Central Nakhon Sawan Grand Opening: A New Mixed-Use Model for the Upper Central Region
Central Pattana Public Company Limited, the leading sustainable real estate developer in Thailand and the developer of Central shopping centers, residential projects, office buildings, and hotels nationwide, has officially launched its future mixed-use model project, "Central Nakhon Sawan," the 41st shopping center of Central Pattana, with an investment of 5.8 billion baht. This project transforms Nakhon Sawan into a central lifestyle hub for the upper central region, enhancing and connecting every lifestyle dimension to meet the needs of all generations under the concept "Happiness Every Day in Nakhon Sawan." Click here for more information.

Ms. Walya Jirathiwat, CEO and President of Central Pattana Public Company Limited, stated, "As a developer of future spaces, we recognize the potential of Nakhon Sawan as an economic hub connecting the central and northern regions, supporting the expansion of upcoming government mega-projects. We aim to highlight the local culture, provincial festivals, and unique identity by collaborating with the community to enhance the tourism appeal of Nakhon Sawan in various dimensions. Our goal is to create Central Nakhon Sawan as more than just a shopping center but as a future mixed-use space that fully enriches the lives of everyone. It will include a shopping center, the first condominium project 'Escent Nakhon Sawan' (เอสเซ็นท์ นครสวรรค์), a 19-story building with 442 units, featuring a rooftop common area with city views, designed with a 'dragon' concept, symbolizing a sacred creature in Chinese belief, blended with local culture and beliefs through architectural design inspired by the two-color river at the confluence of the Ping and Nan rivers before flowing into the Chao Phraya River. Presales will open from February 2-4, 2024.

Additionally, within the grand mixed-use area of Central Nakhon Sawan, there are plans to develop a hotel and connect with a nearby hospital project, which is an important neighboring component, as well as a large urban park. This will help position Nakhon Sawan as a new destination, attracting more tourists and enhancing the local economy by creating jobs and distributing income within the province for sustainable city growth.
Highlights of “Happiness Every Day in Nakhon Sawan” include enhancing and connecting every lifestyle dimension to meet the needs of all generations:
- Complete Lifestyle Shopping Destination: Featuring over 200 well-known brands in the upper central region, including 60 brands making their debut in the province, such as:
- Fashion & Lifestyle: Uniqlo, Muji, Adidas, Birkenstock, Beautrium, Crocs, Cps-Chaps, CC Double O, Converse, Levi’s, Lyn, Lyn Around, Jaspal, Jelly Bunny, The Next, Glazziq, and Optical 88.
- Food: Bonchon, Boost Juice, GAGA, Kansei Sushi, Laem Charoen Seafood, Passion Brew Café, Sukishi Korean Charcoal Grill, Zen Restaurant, Fresh Me, Fuji Japanese Restaurant, Inthanin, Kamu, Katsuya, KOI The, Laoyuan, Ochaya, Oishi Ramen, Olino, Ootoya, Pepper Lunch, Salad Factory, and Otori-Yaki.
- IT, Education & Beauty Clinic: I Studio, TG Fone, Shichida, Playsound, Nakhon Sawan Tutorial School The G, The Klinique, Gangnam Clinic, Nitipon Clinic, and Infinity Medical.
With Magnet Anchors brands like SF Cinema and Jetts Fitness.
- For the first time, Central Department Store is the largest branch in the upper central region, aiming to provide a complete shopping experience in an area of 13,500 square meters, designed as a Chinese Village reflecting the unique identity of Nakhon Sawan, inspiring daily life with a full range of needs, including beauty, fashion, mother and child products, and home decor, catering to all lifestyles, genders, and ages with over 500 leading brands such as Lancome, Estee Lauder, Mac, Bobbi Brown, Samsonite, Dyson, Nespresso, etc. Enjoy superior shopping convenience with the best services, making it feel like a second home.
- Integrated Health and Wellness Trend: Catering to health enthusiasts with services for the elderly and a Wellness Zone, including Fitness, Sport Anchors, and Beauty Services, linked to the future hospital project.
- Multi-Generation Space: Expanding the city's lungs with a large green space of over 4,000 square meters, including a Kid’s Playground, Pet’s Park, and Longevity Hill, allowing people of all ages to enjoy quality time together.
- Transportation Hub: Located in the city center, designed as a Universal Design to accommodate all lifestyles, with five entrances and exits surrounded by important locations, including EV Charger Stations to connect to various places.
Celebrating the Grand Opening with 12 days and 12 highlights:
- The Cloud of Happiness: A spectacular show featuring famous actors “Bella Ranee” and “James Jirayu,” inspired by Pak Nam Pho.
- For the first time in Nakhon Sawan's sky with a 3D drone parade: Over 300 drones and a stunning fireworks display lasting 15 minutes.
- Watch the procession of: 5 auspicious heavenly dragons, golden and silver LED dragons, totaling over 175 meters long, the longest in Thailand.
- Happiness Market: An event showcasing local products from Nakhon Sawan in an exclusive new format.
- Heavenly Dragon: A magnificent dragon sculpture.
- Ancient Chinese Village: Representing the cultural heritage of the Chinese community in Nakhon Sawan.
- Heavenly Lantern Tunnel: Decorated with hand-painted lanterns from local artists and residents of Nakhon Sawan.
- Nakhon Sawan Menu: Special dishes highlighting local ingredients from Nakhon Sawan from five famous restaurants, including Bar B Q Plaza, Salad Factory, Sukishi Korean Charcoal Grill, Lao-Vietnamese, and Laem Charoen Seafood.
- For those who believe in luck: Special Lucky Charms, totaling 2,024 pieces, blessed at Wat Long and the sacred shrine of Nakhon Sawan (Tam Tin Shrine).
Don't miss out! Grand Opening Promotions at Central Nakhon Sawan:
Shop for every 1,500 baht* for a chance to win a YAMAHA Grand Filano 2023 worth 64,700 baht (1 prize) and a YAMAHA Fazzio 2022 worth 54,900 baht (1 prize). Shop for 3,000 baht* to receive a free Fluffy Bag Central Nakhon Sawan Limited Edition worth 1,190 baht. Spend 50,000 baht to receive a Central Cash Voucher worth 2,000 baht. For THE1 members and Central Life X members, every Friday, shop for 8,000 baht or more* to earn 10x The1 points. Central Life X members purchasing a Food Patio dining voucher for 200 baht (non-refundable) will receive an additional 50 baht*. Additionally, when spending 1,500 baht*, receive a movie ticket from SF Cinema (1 ticket) exclusively at Central Nakhon Sawan. Participate in the LUCKY SET FOR YOU event from January 31 to February 4, 2024, for a chance to win auspicious cards from a fortune teller and a limited edition set from Central Nakhon Sawan x Akara Bangkok, along with a special collection card holder for the Chinese New Year and a 100 baht Central gift voucher.*
Experience the grand opening of “Central Nakhon Sawan,” a mixed-use project of the future under the concept “Happiness Every Day in Nakhon Sawan,” a central lifestyle hub for the upper central region, enhancing and connecting every lifestyle dimension to meet the needs of all generations. Officially open today!
Note: Promotion conditions are as specified by the company, stores, and banks. Please check the terms and details of promotions at the reward redemption point at Central Nakhon Sawan.