans, they are ready to make a decision immediately.

By integrating the trend of home buying with the company’s real estate development strategy, Mr. Tedthada has pushed forward the new project named ‘Chayada Biz Place’, focusing on a primary customer base of young people aged 35-53 who are well-educated and skilled, capable of working or managing a business independently, and who dream of being their own boss. The residence is designed to meet the lifestyle and business startup needs, promoting progress towards their goals. The project is developed in a ‘high-potential location’ in the Srinakarin-Onnut area, which is situated in Bangkok and adjacent to major roads, making it a connecting point to Samut Prakan, thus offering prices that meet the needs of both buyers and sellers while accommodating economic uncertainties.

“The main concept of Chayada Biz Place is to ensure that customers are ‘satisfied when buying, happy while living, and at ease when selling’. Our goal is to deliver the best without becoming a burden for customers in the future. We understand the housing market cycle well because if customers need to sell their homes, we want them to be able to sell quickly and at a good price. Chayada Biz Place has the potential to meet this concept in every aspect,” said Mr. Tedthada.

Chayada Biz Place is a 3.5-story townhome designed as a home office, emphasizing a luxurious and trendy style that can be utilized in various ways. There are a total of 44 units, each with 3 bedrooms, 4 bathrooms, and 1 multipurpose room, with a usable area of 248 square meters on a plot starting at 24.8 square wah. The design of the house and project layout is Private Luxury. Upon entering through the large white gate that encompasses gardens and large trees, visitors are welcomed by beautifully designed buildings facing each other, creating a serene and inviting atmosphere. Additionally, the project includes 14 special units that can be accessed from two sides, as they are adjacent to an external road, making them suitable for business use. The project fulfills all needs for living, working, and commuting, including:

  • Project Highlights: The combination of townhomes and home offices gives rise to the term ‘townhome office style’ in a location that meets both residential and business needs. The advantage of townhomes over commercial buildings is that customers can apply for bank loans under residential conditions, which offer lower interest rates, larger loan amounts, and longer repayment periods than loans for other purposes.
  • Location Highlights: The project is located on a major road at the entrance of Soi Chalerm Phrakiat 9 Soi 67, providing convenient access to transportation routes and several important locations, such as Bangna-Trad Road, Central Bangna Shopping Mall, Mega Bangna, IKEA Bangna, Sinphat Hospital Srinakarin, Samitivej Hospital Srinakarin, Suvarnabhumi Airport, and it also has an advantage in terms of sales and business accessibility.
  • New Project Highlights: Surrounded by a natural landscape with a panoramic garden view and a modern clubhouse, it caters to relaxation after work, addressing the needs of residents who seek a healthy environment while enhancing the business image that creates a positive impression on visitors.
  • Parking Highlights: The project features a convenient parking lot with over 200 parking spaces, including 88 spaces within each unit and over a hundred outside the units, as well as additional parking outside the project, accommodating residents and important guests participating in activities or recreation.
  • Functional Highlights: The houses are designed for versatile use, with the 3.5-story layout dedicating the half floor to a master bedroom with a Double Volume design, creating a spacious and grand room for the homeowner. Additionally, there is a two-layer Smart Security system to ensure safety and surveillance 24 hours a day.
  • Construction Material and Quality Highlights: The walls are built with double-layer lightweight bricks, using Grade A materials for flooring, doors, windows, and bathroom fixtures, decorated luxuriously like a single-family home, with a commitment to not compromise quality due to rising land costs compared to other projects.

Moreover, Chayada Biz Place has been designed to meet the trend of achieving success through a balanced lifestyle or Work Life Balance & Success, which is a new generation's approach to working hard for smart success and rewarding life fully. The ability to combine living and working spaces into one helps individuals dedicate themselves to both work and family simultaneously.

“Success in the context of Chayada Biz Place also includes the potential for creating passive income suitable for investment. We are confident that customers of this project will achieve a yield of 5% and a capital gain of 6% due to the high potential in four areas: HIGH POTENTIAL for quality construction that is beautiful and modern with valuable utility, HIGH LIQUIDITY for easy resale, HIGH YIELD for easy rental income at good rates, and finally, HIGH PROFIT to ensure good profits when selling,”

“With the meticulousness that the company has gathered customer demand data to develop the project to the best of its ability, we are confident that Chayada Biz Place will be able to close the project within two years. Once more than 50% of the homes are sold, we will begin implementing our goals for the next 3-5 years by surveying the market and studying feasibility to prepare for the next project, while maintaining our development strategy focused on location as the first priority. We are also looking to acquire new land parcels to keep the project fresh and aligned with the current demands of customer groups in every dimension,” Mr. Tedthada concluded.

In the years 2022-2023, Swan Estate Co., Ltd. has seen satisfactory performance from its project development focused on location and quality as the core, allowing for continuous sales, demonstrating commitment to effective development strategies. In 2024, due to the uncertainty in the Thai and global economies, real estate companies must adopt a cautious policy, not focusing on growth, and must compete for a limited customer base. Nevertheless, this presents an advantage for consumers, as it is the best time to purchase real estate at a much slower price increase rate. The Chayada Biz Place project, positioned in the townhome market, will be a great option for consumers as it strikes a balance between condominiums and single-family homes, offering the strength of affordable pricing with better locations than single-family homes, without the risk of oversupply situations like condominiums.