Introducing <\/span>CG Capital (ซีจี แคปปิตอล)<\/strong><\/span>, a Private Equity fund management company that creates opportunities for better returns than just investing in stocks. The Chirathivat family, led by founder “Phumi Chirathivat,” has teamed up with leading institutional investors to launch their first fund of 10 billion baht, focusing on the hotel, tourism, and real estate sectors in Thailand, targeting four major tourist cities. They also announced their first investment project with Standard International, a world-renowned boutique hotel and lifestyle brand, valued at 5 billion baht, in a mixed-use project that includes The Standard Residences, Phuket Bang Tao and The Peri Hotel Phuket Bang Tao.<\/span><\/p>

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Mr. Phumi Chirathivat, Founder and Executive Director of CG Capital Co., Ltd.<\/strong><\/span> <\/strong>revealed that the Thai tourism business post-COVID-19 is attractive, with over 28 million foreign tourists visiting Thailand in 2023, especially in key tourist provinces like Phuket. This presents growth opportunities for the hotel and real estate sectors to support the future growth of Thai tourism, which led to the establishment of CG Capital to manage investments in the form of a Private Equity fund.<\/span><\/p>

The first fund is valued at 10 billion baht, and in 2024, the company will launch its first project, The Standard Residences, Phuket Bang Tao, a branded residence project under the global boutique lifestyle hotel chain Standard International, along with The Peri Hotel Phuket Bang Tao, which is part of the Standard International brand. The investment value is 5 billion baht, with plans to launch by April 2024 and expected completion around 2026.<\/span><\/p>

The fund has acquired approximately 40 rai of land, with the first phase of development covering about 12 rai. The project is strategically located in the prime area of Cherng Talay-Bang Tao, one of the best locations in Phuket, attracting tourists from around the world. It is also close to shopping and renowned dining options in Phuket. The choice of the Standard International hotel brand is expected to significantly enhance the investment's value in the future. Investing in high-growth potential projects will support the development of the tourism business in Thailand and provide investors with good returns in the long term, with lower volatility compared to stock market investments.<\/span><\/p>

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Mr. Sarawit Chairoj, Founder and Executive Director of CG Capital Co., Ltd.<\/strong><\/span> stated that the company has established its first fund valued at 10 billion baht, with key investors including 1. The Chirathivat family 2. Leading banks 3. Global institutional investors. The primary objective is to invest in supporting the tourism business in Thailand, including investments in hotels, condominiums, amusement parks, water parks, and mixed-use developments, focusing on the country’s main tourist cities such as Bangkok, Phuket, Koh Samui, and Pattaya. The company aims to invest in 3-5 projects per year, expecting to generate a return rate of around 18% per year, which is considered satisfactory.<\/span><\/p>

Currently, investing in Private Equity is a popular choice among leading global institutional investors due to its management flexibility, systematic investment procedures and criteria, and distinct value growth, leading top institutional investors worldwide to increasingly allocate weight to this asset class in their portfolios.<\/span><\/p>