Frasers Property (Thailand) Public Company Limited, or "FPT" emphasizes its Brand Purpose of “Creating Spaces for Positive Experiences” with the launch of the campaign “Playground for Adults”, a space designed to bring joy and encouragement to people through play equipment specifically made for adults. This initiative aims to help individuals reflect on their experiences and achieve a balance in their current lives, available for healing from today until April 10, 2024.

Mr. Sarit Trairoj, Deputy Managing Director of Corporate Communications and Branding at Frasers Property (Thailand) Public Company Limited stated that the Frasers Property brand is committed to creating spaces that deliver positive experiences to customers, service users, and society. This brand purpose is reflected in every aspect of its operations and services. With the “Playground for Adults” campaign, Frasers Property Thailand aims to provide a new experience for society and communities, designed to awaken childhood joy and promote the idea of a balanced life. It serves as a space to empower people to break free from the “constraints” of adulthood imposed by societal expectations, which often require seriousness and relentless pursuit of goals, leading to the neglect of other important aspects of life.

“Playground for Adults” by Frasers Property Thailand invites people to rediscover fun through six types of play equipment, including slides, monkey bars, and climbing towers, designed in a Modular Style stretching 32 meters long at the activity area on G Floor, Samyan Mitrtown, on Phaya Thai Road. The equipment is divided into three main sections, arranged in a meaningful sequence that reflects the emotional rhythms and feelings of life, which include:

Dump your worries: Starting with an invitation for players to shed their burdens, responsibilities, seriousness, or worries at the beginning of the journey, allowing them to focus on self-reflection without the constraints of other life obligations.

Discover your inner child: Entering a phase of self-discovery, revisiting the carefree, adventurous spirit of childhood that embraces fun and the ability to start anew.

Design your balance: The final section of the play equipment concludes with questions that encourage reflection on past life experiences, considering what should be increased or decreased to create a balanced life.

The empowering space under the “Playground for Adults” campaign is now open for participation and experience from today until April 10, 2024, from 10:00 AM to 10:00 PM. It is also part of the creative activities of Bangkok Design Week 2024, which supports the role of the Samyan area as a creative economy district and benefits the surrounding community.

“The Playground for Adults is one of many projects by Frasers Property Thailand aimed at promoting a better quality of life for people. We hope that this play area, which allows working adults to rediscover themselves, will contribute to happiness, empower individuals, and inspire positive thoughts about life, helping to ignite a balance of both body and mind,” said Mr. Sarit.