Welcome the Year of the Dragon in style with Jim Thompson, the iconic global lifestyle brand, launching its latest collection “SCENT OF FLOWERS”. This collection invites fashion enthusiasts to elevate their looks with items featuring auspicious floral patterns, powerful dragons, and stylish graphics in auspicious shades of red, pink, yellow, and blue. The collection embodies the brand's iconic essence through a new fashion set under the concept “The Gathering”, reflecting elements of Thai-Chinese culture and the joyful reunion of childhood friends, evoking warm memories filled with laughter and smiles amidst a backdrop of traditional and contemporary decor in the charming old town of Songkhla.

The fashion items from this collection are inspired by fragrant flower fields, intricately designed for women's clothing in various styles, including mini dresses, sleeveless shirts, t-shirts, and a variety of bags for mixing and matching to create fun looks. For men, the collection features shirts and t-shirts with simple yet comfortable graphic designs suitable for any occasion, while also showcasing unique elements. In addition to the beautiful floral motifs, the exclusive collection prominently features ancient dragon patterns on red and pink t-shirts, enhancing luck and prosperity for the wearer, making it a must-have highlight from this collection.

Nakhon Nai and Nakhon Nok streets, along with landmarks in the old town of Songkhla, serve as the beautiful setting for this year’s Chinese New Year fashion set. Jim Thompson aims to take everyone on a journey to explore and find inspiration from charming destinations across Thailand, inviting models to showcase beautiful looks that convey a warm mood of celebration among friends and family, while highlighting the Thai-Chinese cultural essence of Songkhla that adds a stylish touch to this collection.

Throughout this year, Jim Thompson is set to surprise with many more creative fashion sets that will maintain the signature essence of Jim Thompson while inviting fashion lovers to experience the unseen aspects of Thailand, enhancing the iconic fashion brand image of Jim Thompson while promoting tourism in Thailand seamlessly. Stay tuned to see where the next fashion set will take us!

Shop the new collection “SCENT OF FLOWERS” from Jim Thompson today at all Jim Thompson stores and online at jimthompson.com. Follow the latest updates on fashion trends and news on Facebook: Jim Thompson and Instagram: JimThompson.official