Jorakay Vietnam has announced a collaboration with Prime Group, a leading ceramic tile manufacturer and distributor in Vietnam, at the event JORAKAY and PRIME Partner To Grow. This partnership aims to introduce Jorakay products into the construction materials market after over 10 years of expanding in Vietnam and neighboring countries such as Laos, Cambodia, and Myanmar. The focus is on high-quality, authentic Thai products that meet U.S. standards, while promoting comprehensive innovations in tile installation.

Mr. Supapong Phetsuthit, CEO of Jorakay Corporation Co., Ltd., under the Jorakay brand, which has been a leader in construction, repair, and decoration products from foundation to roof for over 30 years, stated, "After Jorakay products, a Thai construction material brand, have been marketed in the CLMV countries (Laos, Cambodia, and Myanmar) for over 10 years, this year presents a great opportunity to expand into Vietnam. We are collaborating with Prime Group, a leading ceramic tile manufacturer in Vietnam, to become business partners through comprehensive trade solutions, allowing customers to access a wider range of construction products in northern Vietnam, while ensuring that people throughout the region can use authentic and licensed Jorakay products."

“Vietnam is considered a rapidly growing economy compared to other ASEAN countries, as it serves as a manufacturing and export base for various products. Additionally, with a population of over 100 million, there is a significant demand for housing, and the government is actively supporting and stimulating growth in the construction industry. Previously, we established an office in the south, Ho Chi Minh City, under the name Jorakay Vietnam Co., Ltd., marking a significant Next Move to elevate the brand's popularity among local consumers and our collaboration with Prime Group will further expand our market presence in northern Vietnam.”

Mr. Supapong added: “This collaboration between Jorakay Vietnam and Prime Group will leverage the strengths of both companies to expand the market in northern Vietnam, utilizing the high-quality Jorakay products such as cement adhesives, grout, and tile decoration tools. The innovative products cover everything from repairs and home construction to complete decoration solutions. Meanwhile, Prime Group is a leader in the production and distribution of floor and wall tiles in Vietnam, holding a significant market share and currently having over 120 tile distributors covering the distribution channels throughout northern Vietnam. Jorakay believes that partnering with Prime Group will strengthen our presence in the north and expand our distribution channels to enhance growth.

Mr. Chakkrit Suwanasilp, Managing Director of Prime Group, stated, “This collaboration aligns with the growth strategies of both companies, representing a business expansion that creates partnerships. Jorakay products focus on innovative construction solutions and services that meet international standards. We are confident that Jorakay products will meet the needs of the Vietnamese market while providing a great customer experience. The combination of strengths from both companies will enhance the collaboration of JORAKAY and PRIME Partner To Grow.”

“Since Prime Group emphasizes market expansion through the development of sales channels, focusing on over 120 distributor customers, this will serve as a channel to expand Jorakay products to cover distribution in the north. Additionally, Jorakay offers quality solutions that meet customer needs,” Mr. Chakkrit added.

Meanwhile, Mr. Pongpan Prateepmanowong, General Director of Jorakay Vietnam Co., Ltd., stated that the marketing plan for Jorakay Vietnam in 2024 will continue to advance, particularly in Vietnam, by utilizing an omnichannel marketing strategy that consolidates all customer contact points in one place. This includes offline sales channels such as installing banners and storefront media in over 10,000 stores, along with brochures, pamphlets, and product manuals for partners and customers. For online channels, we have TikTok, Facebook, and sales-boosting activities through viral on-ground activities to provide customers with clear and comprehensive information about Jorakay products, highlighting the benefits of using licensed products over counterfeit ones. Additionally, we will enhance product knowledge training by the Jorakay Academy team for various customer groups, including those interested in innovative tile installation and construction chemical products.

Mr. Pongpan further stated: Jorakay products have advantages in the construction materials market, both in terms of innovation and quality certified by U.S. standards, including environmentally friendly products across all categories such as cement adhesives, grout, waterproofing products, surface finishing cement, and leveling products, backed by awards that confirm their effectiveness and reliability, providing an advantage when customers choose Jorakay products.

“Jorakay Vietnam represents a significant step for the Thai construction brand, aiming to provide the people of Vietnam with access to high-quality products, in line with the company's vision of creating innovative construction solutions for happiness for you and your family. The reason we want the people of Vietnam to choose licensed Jorakay products is that customers will receive quality construction products that meet their usage needs, with a quality production process and standard quality control systems, ensuring that the cement adhesive and grout products we use will result in durable and high-quality construction work,” Mr. Pongpan concluded.

Discover innovative solutions that meet the needs of modern construction from the Jorakay brand and follow more details at www.jorakay.co.th Facebook jorakay or Line@jorakayfamily. For more information, call 02-720-1112 or inquire at the Ho Chi Minh City headquarters, Vietnam +84 32 516 8681 or https://www.jorakay.vn/ email [email protected].