Hua Hin, Thailand: Banyan Thailand Hua Hin (Banyan Hua Hin), a lifestyle project for active living near Hua Hin beach, has announced the rebranding of its business group under new names to enhance its image, making it more distinctive and memorable.

The rebranding of the business group includes:

  • Starting January 1, 2024, Banyan Residences Villas will be renamed BelVida Estates Hua Hin.
  • Banyan Village, the long-term rental business, will be renamed Terra Villa Village Hua Hin.
  • Banyan Privilege Club will be renamed BelVida Privilege Club.

Additionally, in the first quarter of 2024, as the tourist season comes to an end, Banyan Golf Club will also undergo a name change, which will be revealed early in the year.

The new name “BelVida” is derived from the Italian word “Belvita,” meaning “good life,” while “Estates” signifies the privacy and luxury that homeowners cherish. The BelVida Estates logo features a beautiful, easily recognizable font and design, inspired by the original Banyan Residences Villas logo.

Similarly, the logo for “Terra” in “Terra Villa” uses earthy tones from the distinctive roofs in the project, reflecting freshness and seamlessly embracing unique architectural elements.

To ensure confidence in ongoing operations and the project’s commitment, villa owners, golf club members, tenants, and privilege club members will continue to receive the same rights and benefits without any changes. The project remains dedicated to providing excellent service with the same attentive and dedicated team.

Record-Breaking Performance

Over the past 15 years, Banyan Thailand has developed a community for golf lovers and a thriving residential society based on the concept of healthy, active lifestyles.

Banyan has rebounded in the post-COVID era, achieving record-breaking performance. Currently, Banyan Residences is recognized as the best high-end residential development project in the Hua Hin area, in terms of quality, luxury, and prime location, having received numerous awards that enhance Banyan's reputation. The company has also achieved unprecedented villa sales during 2022-2023.

Banyan Resort Village has become a popular resort-style accommodation among both Thai and foreign visitors, with an average occupancy rate exceeding 80% and nearly 100% during peak season.

Banyan Privilege Club has continued to grow since its establishment in 2020, reaching over 2,500 members in 2023, while still offering benefits from more than 60 partners throughout Hua Hin and access to enjoyable monthly activities.

Banyan Golf Club is internationally recognized as one of the best golf courses in the Asia-Pacific region, having received over 50 awards in the past decade, including “The Best Golf Club Experience in Asia Pacific” and ranked among the “Top 1,000 in the World by Rolex.” This year, Banyan Golf Club has surpassed 40,000 rounds played for the first time in its history.

Building a Strong and Distinct Brand

Cheat Quan, CEO and Director of Banyan Thailand stated, “The new brands we have carefully selected, in consultation with branding experts, will perfectly reflect the identity of each component of the project. These brands will support us in differentiating the project in the best way and positioning it for future growth.”

“We believe that ownership of homes and golf club membership will increase in value as the project grows. Our team remains fully committed to providing the best lifestyle experiences, golf sports, and excellent dining services to all homeowners, tenants, club members, and visitors,” Cheat Quan added.

This rebranding marks another significant milestone in Banyan Hua Hin's business journey, paving the way for excellent experiences and continuous business excellence.

The company plans to launch new websites www.belvidahuahin.com for BelVida Estates and www.terravillahuahin.com for Terra Villa Village by the end of this year.

Golf service enthusiasts can still book through the website www.banyanthailand.com as before.